SlideShare una empresa de Scribd logo
1 de 60
Descargar para leer sin conexión
marketing plan of shampoo
MARKETING PLAN OF SHAMPOO
ALLENORA SHAMPOO
SUBMITTED BY: SUBMITTED TO:
REBAM ASLAM MA’AM SHUMYLA
HAYYAN SALEEM
WALEED RAZA
SHAHZAD AHMED
ALLENORA SHAMPOO
INTRODUCTION
ZAPOTOL corp is established in january
2014.This company’s first product is shampoo
and this shampoo will be distribute in
PAKISTAN.ALLENORA means “beauty” Shampoo
is very important everyone use shampoo on
daily basis .Both gender can use this
shampoo,but basically this product is for
women.There will be three size of bottle 100
ml,200 ml and 400 we also give sachet packet to
the consumer because this will easy to carry
out.our plan to become a strong brand of
shampoo in 5 years.
FEATURES
MISSION STATEMENT
The mission statement is fulfilling the needs of
its target market by offering smart product,help
people feel good,look good and get more out of
life we are trying to providing self satisfaction
and confidence”
VISION STATEMENT
Our vision is sharing beauty and confidence
with all!
OBJECTIVES
• To determine the average level of customer
preferences towards ALLENORA shampoo.
• To identify the most sigfnificant variable affect the level
of preferences.
• To recognize the potential benefits that customer
expect from ALLENORA shampoo.
• Explore consumer reaction towards packaging.
• Understanding consumers perception of quality
advertisement in term of it impact.
• Examine consumers assessment of the product,in
terms of product performance and related benefits
PRODUCT REVIEW
• product name is ALLENORA shampoo
• This product is 7 in1 with hair fall ,dry hair,dull hair,rough
hair,anti dandruff,anti-dandruff with conditioner
Product benefits
• magically puts freshness and bounce back into your hair
• Infusion of Needed Nutrients
• Medicine and Active Ingredients
• There is an added vitamin bonus
Availability:
• This shampoo will be available in all the provinces of
pakistan
PRODUCT REVIEW
FEATURES:
• Anti damage
• Anti dandruff
• 2 minutes oil remove
• Conditioner
• Strong hair
• Nourishing splits ends
• Long lasting fragrance
COMPETITORS REVIEW
HEAD N SHOLDER:
Head & Shoulders shampoo is the most popular brand in
anti-dandruff shampoos and is provided by P&G. It is
considered as the world’s no. 1 anti dandruff shampoo.It
comes in different categories like:
• Classic clean
• Dry scalp
• Ocean lift
• Smooth and silky
• Refreshing menthol
• Intensive treatment
• Active support
• Clinical strength
• Restoring shine
COMPETITORS REVIEW
CLEAR:
Clear stands for confidence to provide a healthy,
deeply nourished scalp which has a natural
resistance against dandruff and is the foundation
for strong and beautiful hair, so that you feel
attractive, confident and ready to boldly engage
the world!
• Clear Soft and Shiny
• Clear Hairfall Defense
• Clear Clean & Itch Control
COMPETITORS REVIEW
SUNSILK:
Sunsilk is a hair care brand, primarily aimed at women".
Sunsilk shampoos, conditioners and other hair care
products are sold in 80 countries worldwide.these are
the segments of sunsilk
• Think & long
• Soft & smooth
• Black shine
• Hair fall
• Clean & fresh
• Anti-dandruff
COMPETITORS REVIEW
DOVE:
• Dove brand’s heritage is based on moisturisation
- proof not promises grew Dove from a Beauty
Bar into one of the world’s most beloved beauty
brands.
• Dove Dryness Care Shampoo
• Clean & fresh
• Smooth and silky
• Long & strong
SWOT ANALYSIS
STRENGTHS:
• The company has advanced
technology and skilled
professionals
• ALLENORA shampoo is a
highly quality product in
terms of hair protection.
• The target market is middle
class.
• Network of distribution is
wide.
• Availability of product in
different sizes
WEAKNESS:
• Competitor has
strong promotional activities.
• Customers are offered
better alternatives by the
competition.
• The position of another brands.
• Poor promotion of free
samples
• Poor advertisement
• Lack of brand awareness
OPPORTUNITIES:
• Population expanding at a
rapid rate.
• Consumers are becoming
more quality conscious
• Anti-damage ,anti-
dandruffand and
conditioner are another
area where ALLENORA
company earn huge
profits
• High rates of imported
shampoos
• Heavy investment in the
research of shampoos
THREATS:
• economic factors
• rapidly increase in price
of raw material
• Possibilities of new
market entries.
• High rate of
competition
Marketing environment
• The marketing environment is a
marketing terms and refers to
factors and forces that affect a
firm’s ability to build and
maintain successful relation ship
with customers .
Components of marketing
environment
 Micro environment
 Macro environment
Micro environment
• The marketing-environment affects the
organization directly. It refers to the
environment that mostly closely linked to the
firm
.
• This environment is also not under the full
control of business.
marketing plan of shampoo
Company
Company
In designing marketing plan the company
must take other group into their account the
company have to keep good relationship with
R&D with top management, with finance
department.
marketing plan of shampoo
Customers
Our product will be valuable for customers
