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Oportunidades com a Nova Plataforma Microsoft
1.
2.
3.
4. Pessoas utilizavam o PC para O papel de TI era garantir que
realizar tarefas o ambiente funcionasse…
A fronteira entre vida profissional e pessoal era clara
5. O que mudou??
f
Mais… PCs, dispositivos, apps
Mais… Escolha
Mais… Formas de fazer as coisas
Mais… Diversão
Mais… Conexão. Sempre Conectado...
6.
7. Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se
integram… Nem sempre atendem a necessidade do usuário…
Mas ela está cada vez mais presente!
13. Platform + Google Integrated Integrated software
Strategy Services experiences and hardware
Open source enabling Structured to optimize Apple controlled
Ecosystem anything experience vertical
Varies by Consistent with Apple
Experience device extensibility defined
21. x86 PCs shipments forecast 2011-2016
by Segment (in million units)
Consumer
25.0 Commercial
Millions
20.0 72%
x86 PCs and Tablets shipments forecast 15.0 68%
13.1 14.4 15.7 17.0
10.0 10.8 11.8
2011-2016 (in million units) 5.0
40.0 5.1 5.4 5.7 6.2 6.4 6.6
Millions
0.0 28%
35.0 32%
2011 2012 2013 2014 2015 2016
30.0 10.0
TABLETS
8.6 CAGR
25.0 7.1 (11-16):
5.4 x86 PCs shipments forecast 2011-2016
20.0 +63.1%
2.6 by Form Factor (in million units)
0.9
15.0 X86 PCs
23.6 Notebook
10.0 20.6 22.2 CAGR
15.9 17.2 18.8
(11-16): 25.0 Desktop
Millions
5.0 +8.3% 20.0 72%
0.0 15.0 53%
13.7 15.4 17.0
8.4 9.9 11.7
2011 2012 2013 2014 2015 2016 10.0
Notes: 5.0 7.5 7.3 7.1 6.9 6.7 6.6
Numbers are shown in Calendar Year. 0.0 47% 28%
X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – Brazil
Tablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil 2011 2012 2013 2014 2015 2016
Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.
22.
23. 60 Windows 8 forlaunch MS 8
Get Ready 8 holidays
Unprecedented Windows
Windows SurfaceLaunch - Oct 29
Microsoft Phoneforspend in(US/CAN)
Largest marketing due at launchhistory
32 pop-up storesdevices
24.
25.
26. deliver more amazing consumer connections
consumer connections that are rich,
relevant, seamless and engaging
Because when consumers come first,
advertising works better.
