Enterprise Information Management Exchange

Delegate InformatIon Pack

OCTOBER 11-13, 2010

Royal hoRseguaRds hotel
london, uK

exchangeteam@iqpc.com

Collaboration and networking opportunities
like this are not out there - the exchange sets
the platform to put these principles in practice
OCTOBER 11-13, 2010 ROYAL HORSEGUARDS HOTEL LONDON, UK
Head of Technology E&P, Petro SA

Welcome to the 2010 eim exchange
As the global economy slowly returns to growth, ‘sustainability’ has become the new buzzword. Agile companies
that can swiftly respond to these new market and customer conditions, will not only be sustainable - they will
build a solid platform for growth.

During the extensive research and development for the 2010 Enterprise Information Management Exchange, you
have told us that sustainability and profitability hinge on aligning IT with business owners, enhancing business
intelligence and producing trusted, reliable and accurate data that ensures better planning, reporting and analysis.

Taking place in London on October 11, 12 and 13th, the exclusive EIM Exchange will be bringing together the
world’s leading minds in data and information management. The executives attending this year’s EIM Exchange
know that governing, protecting, maintaining and leveraging information - and using it to drive effective actions -
is key to accelerating organisational agility, increasing operational efficiency and building a platform for growth.
Join us in London in October and have the unique opportunity to be a part of this exclusive invitation-only event. Why you cannot afford to
miss the enterprise information
our featured expert faculty includes: management exchange 2010
Paul coby, edwina mcDowall With a number of subtle but highly impactful changes taking place across
CIO and Head of BA Services CIO
the Exchange portfolio, EIM 2010 will offer you truly unique learning
British Airways PLC Cable and Wireless Worldwide
& networking opportunities:

Jean-Paul Isson federico trovato
VP, Global Business Intelligence Vice President Consumer • Unique invitation only event which will only feature senior
and Predictive Analytics & Market Intelligence executives from leading European companies
Monster Worldwide Philips Consumer Lifestyle
richard Beaven Ian Jackson • Unsurpassed formal and informal networking opportunities to
Global Head of Change Programmes, Global Information Management share and exchange ideas and concepts
Thomson Reuters Architect
BAE Systems
• Benchmark your current strategies and initiatives with other
marc anné David montgomery leading corporations in our exclusive Think Tanks
Vice President Customer Insights Head of Data Management and
& Advocacy, Continuous Improvement
Orange Business Services RWE npower • Meet the leading service and solution providers relevant to your
business needs, in focused one-on-one meetings
federico cesconi Johann muller
Director of Business Intelligence Head of Group Architecture
Cablecom Anglo American • A wide range of conference and discussion sessions led
by peer-level presenters sharing case-studies, best practices and
David evans nigel turner unique updates that are most relevant to your current priorities
Chair, DAMA UK Head of CRM Competence Centre
Lead IM Consultant, BT BT • Maximise your time out of office by customising your own
itinerary. Select the conference sessions, Think Tank
Dr. martin curley maurice tayeh discussions and business meetings that match your initiatives
Senior Principal Engineer and Director Senior Vice President and CIO and current business needs, so that you are in charge of how you
Intel Labs Europe Technip
Intel Corporation spend time at this Exchange

Key topics being discussed this year include:
• Optimising data for better planning, reporting and analysis
• Leveraging business-driven enterprise solutions and driving business transformation
• Delivering operational business intelligence with BI analytics and make the right decisions, at the right time
• Harnessing BI to increase per-customer profitability, reduce operating costs and improve
regulatory compliance
• Establishing a company-wide culture of data ownership to minimise business interruption and improve
business confidence
• Developing a holistic data governance framework to reduce risk, sustain growth and improve business
agility and forecasting
• Building a solid growth platform with MDM and enabling ‘act on fact’ decision making

44 (0) 207 368 9373 exchangeteam@iqpc.com

enterprise information
management exchange 11-13 october 2010, Royal horseguards hotel, london, uK

