the combination of

1. How effective is the combination of your main product and ancillary tasks? By Rebecca Wilson

4. The Products Front The front panel is the most eye-catching with the artist being the largest image draped in a white floral prop. The burlesque style image fulfils the convention of voyeurism, a theory of Andrew Goodwin’s, not featured in the music video. The serious black background links in with the other products and the tone we wanted to get across to audiences. The title ‘Pearl’ is in a girly, formal font and looks ‘pretty’ matching the artist’s image. We didn’t want to bore audiences with monochrome colours throughout so used pinks, blues and greens to enhance the digipack. The inside left panel exudes inspiration to any fan reading the ‘thank you note’ from Heidi. It personally addresses the audience for keeping the faith and buying her music and supporting her through the years. This image of a humble, modest, thankful woman is admirable. We chose font that looked hand written and included two kisses to sign off the letter, as well as an artist profile wearing a respectable blazer. Inside left