Don't be a dummie, get on LinkedIn! It's a powerful tool connecting job seekers with employers. Make your profile focused, dynamic, and concise. Learn strategies for ensuring that you're found. After all, 60 million others in the US have joined.

1. For
Dummies Don’t Join
rebeccalpage@yahoo.com
Rebecca Page

2. #1 site for employers
80% recruit on the Web
90% use LinkedIn
> 60 million US users
Replacing job boards

3. Improve visibility
Online address book
Visual picture
Conversation ice breaker
Reconnect

4. LinkedIn Lingo
Snapshot Profile
= =
Name, Title Personal
Industry Page
Recommen-
Homepage
dations
=
=
Dashboard
Testimonials

5. Beyond Your Profile
Connections Groups
= =
Business Unique to
Contacts LinkedIn

6. Showcase You
Online Brand
Identity Awareness
• •
• Skills • Personality
• Expertise • Polished
• •

8. All profile additions and edits
will be pinged to your connections
Found under Your Name (top right),
Settings, Privacy Controls,
Activity Broadcasts

9. Address: 1,000 (Viewable only to 1st degree connections if populated).
Company Name: 100
IM (Instant message): 25 (Viewable only to 1st degree connections if
populated).
Interests: 1,000
Invite message text: 300
LinkedIn Status Update: 700 (note Twitter is 140)
Phone number: 25 (Viewable only to 1st degree connections if populated).
Position Description: 200 min/2,000 max
Position Title: 100
Professional Headline: 120
Skills:Up to skills w/61 characters each
Specialties: 500
Summary: 2,000
Website Anchor Text: 30
Website URL: 256

10. Step 1 to 100% Profile
Industry
Photo
Headline
A Must!

11. Headline is Your Tagline
Weak Impactful !
85% Win
Proposal Rate –
Aerospace
Manager
and
Defense

13. P
R
O
F
I
L
E

14. Employers read first
Your elevator pitch
Persuasive, concise
Qualify, quantify value
Write, edit in Word

15. Think branding
#1 client is YOU
Demonstrate knowledge
Less corp speak, buzzwords
Keywords = exposure

16. Brand
is …

17. Your chosen words express your personality
Passion
Authentic
shows For
Voice
Career

18. I Tell Other CPAs the Tax Secrets
> > raywelsh@gmail.com < <
TAX STRATEGIES / HIGH NET WORTH /
ETHICAL COURAGE
The difference between me and other CPAs? A
thorough understanding of complicated tax laws
supported by a vast array of specializations.
Experienced in tax preparation with the Big 4,
regional firms and smaller independents, I’ve saved
tax liabilities for L- and C-Corps, partnerships, and
individuals from the average taxpayer to the Top 2%.

19. While analyzing the prior year returns for a publicly-
traded corporation, I discovered someone else’s
error and received a $100,000 refund. These tax
savings continued in years forward. My clients highly
value their maximized deductions and credits.
Plus by providing personalized, one-on-one service, I
became the most requested tax advisor for one firm.
Analyzing and interpreting annual IRC changes is my
specialty, preparing the annual reference guide and
advising 20 other tax preparers.
Tax Savings = Returning Clients!

20. Mergers / Acquisitions
Marketing / Social Media
TSC / SAP/ CI Poly
Team Development

21. Chronological Experience
Template Accuracy
• •
• Resume • Avoid
• Don’t import discrepancies
• •

22. Impact on Your Companies
Powerful, result-focused statements
Oversaw accounting processes
Streamlined accounting
processes for $25M company,
resulting in 12% savings
year 1 and 20% year 2

23. Education
Contact – E-mail / Phone
Twitter, Website, Blog

24. Skills Organizations
Certifications Publications
Awards Languages

25. Customize Your URL
www.linkedin.com/in/johnwallman/46/855/12
www.linkedin.com/in/JohnWallman
www.linkedin.com/in/RebeccaLPage
Found under Edit Profile,
Edit Public Profile URL

26. Recommendations Validate
Supervisors
Colleagues Customers
Clients
Found under Profile,
Recommendations

27. Draft & e-mail comments
Focus on specific skills / traits
Connections copy & paste
Review before live
Recommend others!

28. BOX.net manages
online documents
Collaborate with
connections
Found under Edit Profile,
Applications, Add an Application

29. Advertise to connections, employers and
recruiters that you’re job hunting
Career
Opportunities Job Inquiries
Consulting Reference
Offers Requests
New Ventures
Under Edit Profile,
very last section

30. Profile Content
◦ Make my public profile visible to no one
◦ Make my public profile visible to everyone
Basics Name, industry, location, number of recommendations
Picture
Headline
Summary
Specialties
Current Positions
Show details
Past Positions
Show details
Education
Volunteer Experiences & Causes
Organizations
Additional Information
Groups Under Your Name (top right),
Interested In...
Settings, Helpful Links,
Edit Your Public Profile

32. D
A
S
H
B
O
A
R
D

33. Trustful business relationships
Company co-workers
College classmates
E-mail address book

34. Facebook
Friends
No mothers, nieces, high school exes
unless relevant

35. Personalize Your Invites
I’d like to add you to my network.
Your prediction on cattle
futures was insightful. We’re
struggling with how to advise
www.linkedin.com/in/RebeccaLPage
clients on long-term prices. Can
we discuss this further?

37. Profession
Industry
Geography
Join Discussions!

38. Actual organizations
Exclusive to LinkedIn
Open Closed
Automatic Approval
To All Criteria
Don’t be wounded if you’re rejected
Under Search, Groups,
type Keywords
View others’ groups

39. G
R
O
U
P
S

40. rebeccalpage@yahoo.com
Rebecca Page