1. Evaluation P2
Rebecca Paterson

2. How does your media product represent a particular
social group?
The social group I have represented belong to B, C1, C2, social grades. The social group of 19-25 year old
of both genders this is represented through my colour scheme, turquoise, red, black and white because
my questionnaire suggested that this would be most appealing to my audience because my target
audience associated these colours with this genre of music. I used simple fonts throughout my magazine
to ensure that it was quite simple and easy to read, and that it was attractive and consistent all the way
through because I found that magazines which were consistent in colour scheme and font were most
successful an professional looking.
The images I used I tried to reflect my social group in. for example the way model is dressed in a leather
jacket and in a “rock chick style" mirrored the way that the people who would buy this magazine would
dress because it was associated with this genre. Aswelll as this on my front cover, double page spread
and contents page the same model is depicted holding a guitar which is also associated with this genre so
my target audience would be interested by this, this is also a representation of my social group as the
audience is likely to pay or listen to this instrument and would be attracted by this. On my context page
there is a picture of Kasabian as they are a well known band of my music genre my target audience would
also be attracted to this as they are iconic of this music genre and represented the kind of music my social
group would be listening to

3. What kind of media institution might distribute your media product
and why?
When I started researching magazine Bauer media is also a very successful
distributers I found IPC media who published publishing company and are a worldwide
NME and Uncut which are rockindie media institution that would distribute my
magazines, and which I have taken some code magazine as the produce similar genre of
and conventions from to make my magazine music magazine such as Kerrang, Q and MOJO
successful, and therefore IPC media would be which I have used a lot in inspiration from so it
suitable to distribute my magazine. would be successful in sales. Aswelll as this
Aswelll as having 2 other similar genres of the produce 230 magazine to the mass
magazine, adding my magazine to their market, as well as online, TV and radio
production would beneficial to my magazine stations.
as they already sell successful magazine in my They offer a wider range of ways to publicise
music genre. They also publish for a wide my product Aswelll as more experience in
audience of men and women, and this also production and advertisement of my product
may be beneficial as it would allow my as they have successfully produced other
magazine to be attracted to by a wider magazines in my genre, because of the ideal
audience as their other magazine ranging from targeted audience that would be provided and
lifestyle to sport would help boost sales in they substantial experience I would chose
advertisement. Bauer media as my publisher and distributor
IPC distribute their brand to a range of for my product over IPC Media which would
supermarkets which broadens the audience also be suitable but offer less experience and
for my magazine and make it available to more prospects for my product.

4. Who would be the audience for your media product?
The target audience for my product is 19-25 year old mostly male but a small percentage of
females, who are interested in Rock/indie music going to gigs , instruments etc… I made a reader
profile like many other magazines for my product, sowing images of the sort of product and
things my intended audience would be attracted by in my magazine because they represent my
social group like playing the guitar and social network sights and browsing the internet on the
latest technology, and having an Xbox. My target audience occupation on average would be
college, full time student, university or part time work.
When speaking to my Target audience they said that they
enjoyed playing instruments like guitars to create their own
music and that they were influenced by other indie/rock
artists in music and fashion and often spend money going
to gigs and on band merchandise.
READER PROFILE AS my target audience are students or
LIFESTYLE:
minimum wage part time or full time workers
Owns an IPOD or MP3: 85% the magazine comes out monthly with a
Owns a IPHONE or smart
phone: 80%
price tally cheap subscription advertised on my
Attends gigs regularly: 50%
Has a Facebook account: 97%
READERSHIP £1.50 /// magazine (See slide 7) and without the
Male: 75%
Owns a games console: 95%
Female: 25%
£2.50 /// subscription costs £3.50 this was the most
Our readers say that they
download music rather than
Average age: 19
popular price on the questionnaire results.
buy cd’s
Average amount of money
Readership: 20,000
Student: 80%
£3.50 /////
spent on music annually: £150 Work part time: 14%
Work full time: 6% £4.50 ///

5. How did you attract your audience?
• I created my magazine using code and conventions used in popular and similar genre
magazines to ensure hat my magazine would attract my intended audience as I knew
that the magazines I were following were successful and popular. I also created a
questionnaire that allowed me to gain an insight of what kind of techniques I could use
to attract the audience and give them opportunity to give their opinion of what they
would like to see in a magazine. my questionnaire came back and the most popular
selling point on a magazine was the image, and a free give away. Selling tally
points
From my results I there fore used an attractive midshot of my
model who is dressed like my target audience so that male 19-25 images ///// 5
year old would be attracted to the image and used a sticker type Free gifts ///// 5
technique to lure them in with a free give away as well as into the
articles // 2
banner at the top of the front cover. These were all conventions of
other magazine which attracted their audiences so this would be colour // 2
affective in attracting our intended audience as well as using the
questionnaire to get the audiences view.
Aswelll as this I gained from my result what type of articles would attract my intended audience
to my product I found that they wanted gossip stories, latest information in gigs and tours and
also well known artist stories that would help them get more of an insight to the Rock/indie
music scene

6. What have you learnt about technologies from the process of constructing this
product?
I used Photoshop elements 9 to create most of my product, I had some basic
knowledge by during the making of my product I learn how to effectively create
an attractive and professional magazine front cover, double page spread and
contents page.
I learnt how to effectively manipulate photographs, layer text and images together, and
how to resize the images without losing detail that could have not been achieved on
publisher or word. I also learnt how to effectively create effects on images and text to make
it stand out or add a drop –shadow.
I also learnt how to use sights effectively such
as blogger which keeps a digital record of all
my media coursework and how to use sights
such as slide share to upload my power points
to blogger and how to use zoomerang to help
me with my research each technology has
allowed me to successfully develop and
research my product aand make my product
more effective.