your time is Valuable Who you will meet?
Which is Why you are in the driver’s seat
eim exchange delegates
• Customise your itinerary to reflect your current initiatives, priorities and future strategic objectives
• Your itinerary will consist of conference sessions, one-on-one business meetings and our signature To ensure Exchange offers the highest degree of relevancy for
Think Tank discussions attendees, only VP and C- level executives and departmental
decision makers are invited. This exclusive format allows you to
connect with those peers whose insights you respect most -
conference sessions through exceptional networking,business meetings and strategic
information sharing sessions.
The highly crafted conference sessions reflect the strategic issues that CIOS, VPs data, IT and senior IT & IM
executives have identified as priorities during our lengthy research process. You will choose from a selection of Heads of It, Data and Business owners &
plenary and concurrent sessions covering a myriad of issues that will create the foundation of your agenda. Infrastructure including: operational Unit Heads
• CIO Including:
• Chief Data Architect / Steward • VP/Head of Customer
one-on-one Business meetings • Global Data Owner Experience/Insight/CRM
• Head of Data Systems • VP/Head of Business
An integral part of your agenda is the one-on-one business meetings with leading Service Providers. • VP/Head of Master Data Intelligence
When you register for the EIM Exchange, you are asked to identify the solutions and services you are currently Management • VP/Head of Production
considering. We then invite leading experts who can supply problem-solving prescriptions for your business. • Chief of Technology • VP/Head of Process Excellence
Applications • VP/Head of Projects
Prior to the Exchange, you will be able to assess the service providers who will be attending and select 6-8 who • VP/Head of Data Quality • VP/Head of Marketing
offer solutions that match your initiatives and priorities. • VP/Head of Data Management • VP/Head of Procurement
• VP/Head of Data Architecture
Your selections are then incorporated into your customised agenda. These private 30 minute one-on-one
• VP/Head of Enterprise
meetings give you the opportunity to hear from leading specialists, whose industry knowledge and experience
Architecture
enable them to make a valuable contribution to the requirements of your business. They offer objective, flexible
• VP/Head of Information
and relevant strategies for success.
Management
This unique aspect of the EIM Exchange serves to simplify the process for sourcing new solutions; switch you on • VP/Head of Information
to answers that are working for others and offer you early previews of emerging technologies. Strategy
• VP/Head of Information
Systems
• VP/Head of IT
think tank discussions
Our signature Think Tank sessions encourage discussion, debate and learning in an unscripted and informal
setting. You can choose to participate in these interactive roundtable style sessions on topics which are top of
eim exchange solution
mind issues. You will be able to select from a range of Think Tank topics which will be incorporated into your providers
personal itinerary. These 30 minute discussions will be moderated to ensure that the discussions stay on-
Solution Providers are invited based on the requirements of attending
course and deliver maximum benefit to you. Ask questions, share experiences, ideas and find the right answers
delegates. The solution providers at the enterprise Information
to your immediate concerns.
management exchange specialise in the following areas:

• Application Development • Database Management
• Application Integration Systems
• BI Analytics • Electronic Discovery
• BI Data Mining • Enterprise Content
• BI Performance Management Management
• BI Reporting • Enterprise Information
• Business Intelligence Solutions Integration
our past attendees say it best • Cloud Computing • Information Lifecycle
• Customer Data Management Management
Fantastic experience-given me enough ideas to scope the next 18 • Dashboards and Scorecards • Integration Platforms
• Data Analysis • Master Data Management
months worth of work - T-Mobile • Data Governance • Middleware
• Data Integration • Mobile Data Management
Some very interesting solutions to think about – Amway • Data Migration • Mobile reporting / data
• Data Processing information
• Data Quality • Product Information
Excellent event with very good presentations. I particularly valued
• Data Security Management
the time you built in for networking which made it a hugely valuable • Data Storage • Service Oriented Architecture
• Data Warehousing (SOA)
experience - Parcelforce Worldwide • Database Administration



day one - monday, octoBeR 11, 2010

16.00 Registration opens
monday, october 11, 2010

17:00 Bringing technology and business together to enable the employee
monday, october 11, 2010 and customer-driven enterprise
• Redefining the role of IT: why “there are no IT projects, only business projects”
• Glueing it all together: IT achieving operational excellence, delivering IT projects and improving business processes that make
a difference to the business
• Developing a services culture for IT as part of a shared services transformation

Paul coby,
CIO and Head of BA Services
British Airways PLC

18:00 ice-Breaker networking
monday, october 11, 2010 Branded as “the best networking session I’ve ever attended” by a number of past Exchange delegates, this structured networking session is the ideal
opportunity for you to capitalise on your time out of the office by speaking to each of your international peers in attendance. This unique session allows
you to find out - within just five minutes - if it’s worth meeting up with someone later in the day or whether there’s a possibility of a future business
relationship. Nowhere else will you gain such an in-depth understanding of who is within your global network, and where their short and long term
priorities lie, offering you a great chance to benchmark your own development.

