Presentation by Tim O\'Neill at AIMIA V21 Conference (April 2011) on the topic of online retail inspirations

1. Inspiring trends in online retail
Tim O’Neill, Joint MD, Reactive
@timwoneill
tim.oneill@reactive.com

2. Mobile Social
Digital
experiences

3. Mobile Social
Digital
experiences

4. MOBILE COMMERCE IN AUSTRALIA
Where are we now?
• Internet enabled phones now account for 65% of
the total handset market in Australia
• $155 million mCommerce revenue (2010)
– Amazon mCommerce revenue > $1 bn
– eBay > $2 bn
• Global mCommerce revenue expected to 4x in
next four years

5. MOBILE COMMERCE IN AUSTRALIA
Where are we now?
Retailer eCommerce Mobile site iPhone App mCommerce
Catch of the Day ✔ ✔
DealsDirect ✔ ✔ ✔
Big W ✔
Dick Smith ✔
JB Hi-Fi ✔ ✔
BrandsExclusive ✔ ✔ ✔
OzSale ✔
EB Games Australia ✔
Crazy Sales ✔
Harvey Norman Big Buys ✔
Myer MyFind ✔
Top 10 Australian Online Retailers: SmartCompany

6. MOBILE COMMERCE
Inspiration (AU)

7. MOBILE COMMERCE
Inspiration (US & UK)

8. MOBILE COMMERCE
Inspiration (US & UK)

9. MOBILE COMMERCE IN AUSTRALIA
Where will growth come from?
• Growth in handset adoption & usage
• Improved network speeds
• New Mobile Payments handling
– Now: PayPal Mobile Express Checkout
– Soon: Amazon, Visa, Facebook, Google, Apple?
• Competitive pressure

10. MOBILE RETAIL
Price comparison

11. MOBILE RETAIL
Location based (Check-ins, rewards & deals)

12. Mobile Social
Digital
experiences

13. SOCIAL MEDIA & RETAIL
Defining the strategy
• What is natural behaviour for your customers?
• What role can your brand have in a community?
– Hint: it doesn’t have to be your products!
• If you’re building a community – where does it
belong?
• What is the long-term vision?

16. Mobile Social
Digital
experiences

17. DIGITAL EXPERIENCES
Inspiring new hardware = new experiences
• Natural user interfaces;
– Xbox Kinect (and Kinect Hacks)
– Microsoft Surface
• Affordable multi-touch;
– Interactive retail windows
– iPad & other tablets

18. Google: “Retail technology, that personal touch”

19. Google: “Augmented Reality: Cisco’s future of shopping”

20. Google: “Interactive Window Concept from Hyper Island students”

21. Mobile Social
Digital
Future experiences
inspiration!

22. Thank you
Tim O’Neill, Joint MD, Reactive
@timwoneill
tim.oneill@reactive.com