Need to Find the Funds? Look no further, Realty411 has the resources and connections you need to make your deals come to life. In this SPECIAL edition, you'll meet the leaders of Real Estate Finance. The Private Lenders.

1. P R I VAT E
411
Sean Morsi (right) and Ajay Mehra (left)
from MOR Financial Services, Inc.
Meet the Leaders of
Real Estate Finance

2. 1

3. FirstKey Lending
America’s premier financing resource for
1- to 4-family rental housing portfolios — provides
loans from $1 million to $100 million. Whether
you own 5 rental properties or 5,000, FirstKey
Lending can provide you with the financing
you want and the service you expect.
CONTACT FIRSTKEY LENDING TODAY
Call us at 1-855-299-1944 or email info@firstkeylending.com
www.firstkeylending.com
© 2013 FirstKey Lending, LLC. All rights reserved.

4. FirstKey Lending Unleashes
Big Capital For Smaller Investors
© 2013 FirstKey Lending, LLC. All rights reserved.
S
ince it’s inception FirstKey Lending has been specializing in the finance of single family portfolios in
the $5 to $100 million range. Several months ago the
media was abuzz with news of private equity giant
Cerberus Capital Management lending its billions to owners
of 1 to 4 unit rental portfolios. Now, New York-based FirstKey Lending has further expanded this initiative with the unveiling of its Lending Express program, designed specifically
to accommodate owners of 1 to 4 single family portfolios
who are looking for financing in the $1 to $5 million range.
Cash is now flowing to an expanded group of investors
through FirstKey’s new program, creating new opportunities
for smaller rental portfolio investors to tap into.
FirstKey’s Randy Reiff Leaks
the 411 on Express Lending
FirstKey is known for their $1 to $100 million loans and
boasts an impressive executive team of some of the top
minds, money managers and mortgage experts in the industry. Randy Reiff is the firm’s Chief Executive Officer, whose
resume is a lineup of notable positions, including heading
up the Global Commercial Mortgage Business for both J.P.
Morgan and Bear Stearns.
In an exclusive interview with Reiff, he broke down
the advantages of the new Express program for Realty411
readers…
It’s no secret that it has historically been challenging for
real estate investors looking for funding under $10 million.
Reiff explains that it was this void and need in the market, as
well as a unique advantage in efficiency and infrastructure,
which were behind the decision to launch FirstKey’s new
small balanced lending program.
Specifically the CEO says: “FirstKey’s infrastructure and
expertise have enabled us to role out this exciting new product, which caters to customers borrowing $5 million or less.
The FirstKey Lending Express program offers a streamlined
documentation and closing process tailored specifically to
this customer base.”
Why You Want This Loan
The FirstKey Lending Express product provides swift
funding for deals in the $1 million to $5 million range. Reiff
explains it has been “specifically designed for smaller port-
By Tim Houghten
folios of 1 to 4 family rental homes. The company employs
a team of individuals who are intricately familiar with the
nuances of financing these portfolios effectively.” In other
words you are not just dealing with an out-of-touch lender
that doesn’t understand the title,
documentation
and performance
history hurdles
that can come
Loan Amounts:
with acquiring
$1,000,000 to $5,000,000
or refinancing
a pool of cash
Rate Type: Fixed
flowing properLoan Terms: 5 and 10 year
ties. Other factors
to love about this
Property Type: 1 to 4
mortgage program
Single residential family
include the poLoan-to-Value: Up to 75%
tential to borrow
under an LLC or
Amortization: 20 to 30 year
commercial entity
Interest Rate: Competitive pricing
with non-recourse
loans, very competitive rates, up
to 30 year amortization, and the speed of getting to the closing
table.
Borrowers can take advantage of 5, 7 and 10 year loan
terms, across the U.S. with LTVs as high as 75%, to enable
portfolio growth and/or continually optimize investor performance.