because we develop this product according to
their need and want it has all better quality of
material which has other shampoo. But we
compare this product to other’s its price is quite
lower than other shampoo. We have to create
strong relationship with the customer through
giving the best quality and different features.
We targeted consumer markets who buy
shampoo for personal consumption.
Suppliers
Suppliers
Our shampoo Aleenora is not very expensive
but if we want to manufacture our quality
image so its depend on our suppliers
performance .
We treating our suppliers like a partner to
supply our product in all area which is critical
to company’s start-up success
Public
Public
• Public is any group that has potential to effect
organization’s ability to achieve goal.
• Financial public: we have to maintain
credibility or strong relationship with financial
institutions because in this way we can get
funds and loans this will help in the
production or promotion of ALLENORA.
Types of Publics
• There are two types of publics
• Media
• Internal
Media Publics
we will have to maintain good relationship with
media public because media is a source that can
spread positive or negative views about product
and create bad or good brand image in the mind
of consumer.
Internal publics
We are providing all facility to our employees to
earn more productivity we giving them better
salaries to other’s shampoo company and giving
reward to appreciate their ability in this way
they will do work hard and in this way we will
get large productivity
Macro environment
• The conditions that exist in the economy as a
whole, rather than in a particular sector or
region. In general, the macro environment will
include trends in gross domestic product
(GDP), inflation, employment, spending, and
monetary and fiscal policy. The macro
environment is closely linked to the general
business cycle, as opposed to the
performance of an individual business sector.
marketing plan of shampoo
Technological
Technological
Technology can affect this shampoo through
online purchasing in internet which is new trend
in market so people can buy our shampoo
online through our websites and also by
Facebook just poke in our page that which type
of Alenora do you want? And we will send our
product into your home according to your
demand.
Natural
Natural
Natural environment can affected because of
Unavailability of water, chemicals for e.g. sodium
chloride that is used to thicken the mixture, glycerin that
works as a preservative and other ingrediance which
prevent fungal and bacterial spoilage and oil. If we didn’t
get this thing from natural we cant produce shampoo
with different features and best quality. If we recycles the
raw material we can save the natural reserves.
Economical
Economical
• Consumers are taking interest on our product
and increasing there purchasing power and
spending patterns
• We launch new product in shampoo industry
which is focusing more on low budget
shampoo in the market.
Demographically
Demographical
• Demographical environment can also affect.
Increase in population large amount of
population can purchase this shampoo. Wide
distribution network in cities areas of
PAKISTAN ,all PAKISTAN can purchase this
shampoo where they want in PAKISTAN.
MARKET
SEGMENTATION
TARGETED MARKET
DEMOGRAPHIC SEGMENTATION
• The largest segment for ths entire industry is
women .This product is both for women and men
but mainly this product is designed for women
because women want to look preety.
• we segmented this product in income level also
ALLENORA shampoo targeted those customers who
have low income.
BENEFIT SEGMENTATION
we targeted those customers who find the benefits
while purchasing any shampoo.market
segmentation is basically based on consumer
preference for a specific product attribute or
characteristic.first this product is 7 in 1 this product
has low price and make strong hairs.because Some
customers are interested in two or three benefits,
not just a single one.
GEOGRAPHIC SEGMENTATION
• In this we offer this product in just PAKISTAN
and in small and big cities of pakistan
PSYCHOGRAPHIC SEGMENTATION
• psychograpic segmentation is also called lifestyle in
this we targeted those peoples who prefer bestest
shmapoo for their hairs in low price who are now
very concious about their hairs.
• This shampoo is also 2 minute oil remove shampoo
in busy life style people haven’t time for anything
there is no need to use shampoo for 2 times even if
consumer’s hair is oily.in this we targeted those
consumer those have busy life style.
• In which segment we got the better response of consumer
and in which segment we can earn more and in which
segment we can satisfying the customer basic needs and
wants. We selected damage and dandruff.
• Black shine hairs
• Skiny hairs
• Long & silky hairs
• Oily hairs
• Straightening and smoothing hair.
• Damage and dandruff
• Soft baby hair
• Colour care hair
• Natural shine hair
PRODUCT:
This product is good because we are providing 1
solution of measure 6 problems and 1 is conditioner
means this is 7 in1.it is 2 minutes oil remove
shampoo wtih long lasting fragrance with these
qualities at a low price.
PRICE:
This product is affordable jus 55 pkr of 100 ml, ,200
ml about 120, 400 ml about 240and 5 ml about 3
rupees in this we targeted middle class people.
PLACE
the production plant of this shampoo is held in
karachi we will put this product at the right place
that will be available at right time in
supermarkets,cash n carries, and also in stores
because consumers can buy at any time when they
want
PROMOTION:
We will use celebrities in product promotion ,free
sampling,bill boards and sign boards of ALLENORA
SHAMPOO.and also advertisement in television at
prime time for the public beacuse these things will
give awareness about the product.
MARKET DIFFERNTIATION AND POSITIONING:
( COMPETITIVE ADVANTAGE)
DIFFERENTIATION:
This product is less than all leading brands and this
product is 7 in 1 there is no one any product that
have damage free+anti-dandruff+conditioner.this
problem is common in pakitan everyone have
dandruff in hairs and almost everyone hair is
damaged beacuse of using straightner dryer.and
this shampoo is 2 minute shampoo for removing oil
and this is high affordable shampoo.this shammpoo
giving long lasting hair fragrance.
POSITIONING:
The desire of the customer is basically thay want
their hairs strong means damage free and free
from dandruff we create position in the mind of
customer that this is the product they want this is
the whole product for them.Allenora shampoo
will satisfy their needsALLENORA shampoo at a
affordable price a mild shampoo which reparis
hair damage and give fragrance and shine with
conditioner to their hairs.
IDENTIFY THE COMPETITIVE ADVANTAGE
• Black shine hairs
• Skiny hairs
• Long & silky hairs
• Oily hairs
• Straightening and smoothing hair.
• Anti-Damage and dandruff+conditioner
• Soft baby hair
• Colour care hair
• Natural shine hair
• Think & long
• Soft & smooth
• Black shine
• Clean & fresh
CHOOSING THE RIGHT ADVANTAGE
• We offering the good advantage then others
anti dandruff and anti-damage of hair is a
basically problem of everyone dry hair,hair
fall,rough hair,hair fall,nourishing splits
end,conditioner,2 minutes oil remover with
long lasting hair fragrance. it is a good
advantage that we are offering no one giving
these advantages in one product or
shampoo.
SELECT AN OVERALL POSITIONING
STRATEGY
• For those customer that we targeted this is the
whole product or this is the product that you want
we are saying this is 7 in 1 no one giving this types
of features or advantages in one product with best
quality and with low price.
120
90
70
50
POSITIONING STATEMENT
• ALLENORA is for hair concious people
providing anti-dandruff,anti damage and
conditioner.
control
Zapotol Company send their groups for survey that this
product satisfying their needs or not?
Consumer’s are aware from this product or not? What
consumer’s expectation from this product?
what is consumer’s desired? If sales decreases in any city
or area what is the reason is there packaging
issues? or any complain about product. Company will
oversees that how much sales in current month
& also need to consider about expenses,& will be aware
about new techonology & know about new
competitors from this we can controlling all these things.
ACTION PLANAction programme is basically considered with the
resources and activities of other department including
buying,finance and so on.
•In june we will launch about 120000 shampoos bottles and
100000 sachet packet. all over in th pakistan and will give
awareness about the product to the people.
•In july we will start an integrated print ,internet,tv and radio
compaign targeting womens and consumers.the compaign
will show haw many benefits and qualities of ALLENORA
shampoo.This compaign motivates and convience to the
people.
•In august the multimedia advertising compaign continues
in whcih we will add consumer sales promotions for
example contest in which consumer share their views,how
they feel with allenora through videos we will also ditribute
new point of purchase displays to support our retailers
ACTION PLAN
•In september we will offer prizes to the retailer
organization and salesperson that sells the most
allenora shampoo.
•In october we will run new advertising compaign.In
tv and radio ads the celebrities will tell them about
the product that how thay feel with allenora with 7
solution in 1 shampoo.
•In november we will survey overall pakistan that
the consumer are satisfy with allenora shampoo,Is
allenora shampoo satisfying their needs and wants
what are more expectations towards shampoo.
BUDGET
• We are selling ALLENORA shampoo is about 55 PKR 100ml,200 ml
about 120, 400 ml about 240and 5ml about 3 rupees less than all
leading brand shampoo
• our project is about 22500000 crore
• Total cost production is with 130000 units is about 15400000
• our selling price is about 16900000
• profit margin is about 1500000
• In first year we will distribute 120000 bottles,40000 of
100ml,200 of 40000,and 400 ml about 40000 and 100000
sachet packet.
• public warehouse we hier is about 600000,insurance will be
1500000,distribution cost will be 2000000,advertisement and
promotion cost 900000 in sampling or different schemes
60000
marketing plan of shampoo

