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Hawaii Court Reporters and Captioners Association • May 22, 2010




Promote Yourself
with Social Media
                             Roxanne Darling
      roxanne@barefeetstudios.com
                                   @roxannedarling
Hawaii Court Reporters and Captioners Association • May 22, 2010




People Talk.
Help them!

  Your identity.
 Your locations.
Your messages.
   Your time.
Hawaii Court Reporters and Captioners Association • May 22, 2010




A Picture Is Worth...
4


                    Hawaii Court Reporters and Captioners Association • May 22, 2010




  The Person - The Biz
๏ Be clear about your identity.
๏ Keep it consistent across the internet.
๏ It's not just your name and your avatar!



   Actions speak louder than words.
Hawaii Court Reporters and Captioners Association • May 22, 2010




www.KnowHowCafe.com
Hawaii Court Reporters and Captioners Association • May 22, 2010




Your website is your
 prime real estate.
Hawaii Court Reporters and Captioners Association • May 22, 2010




  Online
Networking
  You're invited!
 Culture matters.
   Find friends.
Schedule smartly.
8


                 Hawaii Court Reporters and Captioners Association • May 22, 2010




            Marketing
The Good News:
Other people can
spread your message
for you.
8


                 Hawaii Court Reporters and Captioners Association • May 22, 2010




            Marketing
The Good News:               Your Advantage:
Other people can             You are no longer
spread your message          limited by small staffs.
for you.
8


                 Hawaii Court Reporters and Captioners Association • May 22, 2010




            Marketing
The Good News:               Your Advantage:
Other people can             You are no longer
spread your message          limited by small staffs.
for you.

            You can benefit by
    creating "assets" that serve others
        as much as they serve you.
Hawaii Court Reporters and Captioners Association • May 22, 2010




            Your New
           Media Voice
                          Text Blog
                           Podcast
               Internet Talk Show
                        Photo Blog
                Live Video Stream
                        Internet TV
Hawaii Court Reporters and Captioners Association • May 22, 2010




            Smart Phone Mobility
Tech IQ       RSS Efficiency
             Etiquette Literacy
11


                        Hawaii Court Reporters and Captioners Association • May 22, 2010




            Best Practices
           Ask. Respond. Share.
Centralize strategy and Deputize across the organization.
    Personalize your goals and measure accordingly.
         Incorporate into normal j-o-b activities.
     Make it easy for others to talk about you.
Hawaii Court Reporters and Captioners Association • May 22, 2010




Online Self
Promotion!
  Open 24-7!
Hawaii Court Reporters and Captioners Association • May 22, 2010




See you online!
 barefeetstudios.com
                     beachwalks.tv
        knowhowcafe.com
                    smchawaii.org
            @roxannedarling

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Promote Yourself with Social Media

  • 1. Hawaii Court Reporters and Captioners Association • May 22, 2010 Promote Yourself with Social Media Roxanne Darling roxanne@barefeetstudios.com @roxannedarling
  • 2. Hawaii Court Reporters and Captioners Association • May 22, 2010 People Talk. Help them! Your identity. Your locations. Your messages. Your time.
  • 3. Hawaii Court Reporters and Captioners Association • May 22, 2010 A Picture Is Worth...
  • 4. 4 Hawaii Court Reporters and Captioners Association • May 22, 2010 The Person - The Biz ๏ Be clear about your identity. ๏ Keep it consistent across the internet. ๏ It's not just your name and your avatar! Actions speak louder than words.
  • 5. Hawaii Court Reporters and Captioners Association • May 22, 2010 www.KnowHowCafe.com
  • 6. Hawaii Court Reporters and Captioners Association • May 22, 2010 Your website is your prime real estate.
  • 7. Hawaii Court Reporters and Captioners Association • May 22, 2010 Online Networking You're invited! Culture matters. Find friends. Schedule smartly.
  • 8. 8 Hawaii Court Reporters and Captioners Association • May 22, 2010 Marketing The Good News: Other people can spread your message for you.
  • 9. 8 Hawaii Court Reporters and Captioners Association • May 22, 2010 Marketing The Good News: Your Advantage: Other people can You are no longer spread your message limited by small staffs. for you.
  • 10. 8 Hawaii Court Reporters and Captioners Association • May 22, 2010 Marketing The Good News: Your Advantage: Other people can You are no longer spread your message limited by small staffs. for you. You can benefit by creating "assets" that serve others as much as they serve you.
  • 11. Hawaii Court Reporters and Captioners Association • May 22, 2010 Your New Media Voice Text Blog Podcast Internet Talk Show Photo Blog Live Video Stream Internet TV
  • 12. Hawaii Court Reporters and Captioners Association • May 22, 2010 Smart Phone Mobility Tech IQ RSS Efficiency Etiquette Literacy
  • 13. 11 Hawaii Court Reporters and Captioners Association • May 22, 2010 Best Practices Ask. Respond. Share. Centralize strategy and Deputize across the organization. Personalize your goals and measure accordingly. Incorporate into normal j-o-b activities. Make it easy for others to talk about you.
  • 14. Hawaii Court Reporters and Captioners Association • May 22, 2010 Online Self Promotion! Open 24-7!
  • 15. Hawaii Court Reporters and Captioners Association • May 22, 2010 See you online! barefeetstudios.com beachwalks.tv knowhowcafe.com smchawaii.org @roxannedarling

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