According to Reiff, current turn times are
“generally around 4 to 6 weeks,” depending
on portfolio size, which is pretty impressive
in this arena. Given the granularity of a portfolio, third party reports and title work are
the biggest lead-time items and are generally
tackled immediately, to expedite the approval
process.
Reiff welcomes investors to “bring us your
Randy Reiff
portfolio and let us evaluate your options.”
FirstKey Lending Express
Program Features:
For fast loan assistance, real estate investors can either call
855-299-1944 or visit FirstKeyLending.com.
Borrowers can take advantage of 5, 7 and 10 year loan terms,
across the U.S. with LTVs as high as 75%, to enable portfolio
growth and/or continually optimize investor performance.
Realty411Guide.com
PAGE 51 • 2014
reWEALTHmag.com

5. An Interview with Managing Partners of MOR
Financial Services, Inc., Sean Morsi & Ajay Mehra
I
Meet the Future
of Private Money
By Tim Houghten
n the words of the great Bob Dylan: the times “they are
a-changin,” for Sean Morsi and Ajay Mehra — CEO and
CFO of MOR Financial, respectively — the notion of
shaking things up has been woven into their company’s
genetic code. It may come as a surprise to hear that an asset-based lender, known for utilizing cutting-edge marketing
and high-tech analytics, assert for a traditional approach in
customer service and building lifelong client partnerships.
With an average yield returning 10.5% for their lenders,
Morsi and Mehra have compiled more than $70 million in
committed capital from their investors, with roughly $35
million in their active in-house servicing portfolio. Built in a
relatively short period of time with a focus in Southern Cali-
Realty411Guide.com
fornia, where both were raised, the two have also set their sites
on penetrating the Florida, Nevada and Arizona markets.
Ajay came on board as a partner in MOR Financial in
2009, with both partners coming from established lending
backgrounds before re-shifting focus after the market crash.
“Since then, we’ve grown into a premier private lender here in
Southern California, specifically around Los Angeles County,”
notes Morsi.
As the new kids on the block, the business moguls captured
a very large percentage of the market in a very short span of
time. A large percentage of their competition has been in the
private money lending sector for 20 years or more. Mehra
PAGE 52 • 2014
reWEALTHmag.com

6. added that the industry had
always been something of
an “intuitive-based” one,
which both men felt kept it
from growing like it could.
“We wanted to deliver
structure,” said Mehra. “We
wanted to shift the industry
from the whimsicality it
had.”
The demographic for private money investors today,
according to the executives includes much of the
younger mindset than was
seen 10 or 15 years ago.
The MOR Financial Team
The change in development
is spawned mainly from
“Maybe 20 years ago, that was the case, but a lot has changed.
disappointed and lack of confidence with the stock market and
Banking guidelines being as stringent as they are have really
the desire for more tangible investments.
opened things up for private money lending. Where else are peo“Thanks to the stock market crash, several savvy financiers
ple supposed to go to get the access to leverage?”
have a sour taste in their
Morsi adds, “Today’s
mouths, yet are still huninvestors are strong and
gry for yield,” said Mehhungry.” Since MOR comes
ra. “We are seeing people,
from the customary lending
who would otherwise
side, the company strives
have investment portfolito maintain and deliver on
Listen To Your Head. View every house you buy as a busios centered around Wall
customer service. And deliver
ness transaction; don’t let your heart interfere. “You’ll
Street now, deviating
they did. MOR Financial has
get carried away,” said Mehra. “You’ll get wrapped up in
into real estate.” Today,
set themselves apart by taking
making things the way you would want them if you were
instead of owning Micthe insight of due diligence
going to live there -- and that’s not necessarily attractive
rosoft as a growth stock,
and recalibrating it in a way
for an end buyer. That’s how you end up overspending.”
youthful investors would
to center on becoming trusted
rather invest in assets they
advocates for their borrowers.