19.00 Welcome drinks Reception & dinner
monday, october 11, 2010

day tWo - tuesday, octoBeR 12, 2010

08.00 chairman’s Welcome & introduction
tuesday, october 12, 2010

enteRpRise inFoRmation management

08.15 aligning it with the wider business to turn data into information and
tuesday, october 12, 2010 increase operational efficiency and effectiveness
• The journey to align IT with the wider business
• Business expectations and the increasing use of information and analytics
• Optimising data and information management for better planning, reporting and analysis

edwina mcDowall
CIO
Cable and Wireless Worldwide

09.00 one-to-one Business meetings

10.00 i2d, the ideas-to-demand framework: optimising cycle times for
tuesday, october 12, 2010 adding value from customer information and insights
• Establishing a new information management process that accelerates innovation and maximises customer value
• Why traditional information management decelerates innovation and destroys customer value – and what you can do about it
• Mapping the corporate decision making process to sustain the flow of innovation and customer experiences
• Timing the Idea-to-Demand cycle times to discover bottlenecks, disconnects and distractions within your
organisation: Simple steps for getting started
• Selecting processes and systems that minimise the time to deliver the right insights to decision-makers

Dr robert Shaw
Professor of Marketing Metrics
Cass Business School




im compliance and RisK management
11.45 identifying data compliance gaps and vulnerabilities and reducing them
tuesday, october 12, 2010 to acceptable levels of risk
• Minimising risk, maximising compliance: Managing an information governance framework on a global scale
• Balancing data provision to meet conflicts in cross-border legislation
• Determining organisational requirements, processes, controls and technologies for effectively governing data on a global scale

Ian Jackson
Global Information Architect
BAE Systems

12.45 seated networking luncheon

ensuRing it and Business alignment
13.45 managing information technology for business value: practical strategies
tuesday, october 12, 2010 for it and business managers
• Identifying business practices necessary for optimising IT business value: Employing win-win investment thinking
• Ensuring business and IT alignment: Understanding “closed loop management”
• Running IT like a business: Strategically managing your resources:
• Customer account management
• IT strategic procurement
• Customer segmentation
• IT marketing
• Using IT chargeback: Managing supply and demand and empowering your internal customers to truly achieve IT business value

Dr. martin curley
Senior Principal Engineer and Director
Intel Labs Europe
Intel Corporation

14.30 one-to-one Business meetings / think tank
thinK tanK topic: it Value management: achieving and
measuring value from it investments
• Increasing the accuracy and confidence in your ROI estimates for IT investments
• Developing of a set of frameworks and roadmaps to help IT and business executives deliver and demonstrate more value for IT
• The Information Technology Capability Maturity Framework (IT-CMF) - Find out how to:
• Extend the definition of business value beyond productivity
• Measure the business value of IT investments
• Choose the best IT investment proposals
• Deliver competitive advantage
• Manage IT investments for optimal business value

Think Tank Leader:
martin Delaney
IVI Technology Leader,
Innovation Value Institute

Business intelligence
16.00 modern Business intelligence: unlocking the power of fact based decision making
tuesday, october 12, 2010 • Extracting maximum power from your data sources to build superior market knowledge and insightful business analysis
• Driving the cultural change towards fact based decision making
• Integrating multiple data sources to improve data reporting
• Creating a data support infrastructure to facilitate access and analysis
• Standardising the analytical approach: An analytical model for root-cause analysis and benchmarking

federico trovato
Vice President Consumer & Market Intelligence,
Philips Consumer Lifestyle




17.45 generating representative and meaningful customer data and metrics to
tuesday, october 12, 2010 maximise customer loyalty excellence
• Find out how to conduct an in-depth root-cause analysis of customer feedback by:
• Choosing quantitative customer satisfaction measurement tools
• Assessing loyalty drivers
• Finding and using competitive benchmarks
• Conducting an in-depth root cause analysis of customer insight
• Properly advocate and action customer insights by using customer data to make tactical account improvement actions and overall structural
and process improvements
• Overcome key obstacles to creating and maintaining long term enterprise customer partnerships

marc anné
Vice President Customer Insight& Advocacy
Orange Business Services

18.30 chairperson’s closing remarks and conclusion of day two

18.30 – 19:30 Free time

19.30 evening Reception

day thRee - Wednesday, octoBeR 13, 2010

08.00 chairman’s Welcome & day one Recap
Wednesday, october 13, 2010

masteR data management

08.15 designing a roadmap for master data management: enabling ‘act on
Wednesday, october 13, 2010 fact’ decision making
• Master Data Management as part of the information maturity journey: Challenging and changing principles
• Increasing the accuracy and reliability of MDM: Creating a real-time, unified view of any Master Data
• How to develop a tools led approach to speed up learning
• Addressing the challenge of multiple data types in resources companies