7. Looking back at your preliminary task, what
do you feel you have learnt in the
progression from it to the full product?
I named my preliminary task magazine Wickhem wonders and used the
colour scheme of Turquiose, and Black. I have learnt that consiteancy in
the cololur scheme makes it look more proffesional by keeping a
running theme thriugh the magzine.
I also learny that publiksher didn’t not allow you to make changes to
your images as effectivly as PSE did .
Aswell as colours the layout of you magazine like text and images is
important as it can make a magzine front cover look attractive and grab
the audience attention or not. The images are important as they attract
the audience. I used a long shot and a midshot which I later learned is a
code and convention of
Indie/rock music magazines. Aswelll as the quality of the image which I
later learned was important when using PSE.
On my preliminary taske I used 2 smaller images instead of using one
large image, and text on the front cover I think that tis isnt as effective
has having a limited amount of text and one large image on the front
cover as it isnt as attention grabbing but on other siilar types of school.
Magazines I found that this is how it is set out but it would not looke
effective on my music magazine.

8. Contents Page LOGO
I used the same colour scheme that I used on on preliminary front
coveri though that this wasn’t ffectivent suit the genre that I was
Images that
Page numbers and
relate to stories representaing. Although it would looked on my music magazine as it
information on stories. with page
numbers
would associate with the genre was producing.
I used the layout of a similar college magazine, and would have the
articles heading and page number down the right and the images that
go with some of the stories down the left . Also I would have the logo
to act as a masthead as I followed code and conventions of mother
Date and issue
college magazine.
number
Aswelll as this I used the same text as on the front cover to keep the
Exclusive Stories theme running to make it look professional. Also I found that language
would be important ion different styles of magazine, as this was a
college magazine written by students it would not have the same style
as a music Edie/Rock genre magazines because they are targeting
different types of people.
I tried to keep the layout smile as it would hold a lot of information
and needed to be clear and easy to read.
Looking back across my preliminary task I fund that I should use a
better software to create my magazine as Publisher was no suitable
for creating a well produced effective magazine, as well as this I found
that the images hold be of high quality so it can be easily manipulated
on software such as PSE, so that your magazine looks more successful
as well as looking at code and convention of similar genre magazines
to make sure that my magazine would be as effective and successful
as popular and that would fit in to the magazine market already

9. My Progression
I made a draft of my layout of the music magazine, I then made a
mock up on publisher which didn’t allow me to manipulate my image
or edit and add effects to my text. I then created the same magazine
on PSE manipulating image and chg. the layout and text fonts. I then
decreed to use a different image to make it oak more effective and
attractive to the audience as the image I was originally using was dark
and not appealing to the intended audience. I then experimented with
different texts and layouts and design features, to most represent my
intended audience and create an attractive effective magazine that
follows other codes and conventions of other successful, Indie/rock
Genre music magazine. I also did this for my double age spread and
contents page which you can see on my blog.

10. I think that my product is successful. However I think that my magazine front cover
could have more text on it as it has a lot of free space, as well as this I think that some
of the text could have been more interesting as I think that it doesn’t follow the genre
of my music magazine like Kerrang.
As well as this I think my contents page could have more images on it as it is quite
plain, and have a more interesting Background colour as it isn't as bold as it could be.
I think my double page looks professional and is effective, but the text for the masthead
does not follow the Indie/rock genre. To make it look more attractive.

11. I asked my intended audience to look at my magazine and fine any improvements that
would make my magazine more successful in appealing to an audience.
On my front cover I changed the layout, and the text so that it would look more
appealing to the audience,. I moved the banner at the top to the bottom and changed
the type of sticker effect . I also changed the size of the title of my magazine so it was
bold and then changed the font type and size of the main article so that it was the
effective in grabbing the readers attention.
On my contents page I also changed the layout of this as well to make it more simpler
and less crowded. I made the band index longer, the contents banner larger and
changed the font to make it more affective I made the subscription bar and the
editors letter bigger so it looked more professional and so that the page was simple
and easy to read.
On my double page spread I changed the size of the quote , the colour and the font so
that it was easier to read on top of the images. I added a small banner with the artists
name on so that it was easy to make out the name of the artist. I then changed the
layout of the article, changing the colour of the boxes and the font type of the title.
Also making the sub-heading easier to read by re-wording it.
I made these changes so that the intended audience would be more attracted to my
magazine. so that it would be successful in accordance to the successfulness of this
magazine.