• Have A Plan. Take the time to map out an implecan hedge. The emerging
“We always try to play the
mentation plan and do your homework on the industry
generation with access to
devil’s advocate for their ben-- in particular, the area where you’re buying. “Often
capital doesn’t have faith
efit,” said Mehra. “Not to kill
our buyers have great ideas, they’ve got a lot of knowlin the stock’s paper and
the deal, but to make sure our
edge they’ve accumulated from clubs and seminars,
would rather place funds
affiliates aren’t walking into a
but they’ve got no idea what to do with it,” said Mehra.
into something concrete.
black hole.
“They want to implement, but they don’t know how. Our
At the end of the day, a
As the company’s directors,
next MORSYNERGY event in February is going to be
hard asset like real propSean and Ajay look at every
focused solely on implementation.”
erty is never worth zero.
deal as though it was their
They can hang their hat
own so they can provide bona
• Have A Team. The best deal can be derailed without
on that!
fide feedback to their clienhaving a team together to back it up -- specifically, conAnother way the industele.
tractors. “You’ve got to have a really fantastic contractor
try looks different today
With repeat borrowers,
in place before you even start writing offers,” said Mehis the high-creditworthiMOR has rapport in the
ra. “Get references for your contractors, and call the refness of the borrowers. For
industry. The company aims
erences -- that contractor can be the ‘make or break’ of
the most part, the “flipto educate everyone from their
your deal.” Morsi agreed: “That’s typically what destroys
pers” and other borrowers
able borrowers to individuals
a flip,” he said. MOR Financial provides an approved list
MOR Financial scopes
just breaking in — and they
of contractors who are reliable and experienced.
have great credit. In the
work with a lot of beginners.”
past, hard money lending
“We’ve always felt that the
• Take Action. “Nothing beats getting out there and
was often seen as the
most durable relationships are
doing your first deal,” said Morsi. “Once you have your
realm of the hard-luck
built through education,” mensystem and team in place, then you can go out there and
borrower. Mehra suspects,
“Tips for Successful Flips”
really hit it hard.”
Realty411Guide.com
Continued on pg. 62
PAGE 53 • 2014
reWEALTHmag.com

7. Five Steps to Raising Private Capital
M
Jillian Ivey Sidoti, Esq.
any people assume that in order to raise capital all
they have to do is go out and find potential investors
to whom they may pitch their idea. However, the laws
regulating the sale of any security are such that operating in such a matter would be illegal.
Too often, people learn fact and decide that their aspirations are out of their
reach… or worse, raise the capital illegally, putting themselves at risk to
suffer very serious consequences should the SEC catch on to what they are
up to. Truth is, with the appropriate planning and effort, anyone can raise
the capital necessary to execute their business plan.
At a very abstract level, there are five steps to raising private capital, and
they are as follows:
1. Develop Your Business Plan: One cannot very well start a company
without a plan! At the very least, you want to put together bullet points of
the “who,” “what,” when,” “where,” “why,” and “how” you will put your
company to work and start generating income. From there, you can flesh
out the details.
2. Set Up Your Company: Your next step is to decide what type of entity is
appropriate for your business plan, and in which state. A corporation, limited liability company, and limited partnership each have their respective
positives and negatives. The particulars of your situation will dictate what
best fits your company.
your capital raising efforts in the correct manner,
then you will be well on your way to meeting your
capital goals.
3. Decide What To Offer Investors: If people are going to invest money in
your company, one of the most important questions they will have is “what
do I get out of this?” First and foremost, you have to analyze your business
plan to determine your baseline of what you can afford to offer investors
in addition to what the market dictates in your particular industry. You
must then determine what you are comfortable offering investors and land
somewhere between those points. This could be a percentage return on
their capital investment, simply just a share of profits the company earns,
or a combination thereof.