Más contenido relacionado

La actualidad más candente

New product development report Marketing (perfume)
New product development report Marketing (perfume)New product development report Marketing (perfume)
New product development report Marketing (perfume)Umair Ijaz
 
L’oreal hair dye project report
L’oreal hair dye project reportL’oreal hair dye project report
L’oreal hair dye project reportPrasoon Agarwal
 
Positioning Map - Cosmetics
Positioning Map - CosmeticsPositioning Map - Cosmetics
Positioning Map - CosmeticsCherry Malhotra
 
Head & shoulders
Head & shouldersHead & shoulders
Head & shouldersRD90
 
Brand Problem Analysis of KNORR
Brand Problem Analysis of KNORRBrand Problem Analysis of KNORR
Brand Problem Analysis of KNORRAkib Hasan Srabon
 
Ariel vs Surf excel Brand comparison.
Ariel vs Surf excel Brand comparison. Ariel vs Surf excel Brand comparison.
Ariel vs Surf excel Brand comparison. Sagar Srivastava
 
Marketing plan of Shampoo
Marketing plan of ShampooMarketing plan of Shampoo
Marketing plan of ShampooAnimesh Gupta
 
Brand product Matrix of Unilever Bangladesh
Brand product Matrix of Unilever BangladeshBrand product Matrix of Unilever Bangladesh
Brand product Matrix of Unilever BangladeshDharmendra
 
STP of L'oreal india
STP of L'oreal india STP of L'oreal india
STP of L'oreal india Disha Thakkar
 
Segmentation of lux
Segmentation of luxSegmentation of lux
Segmentation of luxSriya Halder
 
Glossier Marketing Plan
Glossier Marketing PlanGlossier Marketing Plan
Glossier Marketing PlanAnika Bobb
 
Head&shoulders
Head&shouldersHead&shoulders
Head&shouldersAli Kamran
 
Maybelline new york cosmetics
Maybelline new york cosmeticsMaybelline new york cosmetics
Maybelline new york cosmeticsCrystal lee
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampootalhamansab
 
The Marketing Strategy of Axe Deodrant
The Marketing Strategy of Axe DeodrantThe Marketing Strategy of Axe Deodrant
The Marketing Strategy of Axe DeodrantNivin Vinoi
 

La actualidad más candente (20)

Dove-STP:
Dove-STP:Dove-STP:
Dove-STP:
 
New product development report Marketing (perfume)
New product development report Marketing (perfume)New product development report Marketing (perfume)
New product development report Marketing (perfume)
 
L’oreal hair dye project report
L’oreal hair dye project reportL’oreal hair dye project report
L’oreal hair dye project report
 
Positioning Map - Cosmetics
Positioning Map - CosmeticsPositioning Map - Cosmetics
Positioning Map - Cosmetics
 
Head & shoulders
Head & shouldersHead & shoulders
Head & shoulders
 
Brand Problem Analysis of KNORR
Brand Problem Analysis of KNORRBrand Problem Analysis of KNORR
Brand Problem Analysis of KNORR
 
Ariel vs Surf excel Brand comparison.
Ariel vs Surf excel Brand comparison. Ariel vs Surf excel Brand comparison.
Ariel vs Surf excel Brand comparison.
 
Marketing plan of Shampoo
Marketing plan of ShampooMarketing plan of Shampoo
Marketing plan of Shampoo
 
Brand product Matrix of Unilever Bangladesh
Brand product Matrix of Unilever BangladeshBrand product Matrix of Unilever Bangladesh
Brand product Matrix of Unilever Bangladesh
 
STP of L'oreal india
STP of L'oreal india STP of L'oreal india
STP of L'oreal india
 
Segmentation of lux
Segmentation of luxSegmentation of lux
Segmentation of lux
 
Glossier Marketing Plan
Glossier Marketing PlanGlossier Marketing Plan
Glossier Marketing Plan
 
Head&shoulders
Head&shouldersHead&shoulders
Head&shoulders
 
Maybelline new york cosmetics
Maybelline new york cosmeticsMaybelline new york cosmetics
Maybelline new york cosmetics
 
Luscious cosmetics Marketing plan report
Luscious cosmetics Marketing plan reportLuscious cosmetics Marketing plan report
Luscious cosmetics Marketing plan report
 
Pantene
PantenePantene
Pantene
 
Surf excel
Surf excelSurf excel
Surf excel
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
 
The Marketing Strategy of Axe Deodrant
The Marketing Strategy of Axe DeodrantThe Marketing Strategy of Axe Deodrant
The Marketing Strategy of Axe Deodrant
 
The Fashion Channel
The Fashion ChannelThe Fashion Channel
The Fashion Channel
 

Destacado

Sunsilk : Marketing Strategy .
Sunsilk : Marketing Strategy .Sunsilk : Marketing Strategy .
Sunsilk : Marketing Strategy .sonakshi saxena
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampooaditya10000
 
Report on Factors affecting female brand preference on shampoo industry
Report on Factors affecting female brand preference on shampoo industryReport on Factors affecting female brand preference on shampoo industry
Report on Factors affecting female brand preference on shampoo industrybhumi3
 
Shampoo Market Research
Shampoo Market ResearchShampoo Market Research
Shampoo Market ResearchKalahub
 
Herbal cosmetics final ppt
Herbal cosmetics final pptHerbal cosmetics final ppt
Herbal cosmetics final pptVaibhav Katare
 
Samsung project report
Samsung project reportSamsung project report
Samsung project reportUsha Sapkota
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementMujeeb Rehman
 
Marketing Project on Pen
Marketing Project on PenMarketing Project on Pen
Marketing Project on PenRahil Jain
 
Marketing Management Project.
Marketing Management Project.Marketing Management Project.
Marketing Management Project.roomzkazi
 
Business Studies (Principles of Management) Project Class 12th CBSE
Business Studies (Principles of Management) Project Class 12th CBSE Business Studies (Principles of Management) Project Class 12th CBSE
Business Studies (Principles of Management) Project Class 12th CBSE Dheeraj Kumar
 
XII Marketing Project Work
XII Marketing Project WorkXII Marketing Project Work
XII Marketing Project WorkRahil Jain
 
Project on biscuits,business studies project work, 12 class business project ...
Project on biscuits,business studies project work, 12 class business project ...Project on biscuits,business studies project work, 12 class business project ...
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
 
