Wallace Church Capabilities Overview

2. OVERVIEW
WALLACE CHURCH — STRATEGIC BRANDING & PACKAGING DESIGN

3. WHO WE ARE
WALLACE CHURCH, INC.
• 35 Years of Experience
• Independently Owned
• Global reach through international affiliations
• ViBE® - A disciplined process that Integrates strategy
and creativity across all brand touch points
• 45 - Member Team

4. WHO WE ARE
WALLACE CHURCH, INC.
• Strategic & Creative Synergy
• Structural and Graphic Packaging
• Consumer Research Coordination
• Range of Product Categories & Retail Environments
• Brand Innovation/Renovation Expertise
• Brand Identity Architectures: One Brand and/or
Multi-Product Segments
• Package Structure/Graphic Design Integration
• Sustainable Consultation

5. OVERVIEW
WALLACE CHURCH — DIVERSE CLIENT BASE

6. WALLACE CHURCH, INC.
STRATEGIC BRANDING & PACKAGE DESIGN
OUR PROCESS

7. DISCIPLINED STRATEGIC PROCESS
VISUAL BRAND ESSENCE — ViBE™

8. ViBE™ VISUAL BRAND ESSENCE OVERVIEW
HUMAN PERCEPTUAL HIERARCHY
COLOR • SHAPE • NUMBERS • WORDS

9. STRATEGIC BRANDING PROCESS
STEP ONE — SEEK
• Research – Review existing research, recommend
additional research, gain an in-depth understanding of
existing brand equities
• Category Sweep — Audits across a variety of traditional
(bricks and mortar) and on-line channels within and
outside relevant product categories
• Trends Review — A review of relevant category, product
and lifestyle trends that can have an impact on the
assignment and that can identify unique opportunities

10. STRATEGIC BRANDING PROCESS
STEP TWO — DISTINGUISH
• Brand DNA – Identify the primary functional and
emotional benefits of the brand and establish a core
essence
• Brand Mentors — Identify aspirational brands outside of
our product category
• Consumer Profiles — Visually depict our consumer and
their daily lifestyle, habits, influencers, etc.

11. STRATEGIC BRANDING PROCESS
STEP THREE — VISUALIZE
• Visual Essence Boards — Develop a range of visual design
territories or themes that capture the core essence and positioning
of the brand. The design territories become the catalyst for the
design process
• ViBE™ Research — Use “creative consumers’ to help either
validate or further evolve the various ViBE™ components
• Brand Essence Books — Contains usage guidelines and
specifications for all visual components, including color, imagery,
typography, iconography, etc. and will be used to guide the creative
development process across all touch points

12. LEAN CUISINE
ORIGINAL DESIGN

13. LEAN CUISINE
BRAND IDENTITY

14. LEAN CUISINE
BRAND REDESIGN & ARCHITECTURE

15. LEAN CUISINE
DESIGN EVOLUTION

16. LEAN CUISINE
DESIGN EVOLUTION

17. LEAN CUISINE
DESIGN EVOLUTION

18. SESMARK
ORIGINAL DESIGN

19. SESMARK
FINAL LOGO DESIGN

20. PANOS BRANDS
SESMARK — FINAL DESIGN

21. PANOS BRANDS
SESMARK — FINAL DESIGN

22. CIAO BELLA
ORIGINAL DESIGN

23. CIAO BELLA
GELATO AND SORBET — FINAL DESIGN

24. CIAO BELLA
GELATO AND SORBET

25. CIAO BELLA
GELATO AND SORBET

26. CIAO BELLA
GELATO AND SORBET MINI CUPS

27. STEAZ
ORIGINAL DESIGN

28. STEAZ
SPARKLING GREEN TEA

29. STEAZ
SPARKLING GREEN TEA — ZERO CALORIE

30. STEAZ
SPARKLING GREEN TEA — 4 – PACK CARRIER

31. TATA BEVERAGE COMPANY
EIGHT ‘O CLOCK COFFEE — FINAL

32. P&G/GILLETTE
MACH3 NEW BRAND DEVELOPMENT

33. P&G/GILLETTE
MACH3

34. P&G GILLETTE
MACH 3 LINE

35. P&G/GILLETTE
VENUS

36. P&G/GILLETTE
VENUS

37. P&G GILLETTE
VENUS — LINE

38. THE DIAL CORPORATION
RIGHT GUARD RGX NEW BRAND DESIGN

39. THE DIAL CORPORATION
RGX BODY SPRAY

40. ST. IVES
ORIGINAL DESIGN

41. ALBERTO CULVER
ST. IVES REDESIGN — FINAL DESIGN

42. ALBERTO CULVER
ST. IVES REDESIGN — FINAL DESIGN

43. BRADFORD SOAPS
DENDERA NEW BRAND DEVELOPMENT — FINAL DESIGN

44. BRADFORD SOAPS
ATOMIC BEAUTY NEW BRAND DEVELOPMENT — CONCEPT DEVELOPMENT

45. RENUZIT
ORIGINAL DESIGN

46. RENUZIT
NEW DESIGN, ARCHITECTURE, SEGMENTATION

47. RENUZIT
NEW DESIGN, ARCHITECTURE, SEGMENTATION

48. KIMBERLY-CLARK
VIVA ORIGINAL

49. KIMBERLY-CLARK
VIVA REDESIGN

50. THE PROCTER & GAMBLE COMPANY
DAWN — BASE

51. THE PROCTER & GAMBLE COMPANY
DAWN — PURE ESSENTIALS

52. SCHERING-PLOUGH CONSUMER
CLARITIN OTC LAUNCH

53. NOVARTIS CONSUMER HEALTH
PREVACID OTC LAUNCH

54. BROWN - FORMAN
FINLANDIA

55. BROWN-FORMAN
SOUTHERN COMFORT — STRUCTURE AND GRAPHIC DESIGN

56. WYATT ZIER
ZYGO — GRAPHIC DESIGN

57. WYATT ZIER
44º NORTH — GRAPHIC DESIGN

58. WYATT ZIER
SHANGO — GRAPHIC DESIGN CONCEPT

59. WYATT ZIER
SHANGO — CORE VISUAL

60. CALLAWAY GOLF
PREMIUM GOLF BALLS — DESIGN CONCEPT

61. DELL INC.
STUDIO HYBRID

62. DELL INC.
ADAMO

63. DUNKIN’ DONUTS
HOLIDAY ICONS

64. DUNKIN BRANDS
HOLIDAY PROMOTION

65. POLLY-O
FINAL LOGO DESIGN

66. PARKER
FINAL LOGO DESIGN

67. NORELCO
FINAL LOGO DESIGN

68. NECKY KAYAKS
FINAL LOGO DESIGN

69. OCEAN KAYAK
FINAL LOGO DESIGN

70. GORHAM
FINAL LOGO DESIGN

71. HOME DEPOT
MILLSTEAD FINAL LOGO DESIGN

72. HOME DEPOT
MILLSTEAD FINAL LOGO DESIGN

73. THANK YOU!