Jillian Ivey Sidoti is a partner in Trowbridge, Taylor & Sidoti, a boutique securities law firm with
locations in California and Florida. Jillian may
be reached for consultation at 323-799-1342 or at:
jillian@jilliansidoti.com
4. Put Your Offering Documents Together: Not only may you be required
by law to present offering documents (called a “Private Placement Memorandum”) to your prospective investors before taking their money in order
to ensure you have made all the appropriate disclosures, but such documents will provide all the information they need to decide to make the
investment. The private placement memorandum encompasses the three
“D’s” – disclaimers, disclosures, and details.
5. Find Investors: For many entrepreneurs, finding investors is the most
intimidating step in the process. However, if you organize and execute
Realty411Guide.com
PAGE 54 • 2014
reWEALTHmag.com
Image: Pogonici / 123RF.com
Yes, this is a very boiled down step-by-step. Yes,
you will need the advice of a professional to help
you along the way. However, you need to realize
that if you do give all the above steps the appropriate amount of attention, there is no reason that you
cannot raise the capital you need.

8. No Fluff!
The Godfather of Hard
Money on Private Money
Lending in Today’s Market
L
By Robb Magley
“Hard money”
lending gets its
Leonard Rosen
name from the
practice of basing
loans strictly on the hard equity and hard
asset – “no fluff,” said Rosen, no long
stories about a borrower’s 20-year plan for
a particular property.
“The only questions are, one, what is
the property’s value, and two, how much
equity does the borrower have in it?” said
Rosen. “The loan is based on the amount
of equity they have in the real property –
that’s it.”
These loans have been a part of the
marketplace for half a century, according
to Rosen, but since 2008 and the real
estate “implosion,” private money lending
has grown to fill the gap left by traditional
lenders.
“(The banks) have extremely tight
lending criteria now, from a creditworthiness standpoint and a regulatory
standpoint,” said Rosen. “They are not
taking the normal business risks they were
over the past 10 years; unless you have
stellar credit, and a piece of real estate that
you have significant equity in, the chances
of getting any kind of real estate financing
from them is very slim.”
Enter the “hard money” investors. The
loans are primarily used in commercial
real estate, investor fix-and-flips, or any
short-term project where borrowing
is used to solve a problem or bridge a
situation until the implementation of an
exit plan – for example, to refinance or
sell a property within a year or so.
“Sometimes investors will buy property
on the courthouse steps, or REOs from the
bank, and they’ll get them at wholesale
prices,” said Rosen. “Imagine a property’s
worth $100,000, and an investor has
$35,000 into it. In comes the hard money
eonard Rosen is known
alternately as “the Godfather
of hard money” (he’s been in
the business for 35 years) and
“the Pitbull.” Unsurprisingly,
the second nickname has a good story
behind it.
“Back in 1982 was my debut as
a six o’clock anchor on the national
cable network, Financial News
Network,” said Rosen. “My very first
night going on I was nervous. We had
put all of what I was going to say on
a teleprompter – 13 minutes of me
speaking. As I was getting ready, and
the director was counting me down,
he said ‘6 ... 5 ... 4 ... 3 ... Leonard,
I’m sorry, we lost everything on the
teleprompter ... 2 ... 1 ... you’re live.’”
He laughed. “And I do this,” he said.
“I went 14 minutes, live, first time on
national television. The guy walked
up to me after and said, ‘Only a pitbull
could make that happen.’ And it just
kind of stuck.”
It’s hard to find a more fervent
booster for the industry, whether you
call it “hard money” or just “private
money lending”; Rosen’s “Pitbull
Conference,” which teaches the insand-outs of these loans for real estate,
has produced 31 national conferences,
with the next one set for February 20th
in Ft. Lauderdale. And he doesn’t see
enthusiasm for the product dying down
any time soon.
“I think it’s one of the best
investments in today’s marketplace,”
said Rosen. “I think being a hard
money lender is a great opportunity,
and I think being an investor who
invests with a hard money lender is a
great opportunity.”