Marketing management project on hair oil class 12th by faizan khan
Marketing management project on hair oil class 12th by faizan khanMarketing management project on hair oil class 12th by faizan khan
Marketing management project on hair oil class 12th by faizan khanFaizan Khan
 
Sample project -Marketing Management
Sample project -Marketing Management Sample project -Marketing Management
Sample project -Marketing Management Mamta Narula
 

Destacado (18)

Sunsilk : Marketing Strategy .
Sunsilk : Marketing Strategy .Sunsilk : Marketing Strategy .
Sunsilk : Marketing Strategy .
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
 
Hair shampoos
Hair shampoosHair shampoos
Hair shampoos
 
Herbal shampoos
Herbal shampoosHerbal shampoos
Herbal shampoos
 
Herbal Hair Dye
Herbal Hair DyeHerbal Hair Dye
Herbal Hair Dye
 
Report on Factors affecting female brand preference on shampoo industry
Report on Factors affecting female brand preference on shampoo industryReport on Factors affecting female brand preference on shampoo industry
Report on Factors affecting female brand preference on shampoo industry
 
Shampoo Market Research
Shampoo Market ResearchShampoo Market Research
Shampoo Market Research
 
Herbal cosmetics final ppt
Herbal cosmetics final pptHerbal cosmetics final ppt
Herbal cosmetics final ppt
 
Samsung project report
Samsung project reportSamsung project report
Samsung project report
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing Project on Pen
Marketing Project on PenMarketing Project on Pen
Marketing Project on Pen
 
Marketing Management Project.
Marketing Management Project.Marketing Management Project.
Marketing Management Project.
 
MARKETING MANAGEMENT - JEANS
MARKETING MANAGEMENT - JEANSMARKETING MANAGEMENT - JEANS
MARKETING MANAGEMENT - JEANS
 
Business Studies (Principles of Management) Project Class 12th CBSE
Business Studies (Principles of Management) Project Class 12th CBSE Business Studies (Principles of Management) Project Class 12th CBSE
Business Studies (Principles of Management) Project Class 12th CBSE
 
XII Marketing Project Work
XII Marketing Project WorkXII Marketing Project Work
XII Marketing Project Work
 
Project on biscuits,business studies project work, 12 class business project ...
Project on biscuits,business studies project work, 12 class business project ...Project on biscuits,business studies project work, 12 class business project ...
Project on biscuits,business studies project work, 12 class business project ...
 
Marketing management project on hair oil class 12th by faizan khan
Marketing management project on hair oil class 12th by faizan khanMarketing management project on hair oil class 12th by faizan khan
Marketing management project on hair oil class 12th by faizan khan
 
Sample project -Marketing Management
Sample project -Marketing Management Sample project -Marketing Management
Sample project -Marketing Management
 

Similar a marketing plan of shampoo

project on Project
project on Projectproject on Project
project on Projecttalhamansab
 
Marketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentationMarketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentationSourov Shaha Suvo
 
marketing management ppt (1) (1).pptx
marketing management ppt (1) (1).pptxmarketing management ppt (1) (1).pptx
marketing management ppt (1) (1).pptxKunalSingh81812
 
Example of Business Plan all the sixteen elements
Example of Business Plan all the sixteen elements Example of Business Plan all the sixteen elements
Example of Business Plan all the sixteen elements Manish Ayan
 
Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit pptRashid Javed
 
Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit pptMudasra Amjad
 
The Measurement of Brand Awareness and Brand Perception
The Measurement of Brand Awareness and Brand PerceptionThe Measurement of Brand Awareness and Brand Perception
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
 
1663520924381_marketing management ppt (1).pptx
1663520924381_marketing management ppt (1).pptx1663520924381_marketing management ppt (1).pptx
1663520924381_marketing management ppt (1).pptxKunalSingh81812
 
Skam company (1) (1)
Skam company (1) (1)Skam company (1) (1)
Skam company (1) (1)Mehwish Kiran
 
SUPER SHAMPOO PRESENTATION.pptx
SUPER SHAMPOO PRESENTATION.pptxSUPER SHAMPOO PRESENTATION.pptx
SUPER SHAMPOO PRESENTATION.pptxDeepikaSaple
 
Syracuse Packaging
Syracuse PackagingSyracuse Packaging
Syracuse Packagingaakaw
 
marketin plan of soap
marketin plan of soapmarketin plan of soap
marketin plan of soapsagarkarrira
 
Direct Marketing Project named as Perfect Hair solutons
Direct Marketing Project named as Perfect Hair solutonsDirect Marketing Project named as Perfect Hair solutons
Direct Marketing Project named as Perfect Hair solutonsHira Farooq
 
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3Umair Khan
 

Similar a marketing plan of shampoo (20)

project on Project
project on Projectproject on Project
project on Project
 
Product Launch
Product LaunchProduct Launch
Product Launch
 
Marketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentationMarketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentation
 
marketing management ppt (1) (1).pptx
marketing management ppt (1) (1).pptxmarketing management ppt (1) (1).pptx
marketing management ppt (1) (1).pptx
 
