Slides from January's Meetup: http://www.meetup.com/PHXContentStrategy/

1. Yes. Hello.
We’re PHX Content Strategy
Anna Hrach, RIESTER
Rebekah Cancino, Forty
Sarah Krznarich, ethology
Libbie Miller, Sitewire

2. What You’re Up
Against

3. Everybody is fighting for attention
Photo credit: Getty Images

4. “is year, the average
consumer will see or hear
1 million marketing
messages - that's almost
3,000 per day.”
-

5. But, wait! ere’s
good news.

6. Information is the value you provide
Photo credit: Getty Images

7. Where To Start?

8. Start with why
What does the business need to accomplish?

9. Take a look inside
Who are you writing for? What do they need?

10. Get alignment
business Reader
goals goals
gold

11. Right for the reader
FEELING
LEARNING Psychological state,
Cognitive assumptions, stress level, desires,
learning ability, wants, needs
education emotional
cognitive physical
DOING
Environmental, physical,
disabilities, preferences,
sensory stimuli
“Personal-Behavioral Context: e New User Persona.” © Daniel Eizans, 2010

13. © Ahava Leibtag, All Rights Reserved

14. Content
Marketing
Content
Strategy

15. Who
What
Why
Where
How

17. You’ve got
questions? We’ve
got answers.
@annabananahrach @rebekahcancino
@krznarich @winedayatatime