Realty411Guide.com
PAGE 55 • 2014
lender with the remaining $65,000; the
investor improves the property, puts it on
the market, sells it, pays the hard money
lender back, makes a profit – everybody
wins.”
And, if the borrower doesn’t pay, the
hard money lender is in first position to
take the property. Rosen points out that
most lenders have no interest in being in
the real estate business. “They want to be
in the lending business,” he said. “But if
they have to take it, they can.”
One of the big keys to making the
investment more secure for the hard
money lender, according to Rosen, is to
underwrite the asset correctly; loaning
too much for a property can spell disaster
should the need to liquidate arise.
“Every asset, and this includes real
estate, has a retail value and a wholesale
value,” said Rosen. “A retail value is what
a property is worth given a 12-month
marketing time to liquidate the property;
the wholesale value is whatever the
property is worth in a ‘fire sale’. If I had
to sell this property in 30 days, what is
it worth? Those are going to be different
numbers.” A hard money lender has to
lend based on that lower value, so they
have comfortable “cushion” built-in – just
in case they suddenly find themselves in
the real estate business.
Rosen’s conferences put a lot of
focus on a trend he’s watched become
increasingly important in his industry:
the creation of real estate funds, where a
lender deploys not only his own capital
but also that of a group of small investors
under him.
Continued on pg. 61
reWEALTHmag.com

9. Market Intelligence
with Robert Fragoso
anchor Loans
M
And while the acquisitions arm is
significant – in 2011, Anchor Loans itself
flipped around 500 properties in L.A.
County – the lending is still the company’s
“backbone.” Fragoso said Anchor Loans
is, in important ways, more of a private
equity firm than a traditional “hard money” lender.
“We don’t have a set matrix,” said
Fragoso. “It’s very easy for us to adapt
and tailor make a loan program required to
meet any needs.”
by Robb Magley
arket statistics roll off the
tongue of Anchor Loans’
Robert Fragoso with the
practiced ease of a true industry
wonk; he’s got a real interest, not
only in what makes things tick, but in
knowing about it before the next guy
does – and in making sure his investors can act on that information.
Having the best information means
the difference between having a great
year and living through a financial disaster, according to Fragoso,
Anchor Loans diverse organizational
interests is part of what gives them
their “edge” over the competition. In
addition to offering private financing
for investors who fix and flip properties, Anchor has an escrow company,
a construction company, a software
development division and an acquisitions arm – each offering ground-level market intelligence to one another
that can prove invaluable.
“Most lenders look at loans
strictly from a lending standpoint,”
said Fragoso. “But because we’re
actually in the market ourselves, we
can adjust more quickly than others
might. We’re able to see construction
costs the day they change. Every time
there’s a shift in the market, we can
see the effect in our own listings.”
Realty411Guide.com
flow perspective,” said Fragoso. “During
the downturn in 2008, We had a positive –
albeit slightly positive – year because we
were able to read the writing on the wall
and prepare and guide our clients through
the murky waters.”
Today, Fragoso pointed out, inventory
is lower even than it was in 2005; the
challenge, however, is that in addition to
low inventory and low interest rates, the
market is facing low buyer demand. “Nationally, 58% of all sales are cash sales,”
“It’s very easy for us to adapt
and tailor make a loan program
required to meet any needs.”
When new information comes along,
Fragoso and Anchor Loans tell their
investors to adapt too. Two years ago,
according to Fragoso, a lot of people were
having difficulty finding deals for fix-andflips in the cash-flow attractive, lower-priced properties. Because the company
had carefully studied the goals and buying
parameters of the large hedge funds
investing in the area, Fragoso and Anchor
were offering what seemed like counterintuitive advice: spend more per deal.
“We told our clients, look, you realize
all these hedge funds are coming in to
buy these properties, and it’s like trying to
fight an 800-pound gorilla,” said Fragoso.
“They don’t care about the price, and they
have a billion dollars to put out there.”