Johann muller
Head of Group Architecture
Anglo American

09.00 one-to-one Business meetings / think tank
thinK tanK topic: Reframing and redefining information quality for
data governance to ensure sustained success
• Shifting the thinking at all levels in your organisation to ensure effective quality management of your high performance information assets:
• Assessing data quality challenges and gaps within your own organisation
• Identifying tools you can use to address these gaps
• Information as an asset: Taking it beyond the slogan and embedding data quality management into the hearts and minds of the business
• Identifying and avoiding common pitfalls in data quality measurement
• Reward information quality as an enabler of proactive data protection compliance

Think Tank Leaders: arnt-erik Hansen
Daragh o’Brien former Executive Director, Head of Group Partner
Convenor Data, UBS and Director, International Association
International Association for Information and Data Quality for Information and Data Quality



10.30 using master data management to translate your business vision
Wednesday, october 13, 2010 into reality: how mdm is facilitating the thomson Reuters merger
• Using MDM to meet the business challenges of the Thomson Reuters merger: 50,000 employees, 100 countries and two companies with
major data quality challenges
• Embedding data quality principles into applications to ensure the MDM project is a success: Why MDM cannot work without data governance
• Striking the right balance between technology and governance and organisational and process management
• Understanding the role of data integration, data quality and MDM in data governance

richard Beaven
Global Head of Change Programmes
Thomson Reuters Markets

data quality

11.15 establishing a culture of ’data ownership’: leveraging information
Wednesday, october 13, 2010 quality for competitive advantage
• Connecting data management with process improvement to increase data ownership and governance
• Utilising a data dashboard to measure data quality across the value chain
• Drive competitive advantage by controlling data movement and assessing data quality at the source
• Establishing a governance structure and culture of data ownership: Building accountability and responsibilities

David montgomery
Head of Data Management and Continuous Improvement
RWE npower

12.00 seated networking luncheon

13.00 enterprise data quality: proving the link between data quality and the
Wednesday, october 13, 2010 consistent customer experience
• Developing the data quality principles, methodologies and governance structures to achieve measurable cost savings
• Securing senior business buy-in to data quality improvement initiatives including data cleansing, enterprise data warehousing and Master
Data Management (MDM)
• Utilising a successful data quality programme to facilitate the implementation of MDM
• How to move data quality and governance to the heart of your organisation’s CRM and customer experience strategies

David evans nigel turner
Lead Information Management Consultant, Head of CRM Competence Centre
BT and Chair, DAMA UK BT


Bi analytics and data mining
15.00 using Bi analytics to gain a deeper understanding of customer
Wednesday, october 13, 2010 behaviours, increase marketing Roi and drive growth
• Following the Monster Worldwide global BI evolution: How Monster used BI to go from good to great
• Creating global competitive power with business intelligence: Making the right decisions at the right time
• Avoiding common change management challenges in sales, marketing, customer service, and products
• Developing a BI vision and implementing it: Successful business intelligence implementation models
• Using predictive analytics as a business driver to stay on top of the competition

Jean-Paul Isson
VP, Global Business Intelligence and Predictive Analytics
Monster Worldwide



15.45 using voice of the customer and social media to transform the customer
Wednesday, october 13, 2010 experience and increase loyalty
• Linking CEM (Customer Experience Management), analytics and data mining to create a single predictive enterprise
• Defining “customer experience” and linking it to business growth and profile
• How social media impacts CEM: Another channel or a new channel?
• Uncover practical steps for including social media in your CEM strategy
• Providing more timely, thorough and actionable insight into customer behaviour with effective CEM
• Develop a clear understanding of the link between CEM and an increase in customer life time value

federico cesconi
Director of Business Intelligence
Cablecom

data goVeRnance

16.30 Realising information and data as a corporate asset: creating an
Wednesday, october 13, 2010 information governance culture by moving from raw data to real value
• Applying the same management principles to data that are used to manage other corporate assets
• Identifying what you need: Defining the information resource, drawing boundaries and prioritising and what can and should meaningfully be used
• Information and data value chains: Finding and resolving breaks in the chain
• Integrating data, knowledge and information management systems
• Creating a strategy: Drafting a statement of principles, setting policies and standards, and conducting an annual strategy review

maurice tayeh
Senior Vice President and Chief Information Officer
Technip

17.15 chairperson’s closing remarks and exchange adjourns

our past attendees say it best

An interesting and interactive two days in which I learnt many
new concepts and strategies and made some valuable contacts
along the way - Scottish Power

High level of executive attendees – Jumeirah Hotels & Resorts

Informative and thought provoking forum for learning and exchanging
knowledge – Eurostar

Informative and well organised - Fujitsu Technology Solutions



What your participation includes: media partners
This exclusive event is strictly for senior executives. If you haven’t received an invitation to this event and would
like to know if you qualify to attend please call +44 (0) 207 368 9484, email exchangeteam@iqpc.com or fill in
an invitation application online at www.eim-exchange.com

