The document discusses branding and how a brand is defined. It provides a quote from Scott White that states a brand is the sum of all the good, bad, ugly, and off-strategy aspects of a company expressed through various mediums and interpreted subjectively. The document then covers topics about maintaining a brand, the questions to consider about brand, results and planning, and discusses co-branding strategies.
Workflow: The next big thing for business software guys isn't automating more-and-more behaviors of their customers. It's going to be meeting the desires of people to be appropriately, commercially, efficiently, measureably social and community-centric in a business context.
School of Architecture School of Art Divinity School School of Drama School of Engineering & Applied Science School of Forestry & Environmental Studies Law School School of Management School of Medicine School of Music School of Nursing School of Public Health Institute of Sacred Music