So their guidance was to step out of
that price point and look at higher-priced
opportunities. “The big guys couldn’t
buy properties at $400,000 and above,
because it didn’t make sense from a cash
PAGE 56 • 2014
said Fragoso. “That means cash sales have
surpassed not just the first-time home
buyer, but every home buyer.”
That means the fix-and-flip investor
needs to re-think their rehabs to match the
market – and the all-cash investor isn’t
necessarily looking for the same things as
a first-time home buyer.
“Especially the guys who fix and flip in
high volume, they tend to have a cookie-cutter approach – where they do the
same thing to every house, every time,”
said Fragoso. “The problem with doing
that is you miss out on opportunity when
changes occur. If you look at the all-cash
investor, they’re looking for value add
and additional opportunities. Gearing
your rehabs toward those people might
mean, for example, not completely 100%
remodeling the house – the opposite of
what a first-time home buyer would want.
Analysis in every region is more importContinued on pg. 58
reWEALTHmag.com

11. JasonHartman.com
The Complete Solution for Real Estate Investors
TM
So you love real estate...
but you hate management?
Passive Income 12.25%
First Trust Deeds
We have access to very unique "insider"
private lending opportunities. You’ve never
seen hard money lending like this before. If
you have $100,000 or more to invest and you
want conservative, diversified, quick-turn,
non-pooled investments that repay in about
four to six months contact us for details. Our
private lending program is simple and proven.
The simplicity of our private lending program
is unmatched. Visit www.JasonHartman.com
or call 480-788-7823 today.
Listen to The Creating Wealth Show,
Jason's Highly Acclaimed Investor Podcast:
CW 274 -
Market Intelligence with Robert Fragoso, pg. 56
ant today.” According to Fragoso, income levels now are
about a third lower than they were in the previous real
estate cycle, and home prices are off only by about 20%.
The result is an unsettling disconnect, an insecurity that’s
contributed to weak demand every bit as much as the
higher bar conventional lending has set.
“When home buyers find it more difficult to qualify
for conventional loans, you’re going to see a buildup of
inventory and a lack of demand,” said Fragoso. “Forecasting for 2014, I think it’ll seem like a sluggish year but
still positive due to low inventory. But there are niches in
this market that are going to identify themselves that will
make some people a lot of money, if they can capitalize
on them.”
When a market trends downward, according to Fragoso, a lot of investors worry themselves into inaction,
thinking they can’t buy anything. But the beauty of fix
and flips, he added, is that you’re not in the market that
long.
“You’re in and out relatively quickly,” said Fragoso.
“As long as you don’t have a depreciation factor of 2% or
more per month, you can adjust your percentage of profit
and you can still make money.”
And, while it might not be as much as you might have
made in a different market, you’re still in there.
“It’s easy to forget, but people made money in 2009,
2010, and 2011,” said Fragoso. “You can’t be afraid of a
down market. You just have to be able to identify where
it’s headed.”
For more information about Anchor Loans, visit the website: www.AnchorLoans.com
Fiscal Hangover & Global
Change with Keith Fitz-Gerald
CW 273 The Decline of the EuroZone
with Alasdair MacLeod
CW 269 SWOT Analysis of Income Property,
Facebook IPO & Case Study
See terms of service at:
www.JasonHartman.com/terms
Podcast
Realty411Guide.com
PAGE 58 • 2014
reWEALTHmag.com

13. 6 Tips for a Successful
Private Lending Practice
By Mark Hanf,
CEO of Pacific Private Money
five $50,000
loans than
one $500,000
loan or even
a $1 million
loan! You can
charge more
points on
smaller loans,
plus the fees. They close quicker and easier.
Larger loans fail to close at a much higher
rate than smaller loans.
Tremendous opportunities exist
today for private money loan
brokers. We found the following
disciplines helped tremendously
in growing a thriving private
lending brokerage.
Image: Alex Millos / 123RF.com
Stay local.
The private lending business model is
most successful when you focus locally.