Enterprise Technology Management (ETM) is a global publication that
two-day exchange Pricing provides decision makers and end users with the information they need to
early Booking rate Standard Price succeed in the ever-changing field of business technology, from developing
strategy to making cost-effective purchase decisions and managing their
£599 +Vat £799 +Vat
organization’s projects. ETM does this through independent world-leading
analysis and vendor thought-leadership in the form of original white papers,
To apply for an invitation, please contact the Exchange team: podcasts, analyst research, and case studies detailing up-to-date industry
telephone: +44 (0)20 7368 9484 trends and data. www.globaletm.com
online: www.eim-exchange.com
email: exchangeteam@iqpc.com

participation for qualifying delegates includes: The Innovation Value Institute researches and develops unifying frameworks
and road-maps for IT and Business executives to create more value from IT and
• 2 nights accommodation at the venue resort*
better deliver IT enabled innovation whilst validating that these frameworks/
• Access to the secure pre-event website to customise your schedule for the Exchange
tools have a broad applicability across differing industries and contexts. To
• Selection of Thinks Tanks, keynote presentations and conference sessions
address the need for an over-arching IT business value framework, IVI, under
• Selection of one-on-one business meetings with solution providers the core themes of IT Value and IT Innovation, will advance methodologies,
• Breakfast, lunch and refreshment tools and practices that will allow organisations to optimally manage their
• Networking Dinner on Day 2 IT capability to answer the needs of improved IT value delivery and IT driven
innovation. IVI, through its consortium, facilitates a collaborative community
* Please note we have a limited amount of free accommodation so please secure your place early to avoid paying of like-minded peers committed to investigating, advancing and disseminating
the frameworks, tools and best practices associated with managing IT Value
the Venue and IT enabled Innovation. http://ivi.nuim.ie/

lonDon’S lateSt 5-Star Hotel - royal HorSegUarDS Hotel
Located near Trafalgar Square and near the Strand, The Royal Horseguards hotel in London has graced the
sponsors
banks of the River Thames for more than 100 years. Situated on Whitehall Place, The Royal Horseguards hotel
is close to the Houses of Parliament and Westminster Abbey as well as near Buckingham Palace and near
Covent Garden. Intellisearch’s strategy and business is to make relevant and wanted
information available to corporations and individuals. We do this by
The architectural heritage of The Royal Horseguards has earned it Grade I listed status, and made it one delivering corporate search solutions – addressing all information access and
of London’s most iconic buildings. Following an extensive refurbishment The Royal Horseguards 281 distribution needs. Our solutions are based on our award-winning Enterprise
bedrooms and suites have been transformed into state-of-the-art luxury hotel rooms. Many of these 5-star Search Platform. The solutions are typically used in 6 areas: Enterprise
Search, Website Search, eCommerce Search, Competitive Intelligence, Online
luxury bedrooms enjoy stunning views over the River Thames to the London Eye, and masterfully blend
Media and OEM Search (embedded in third party application).
tradition with technology.
http://www.intellisearch.no/

Guests have a variety of dining options from the AA rosette restaurant, the bar, the lounge or the stunning al
fresco terrace overlooking Victoria Gardens. And confirming its place among the capital’s most luxurious 5-star
hotels, The Royal Horseguards has recently been invited to become a member of Preferred Hotels & Resorts.

For transportation, this central London hotel is immediately near Embankment Underground Station and is also Scanmar delivers business intelligence solutions targeted at marketing and
located near both Charing Cross Station and Waterloo Station on the rail lines. marketing research applications. We’ve helped our customers to organize,
analyse and report the complete flow of internal and external marketing
information. We implemented integrated marketing information platforms at
2 Whitehall court,
many well-known (multi)national companies, e.g. Heineken, Philips, Unilever,
london. SW1a 2eJ
FrieslandCampina, Mars, British American Tobacco. Research agencies like
tel: 0871 376 9033 / +44 845 305 8332 GFK and Millward Brown choose our BI solutions for their capability to deal
fax: 0871 376 9133 / +44 845 305 8371 with marketing research data. Scanmar is one of the few solution providers
with in depth experience in bringing together multiple marketing data sources
map & Directions: in an integrated environment to make Fact-Based Marketing come true.
http://www.guoman.com/en/hotels/united_kingdom/london/the_royal_horseguards/location/index.html www.scanmar.nl

Call: 44 (0) 207 368 9484
Email: exchangeteam@iqpc.com
Apply for an invitation online:
www.eim-exchange.com


Enterprise Information Management Exchange

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