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Nakd 6262013
- 2. FORWARD LOOKING STATEMENTS Except for historical information contained herein, this presentation contains forward looking statements including but not limited to comments regarding Naked Brand Group Inc.’s (“Naked”) plans to (i) expand its sales to Nordstrom to 60 stores; (ii) have other retailers, like Bloomingdales, Barney’s and Neiman Marcus carry its products; (iii) have its products at 300 retail locations in North America; (iv) expand into other marketplaces by engaging an Asian and European distributor or licensing its products; and (v) develop and launch new products like a women’s line. a swimwear and sock collection, a fragrance and bedding collection. These forward‐looking statements involve risks, uncertainties and assumptions and are based on management’s current expectations. Actual results and the timing of events could differ materially from those anticipated in the forward‐looking statements as a result of risks and uncertainties, which include, without limitation: general economic conditions and the current economic uncertainty in the global markets; current and continuing fashion trends; continued success of Naked’s brand image and reputation; unexpected increases in the price of raw materials or their reduced availability; Naked’s ability to sustain its past growth or manage its future growth and the increased complexity of its business; Naked’s ability to retain its Chief Executive Officer or other key management personnel; continued protection of Naked’s trademark and other proprietary intellectual property rights, legal, regulatory, political and economic risks; the highly competitive market for innerwear; Naked’s inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system or other unanticipated problems; Naked’s failure to obtain the financing it requires to grow its business; Naked’s inability to expand its sales; and other risk factors detailed in the Company’s Current Report on Form 10‐Q filed with the Securities and Exchange Commission on December 17, 2012 and available at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward‐looking statements contained herein and are cautioned not to place undue reliance on such forward‐looking statements, which are qualified in their entirety by these cautionary statements. 2
- 3. TIMELINE JAN –APR 2009 Developed initial Seamless Italian Microfiber line SEPT 2009 Appeared on the CBC’s Dragon’s Den 1.3 million viewers JUN 2012 Colored line launched at Kitson in L.A. OCT 2010 Product launched at Holt Renfrew 3 locations AUG 2011 Naked® closes 2nd tranche of investment $135,000 OCT 2011 Italian Micromodal Collection: underwear & undershirts launched NOV 2011 Naked in 97 retail stores JAN 2012 Search By Headlines.com RTO MAY 2012 Nordstrom order 39 stores + Nordstrom.com AUG 1 2012 Search By Headlines.com acquires Naked Boxer Brief Clothing Inc. JULY 30 2012 $650,000 PP @ $0.25 AUG 31 2012 Name change to Naked Brand Group, Inc. & symbol change to NAKD 2010 2011 2012 JUN 2010 $217,000 raised DEC 2011 Launches at Kitson, LA’s trendiest fashion store 3
- 4. TIMELINE CONT’D $1,440,000 USD Invested to Date SEPT – OCT 2012 Redesigned website, innovative new packaging and promotional materials SEP 19 2012 GQ & Nordstrom Men’s pop‐up shop OCT 2012 8 style pima cotton collection OCT 9 2012 Daymond John of Shark Tank signs on OCT 29 Christian Wicks from English Laundry joins advisory board NOV 13 Deliver to Nordstrom launched in 39 stores + auto‐ replenish program DEC 2012 Introduced line of luxury loungewear DEC 3 2012 Roozt.com certification DEC 3 2012 Naked carried in 157 stores across North America 2013 2012 4
- 6. WHAT MAKES NAKED SO SPECIAL? • Premium fabrics including: – Italian soft to the touch microfiber that seamlessly forms to your body – Soft‐to‐the‐touch pima cotton – Luxury MicroModals® • Impeccably tailored fit • Environmental certifications for all fabrics • Premium packaging Seamless flatlock stitching Sophisticated Branding Impeccable Fit Design naturally enhances male architecture It makes you feel like you’re wearing nothing at all 6