Most of your loans should be within 100
miles of your office. Most of your private
lenders will be local to your community.
You will succeed in funding loans because
you are a local expert and you understand
your local marketplace. Remember that
a reputable private lender is really in the
investment business first, and the lending
business second. Invest in what you know
and where you know. For example, we are
Northern California-based, and we don’t
spend time on most Southern California
loan applications.
Find your sweet spot.
If the funding capacity of the majority
of your investors ranges from $50,000
to $250,000 then market this range as
your niche. Be honest with your referral
network as to your
sweet spot. Besides, a
guy that needs a $50K
loan will not be well
served by a broker
who regularly funds
million dollar loans.
Build your book of
business by starting
out small, creating
volume, then working
your way up to larger
loans. You can earn
more in fees by doing
Realty411Guide.com
Focus.
Be specific in your advertising and marketing. Don’t say that you are “nationwide”
and you fund “all loan types” and loan
amounts. I guarantee you that brokers
who market themselves as such do not
have a thriving business.
Strive for total
transparency.
If you check out our website you will
notice that we don’t have pictures of skyscrapers or smiling people in suits shaking
hands. We have pictures of actual deals
we have funded. We have our names,
addresses, pictures and email addresses
for all the world to see. We use our direct
phone number with area code so people
know our business is located in the San
Francisco Bay Area. Google us and you
will find our detailed LinkedIn profiles.
We’ve never pretended to
be something we weren’t.
Your authenticity and
transparency will attract
customers to you in a big
way.
Refer,
don’t broker.
We originate loans. We
rarely broker loans to other
brokers. But we refer deals
PAGE 60 • 2014
almost every day. When a call comes in for
a loan that’s outside of our area, expertise
or capacity, we will refer that caller to one
or more brokers from our database of reputable private loan originators. Brokering,
in most cases, is a waste of your focus and
time. Especially if the lead is coming from
another broker. You do not want to be in
the middle of a daisy chain. Daisy chain
deals mostly fail because the borrower
does not get well served. The reason they
fail is that there is no way for every agent
to get paid without over-charging the borrower. The universe will reward you if you
selflessly refer to other brokers those leads
which don’t fit your niche. Because of the
literally hundreds of leads we have referred
to other lenders over the past several
years, the goodwill it created has resulted
in referrals coming back to us daily from
people to whom we selflessly referred
business months or even years ago.
Coaching, Mentoring
& Consulting.
The best investments you can make are in
yourself and your business. Success and
leadership coaching are an important part
of my life. The books you read, the seminars you attend, and the videos you watch
will help you to master the disciplines
you need in order to succeed in a world
full of distractions and naysayers. Attend
industry conferences and seek out those
who have achieved success in this business
and follow their advice. Hire an industry
professional to review your practices and
help you achieve compliance with state
and federal regulations. Conduct this
business properly, and soon you will have
a steady stream of new leads as you grow
your local reputation for performance and
thoroughness.
For more information about Mark Hanf,
please visit: www.pacificprivatemoney.com
reWEALTHmag.com

14. The Godfather of Hard Money, pg. 55
“That’s where the market is going,” said Rosen, “and that’s
what I specialize in, helping investors create real estate funds.”
Rosen said he’s seeing more and more investors deploy
capital utilizing different types of retirement accounts, such
as self-directed IRAs, and start (or join) these funds to enjoy
better returns and increased security; there’s little not to like.
“At the end of the day, the borrower gets to borrow
money,” said Rosen. “The investors in the fund get a good
dividend yield, secured by a good position on prime real
estate. The hard money lender gets the origination points, the
arbitrage spread – the difference between what you pay your
investors and what you charge your borrowers – and fees for
management and servicing of the fund. In a perfect world,
everybody walks away happy.”