Example of Business Plan all the sixteen elements
Example of Business Plan all the sixteen elements Example of Business Plan all the sixteen elements
Example of Business Plan all the sixteen elements
 
Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit ppt
 
Sunsilk brand audit ppt
Sunsilk brand audit pptSunsilk brand audit ppt
Sunsilk brand audit ppt
 
The Measurement of Brand Awareness and Brand Perception
The Measurement of Brand Awareness and Brand PerceptionThe Measurement of Brand Awareness and Brand Perception
The Measurement of Brand Awareness and Brand Perception
 
1663520924381_marketing management ppt (1).pptx
1663520924381_marketing management ppt (1).pptx1663520924381_marketing management ppt (1).pptx
1663520924381_marketing management ppt (1).pptx
 
CLINIC ALL CLEAR
CLINIC ALL CLEARCLINIC ALL CLEAR
CLINIC ALL CLEAR
 
Skam company (1) (1)
Skam company (1) (1)Skam company (1) (1)
Skam company (1) (1)
 
SUPER SHAMPOO PRESENTATION.pptx
SUPER SHAMPOO PRESENTATION.pptxSUPER SHAMPOO PRESENTATION.pptx
SUPER SHAMPOO PRESENTATION.pptx
 
Launching new product
Launching new productLaunching new product
Launching new product
 
Syracuse Packaging
Syracuse PackagingSyracuse Packaging
Syracuse Packaging
 
marketin plan of soap
marketin plan of soapmarketin plan of soap
marketin plan of soap
 
Strategic Business Analysis
Strategic Business AnalysisStrategic Business Analysis
Strategic Business Analysis
 
Direct Marketing Project named as Perfect Hair solutons
Direct Marketing Project named as Perfect Hair solutonsDirect Marketing Project named as Perfect Hair solutons
Direct Marketing Project named as Perfect Hair solutons
 
207368168 fair-and-lovely-marketing
207368168 fair-and-lovely-marketing207368168 fair-and-lovely-marketing
207368168 fair-and-lovely-marketing
 
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3 Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3
 
Sunsilk
SunsilkSunsilk
Sunsilk
 

Último

Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 

Último (20)

Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 

marketing plan of shampoo

  • 2. MARKETING PLAN OF SHAMPOO ALLENORA SHAMPOO SUBMITTED BY: SUBMITTED TO: REBAM ASLAM MA’AM SHUMYLA HAYYAN SALEEM WALEED RAZA SHAHZAD AHMED
  • 4. INTRODUCTION ZAPOTOL corp is established in january 2014.This company’s first product is shampoo and this shampoo will be distribute in PAKISTAN.ALLENORA means “beauty” Shampoo is very important everyone use shampoo on daily basis .Both gender can use this shampoo,but basically this product is for women.There will be three size of bottle 100 ml,200 ml and 400 we also give sachet packet to the consumer because this will easy to carry out.our plan to become a strong brand of shampoo in 5 years.
  • 6. MISSION STATEMENT The mission statement is fulfilling the needs of its target market by offering smart product,help people feel good,look good and get more out of life we are trying to providing self satisfaction and confidence” VISION STATEMENT Our vision is sharing beauty and confidence with all!
  • 7. OBJECTIVES • To determine the average level of customer preferences towards ALLENORA shampoo. • To identify the most sigfnificant variable affect the level of preferences. • To recognize the potential benefits that customer expect from ALLENORA shampoo. • Explore consumer reaction towards packaging. • Understanding consumers perception of quality advertisement in term of it impact. • Examine consumers assessment of the product,in terms of product performance and related benefits
  • 8. PRODUCT REVIEW • product name is ALLENORA shampoo • This product is 7 in1 with hair fall ,dry hair,dull hair,rough hair,anti dandruff,anti-dandruff with conditioner Product benefits • magically puts freshness and bounce back into your hair • Infusion of Needed Nutrients • Medicine and Active Ingredients • There is an added vitamin bonus Availability: • This shampoo will be available in all the provinces of pakistan
  • 9. PRODUCT REVIEW FEATURES: • Anti damage • Anti dandruff • 2 minutes oil remove • Conditioner • Strong hair • Nourishing splits ends • Long lasting fragrance
  • 10. COMPETITORS REVIEW HEAD N SHOLDER: Head & Shoulders shampoo is the most popular brand in anti-dandruff shampoos and is provided by P&G. It is considered as the world’s no. 1 anti dandruff shampoo.It comes in different categories like: • Classic clean • Dry scalp • Ocean lift • Smooth and silky • Refreshing menthol • Intensive treatment • Active support • Clinical strength • Restoring shine
  • 11. COMPETITORS REVIEW CLEAR: Clear stands for confidence to provide a healthy, deeply nourished scalp which has a natural resistance against dandruff and is the foundation for strong and beautiful hair, so that you feel attractive, confident and ready to boldly engage the world! • Clear Soft and Shiny • Clear Hairfall Defense • Clear Clean & Itch Control
  • 12. COMPETITORS REVIEW SUNSILK: Sunsilk is a hair care brand, primarily aimed at women". Sunsilk shampoos, conditioners and other hair care products are sold in 80 countries worldwide.these are the segments of sunsilk • Think & long • Soft & smooth • Black shine • Hair fall • Clean & fresh • Anti-dandruff
  • 13. COMPETITORS REVIEW DOVE: • Dove brand’s heritage is based on moisturisation - proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. • Dove Dryness Care Shampoo • Clean & fresh • Smooth and silky • Long & strong
  • 14. SWOT ANALYSIS STRENGTHS: • The company has advanced technology and skilled professionals • ALLENORA shampoo is a highly quality product in terms of hair protection. • The target market is middle class. • Network of distribution is wide. • Availability of product in different sizes WEAKNESS: • Competitor has strong promotional activities. • Customers are offered better alternatives by the competition. • The position of another brands. • Poor promotion of free samples • Poor advertisement • Lack of brand awareness
  • 15. OPPORTUNITIES: • Population expanding at a rapid rate. • Consumers are becoming more quality conscious • Anti-damage ,anti- dandruffand and conditioner are another area where ALLENORA company earn huge profits • High rates of imported shampoos • Heavy investment in the research of shampoos THREATS: • economic factors • rapidly increase in price of raw material • Possibilities of new market entries. • High rate of competition
  • 16. Marketing environment • The marketing environment is a marketing terms and refers to factors and forces that affect a firm’s ability to build and maintain successful relation ship with customers .
  • 17. Components of marketing environment  Micro environment  Macro environment
  • 18. Micro environment • The marketing-environment affects the organization directly. It refers to the environment that mostly closely linked to the firm . • This environment is also not under the full control of business.
  • 21. Company In designing marketing plan the company must take other group into their account the company have to keep good relationship with R&D with top management, with finance department.
  • 23. Customers Our product will be valuable for customers because we develop this product according to their need and want it has all better quality of material which has other shampoo. But we compare this product to other’s its price is quite lower than other shampoo. We have to create strong relationship with the customer through giving the best quality and different features. We targeted consumer markets who buy shampoo for personal consumption.
  • 25. Suppliers Our shampoo Aleenora is not very expensive but if we want to manufacture our quality image so its depend on our suppliers performance . We treating our suppliers like a partner to supply our product in all area which is critical to company’s start-up success
  • 27. Public • Public is any group that has potential to effect organization’s ability to achieve goal. • Financial public: we have to maintain credibility or strong relationship with financial institutions because in this way we can get funds and loans this will help in the production or promotion of ALLENORA.
  • 28. Types of Publics • There are two types of publics • Media • Internal
  • 29. Media Publics we will have to maintain good relationship with media public because media is a source that can spread positive or negative views about product and create bad or good brand image in the mind of consumer.
  • 30. Internal publics We are providing all facility to our employees to earn more productivity we giving them better salaries to other’s shampoo company and giving reward to appreciate their ability in this way they will do work hard and in this way we will get large productivity
  • 31. Macro environment • The conditions that exist in the economy as a whole, rather than in a particular sector or region. In general, the macro environment will include trends in gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy. The macro environment is closely linked to the general business cycle, as opposed to the performance of an individual business sector.
  • 34. Technological Technology can affect this shampoo through online purchasing in internet which is new trend in market so people can buy our shampoo online through our websites and also by Facebook just poke in our page that which type of Alenora do you want? And we will send our product into your home according to your demand.
  • 36. Natural Natural environment can affected because of Unavailability of water, chemicals for e.g. sodium chloride that is used to thicken the mixture, glycerin that works as a preservative and other ingrediance which prevent fungal and bacterial spoilage and oil. If we didn’t get this thing from natural we cant produce shampoo with different features and best quality. If we recycles the raw material we can save the natural reserves.
  • 38. Economical • Consumers are taking interest on our product and increasing there purchasing power and spending patterns • We launch new product in shampoo industry which is focusing more on low budget shampoo in the market.
  • 40. Demographical • Demographical environment can also affect. Increase in population large amount of population can purchase this shampoo. Wide distribution network in cities areas of PAKISTAN ,all PAKISTAN can purchase this shampoo where they want in PAKISTAN.
  • 42. DEMOGRAPHIC SEGMENTATION • The largest segment for ths entire industry is women .This product is both for women and men but mainly this product is designed for women because women want to look preety. • we segmented this product in income level also ALLENORA shampoo targeted those customers who have low income.
  • 43. BENEFIT SEGMENTATION we targeted those customers who find the benefits while purchasing any shampoo.market segmentation is basically based on consumer preference for a specific product attribute or characteristic.first this product is 7 in 1 this product has low price and make strong hairs.because Some customers are interested in two or three benefits, not just a single one.
  • 44. GEOGRAPHIC SEGMENTATION • In this we offer this product in just PAKISTAN and in small and big cities of pakistan
  • 45. PSYCHOGRAPHIC SEGMENTATION • psychograpic segmentation is also called lifestyle in this we targeted those peoples who prefer bestest shmapoo for their hairs in low price who are now very concious about their hairs. • This shampoo is also 2 minute oil remove shampoo in busy life style people haven’t time for anything there is no need to use shampoo for 2 times even if consumer’s hair is oily.in this we targeted those consumer those have busy life style.
  • 46. • In which segment we got the better response of consumer and in which segment we can earn more and in which segment we can satisfying the customer basic needs and wants. We selected damage and dandruff. • Black shine hairs • Skiny hairs • Long & silky hairs • Oily hairs • Straightening and smoothing hair. • Damage and dandruff • Soft baby hair • Colour care hair • Natural shine hair
  • 47. PRODUCT: This product is good because we are providing 1 solution of measure 6 problems and 1 is conditioner means this is 7 in1.it is 2 minutes oil remove shampoo wtih long lasting fragrance with these qualities at a low price. PRICE: This product is affordable jus 55 pkr of 100 ml, ,200 ml about 120, 400 ml about 240and 5 ml about 3 rupees in this we targeted middle class people.
  • 48. PLACE the production plant of this shampoo is held in karachi we will put this product at the right place that will be available at right time in supermarkets,cash n carries, and also in stores because consumers can buy at any time when they want PROMOTION: We will use celebrities in product promotion ,free sampling,bill boards and sign boards of ALLENORA SHAMPOO.and also advertisement in television at prime time for the public beacuse these things will give awareness about the product.
  • 49. MARKET DIFFERNTIATION AND POSITIONING: ( COMPETITIVE ADVANTAGE) DIFFERENTIATION: This product is less than all leading brands and this product is 7 in 1 there is no one any product that have damage free+anti-dandruff+conditioner.this problem is common in pakitan everyone have dandruff in hairs and almost everyone hair is damaged beacuse of using straightner dryer.and this shampoo is 2 minute shampoo for removing oil and this is high affordable shampoo.this shammpoo giving long lasting hair fragrance.
  • 50. POSITIONING: The desire of the customer is basically thay want their hairs strong means damage free and free from dandruff we create position in the mind of customer that this is the product they want this is the whole product for them.Allenora shampoo will satisfy their needsALLENORA shampoo at a affordable price a mild shampoo which reparis hair damage and give fragrance and shine with conditioner to their hairs.
  • 51. IDENTIFY THE COMPETITIVE ADVANTAGE • Black shine hairs • Skiny hairs • Long & silky hairs • Oily hairs • Straightening and smoothing hair. • Anti-Damage and dandruff+conditioner • Soft baby hair • Colour care hair • Natural shine hair • Think & long • Soft & smooth • Black shine • Clean & fresh
  • 52. CHOOSING THE RIGHT ADVANTAGE • We offering the good advantage then others anti dandruff and anti-damage of hair is a basically problem of everyone dry hair,hair fall,rough hair,hair fall,nourishing splits end,conditioner,2 minutes oil remover with long lasting hair fragrance. it is a good advantage that we are offering no one giving these advantages in one product or shampoo.
  • 53. SELECT AN OVERALL POSITIONING STRATEGY • For those customer that we targeted this is the whole product or this is the product that you want we are saying this is 7 in 1 no one giving this types of features or advantages in one product with best quality and with low price.
  • 55. POSITIONING STATEMENT • ALLENORA is for hair concious people providing anti-dandruff,anti damage and conditioner.
  • 56. control Zapotol Company send their groups for survey that this product satisfying their needs or not? Consumer’s are aware from this product or not? What consumer’s expectation from this product? what is consumer’s desired? If sales decreases in any city or area what is the reason is there packaging issues? or any complain about product. Company will oversees that how much sales in current month & also need to consider about expenses,& will be aware about new techonology & know about new competitors from this we can controlling all these things.
  • 57. ACTION PLANAction programme is basically considered with the resources and activities of other department including buying,finance and so on. •In june we will launch about 120000 shampoos bottles and 100000 sachet packet. all over in th pakistan and will give awareness about the product to the people. •In july we will start an integrated print ,internet,tv and radio compaign targeting womens and consumers.the compaign will show haw many benefits and qualities of ALLENORA shampoo.This compaign motivates and convience to the people. •In august the multimedia advertising compaign continues in whcih we will add consumer sales promotions for example contest in which consumer share their views,how they feel with allenora through videos we will also ditribute new point of purchase displays to support our retailers
  • 58. ACTION PLAN •In september we will offer prizes to the retailer organization and salesperson that sells the most allenora shampoo. •In october we will run new advertising compaign.In tv and radio ads the celebrities will tell them about the product that how thay feel with allenora with 7 solution in 1 shampoo. •In november we will survey overall pakistan that the consumer are satisfy with allenora shampoo,Is allenora shampoo satisfying their needs and wants what are more expectations towards shampoo.
  • 59. BUDGET • We are selling ALLENORA shampoo is about 55 PKR 100ml,200 ml about 120, 400 ml about 240and 5ml about 3 rupees less than all leading brand shampoo • our project is about 22500000 crore • Total cost production is with 130000 units is about 15400000 • our selling price is about 16900000 • profit margin is about 1500000 • In first year we will distribute 120000 bottles,40000 of 100ml,200 of 40000,and 400 ml about 40000 and 100000 sachet packet. • public warehouse we hier is about 600000,insurance will be 1500000,distribution cost will be 2000000,advertisement and promotion cost 900000 in sampling or different schemes 60000