And Rosen will continue to spread the message: Shifting at
least some of your investments away from the equities market
and into the real estate market by becoming a hard money
lender can increase returns and, done correctly, make your
investments more secure. And it’s just the right time for it, he
said. “I’m a big advocate for the private lending sector in this
economy,” Rosen said. “I think it produces jobs, it produces
commerce, it puts people to work. It does a lot of good things.”
For more information about Leonard Rosen and hard money
lending opportunities, visit the website at:
www.pitbullconference.com
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PAGE 61 • 2014
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reWEALTHmag.com

15. two notices of default have occurred.
One of MOR Financial’s core principals centers on
the belief of education and the conventional techniques
of equity partnership arrangement, mainly structured
for borrowers who are just starting out.
“You can literally walk into a deal with no cash
out of your pocket,” said Morsi. “We’ll provide the
investors willing to bring capital to close and supply
the rehab funds. All you need to have is a great asset
and an ability to manage a property. The financing side
we’ll take care of.”
The program has allowed many of MOR Financial’s
clients to evolve. With their eminent skill and market presence, they’ve won over the masses. Clients
effortlessly transform from wholesaling a deal to doing
their first flip. MOR Financial is giving beginners an
opportunity that cannot be
captured elsewhere.
The MOR Financial Team
The Future of Private Money, pg. 53
For information about MOR
Financial and their upcoming MORSYENRGY event in
February, visit
wwwMORFinancial.com
tioned Mehra. Since MOR has considerable professional relationships with
their borrowers, it brings perhaps an unexpected benefit: fewer defaults.
Mehra and Morsi both feel strongly on not being viewed as a corporation, but as a part of a business network working conjunctively to meet
each other’s needs. Out of 360 plus transactions that they’ve written, only
Realty411Guide.com
PAGE 62 • 2014
reWEALTHmag.com

16. Don’t Miss The Premier
DALLAS-FORT WORTH
Real Estate Expo in the th
JANUARY 25th
Nation this 2014! -26
AMERICA’S PREMIER REAL ESTATE EXPO
4 OPPORTUNITY 4 NETWORKING 4 EDUCATION 4 DEALS
THE REI EXPO has quickly grown to become America’s new premier real estate networking and educational gathering. With
THE success and has quickly grown to become America’s new premier real from coast to coast.
incredible REI Expoan over-whelming demand for more, the REI Expo has now gone national,estate network- We
closed out the year in Anaheim with record numbers of investors and look to build upon that demand for
ing and educational gathering. With incredible success and over-whelming success in 2014.
On January 25th & REI 2014 we are making ournational, to the Dallas-Fort Worth Metroplex for our 4th Annual REI Expo.
more, the 26th, Expo is now gone way back from coast to coast. We closed out the year in
Join over 1,000 investors from around the nation to hear from industry experts and leaders. Choose from over 50 classes, then
Anaheim with record numbers of investors and look to build upon the success in 2014.
network and build your business in the largest Real Estate Investor tradeshow in the nation.
THESE SPONSORS & MORE WILL BE AT THE EXPO:
Color
B2R
Finance
“It was great. Not a lot of hard
sales; with the books & stuff
like that. We are fairly seasoned
investors & got a lot of ideas
we will put them into use.”
– Emily
America’s
Buy to Rent Lender
“The event was awesome.
Well planned. The speakers
Black & White
were well informed, very
educational. I highly advise
people to come next year.”
B2R
FinancePatty L.
–
America’s
Buy to Rent Lender
th
Chicago - July 26th
Color
B2R
Finance
“There was a lot of great people
here,
Black & White it’s a fantastic opportunity
to network, meet investors, find
deals, a myriad of vendors...&
just awesome resources.”
B2R
Finance
– Shane E.
Baltimore - April 26th & 27th
& 27th • LA/Anaheim - November 1st & 2nd
Dallas-Fort Worth January •25-26 at the Gaylord Texan Resort & Convention Center
B2R
B2R
WWW .REIEXPO.COM
White on Dark Background
White on Dark Background
Finance
Finance
America’s