- 8. WHY INNERWEAR? $70 Billion Industry Strong Growth Potential in Developing Countries Global innerwear industry is worth over $70 billion – men’s and women’s briefs account for around 33% Increased income levels, trends towards Western fashion, a larger young population and rising standards of living have helped increase demand 8 It’s the first garment you put on, the last one you take off and it’s the closest thing to your skin
- 9. THE NAKED® COLLECTION Microfiber Trunk $38 MicroModal Lounge Pant $90 "The Naked brand has done well at Kitson. It's a great name for underwear, the quality is excellent, and the underwear business for men is blossoming." - Fraser Ross Owner of Kitson as seen in California Apparel News Ribbed Tank Top $38 Microfiber Brief $36 MicroModal Boxer Brief $46 MicroModal Long Sleeve $72 Cotton Deep‐V $48 Cotton Trunk $36 9
- 10. CURRENT DISTRIBUTION National distribution in 6 Canadian locations National distribution through Nordstrom – 39 locations Currently located in 157 luxury retail locations throughout North America including: 10
- 11. EXPOSED ‐ CAMPAIGN ALIGNS CELEBRITIES WITH BRAND Exposed offers celebrities the opportunity to showcase their off‐screen personalities while modelling some of Naked’s key pieces • Each profile includes photo shoot, video interview and testimonial • First celebrity profile featuring Dallas’ Josh Henderson launches in June • Second profile featuring Pretty Little Liars’ Tyler Blackburn is already complete and launches in August JOSH HENDERSON T H E D A L L A S S TA R G E T S N A K E D 11
- 12. “ TO B E N A K E D M E A N S TO B E C O M F O R TA B L E [ … ] I T ’ S A B O U T [ … ] B E I N G N AT U R A L A N D B E I N G YO U R S E L F.” J O S H H E N D E R S O N 12
- 13. WOMEN’S LINE – $63+ BILLION INDUSTRY Designed as a unisex brand, Naked plans to release a complete women’s collection with 36 SKU’s • Launching Valentines Day 2014 • Same amazing fabric and impeccable design • Variety of styles and colors – Bottoms – Tops – Nightwear – Bras COMING SOON EVERYTHING YOU LOVED ABOUT NAKED NOW FOR WOMEN 13
- 15. STRATEGIC PARTNERSHIPS • Shark Branding ‐ Daymond John of ABC’s Shark Tank and his marketing firm are providing marketing and branding expertise as well as licensing strategies and opportunities as Naked expands its brand throughout the United States into fragrances and premium bedding • E.F.G. – leads all public relations activities for the company which has lead to features by WWD, GQ , Esquire and The View • Global Undergarments Inc. – Will focus on sales and expansion strategy through all levels of distribution (launched Bjorn Borg and Frank Daddy into North America) 15
- 16. SPECIALITY PACKAGING & EVENTS Custom Valentine’s Day sleeves were created at Nordstrom Naked continually differentiates itself with unique holiday themed packaging 16 A pop‐up shop event was held at the Bay
- 17. MANAGEMENT TEAM Joel Primus, CEO & Founder, Chairman – As the visionary and founder of the company, Joel’s responsible for product design and business development, and he handles all public and customer engagement. His strengths lie in his ability to develop trending products supported by compelling stories with social and ecological alignments. Alex McAulay, CFO & VP Operations, Secretary – A Chartered Accountant with 5 years of experience at MNP LLP, Alex is responsible for executing on the overall vision for the company. His operational and financial expertise, coupled with his creative flair, round out his executive management skills. Brian Johnson, Sales Manager – Has over 10 years experience in global distribution, brand launches and management of high‐profile national accounts. His recently launched Bjorn Borg in the US, opening 50 doors in the first year. He has managed over 100 high‐profile national accounts including Nordstrom, Urban Outfitters, Simons and American Rag. Tammey George, Director of Communications – With over 20 years of experience in marketing, branding and investor relations, Tammey is responsible for corporate communications. Past clients include, Lions Gate Entertainment, Clearly Canadian Beverage Corporation, Golf BC, Northern Energy & Mines and Creston Moly Corp. 17
- 18. DIRECTORS & ADVISORS Daymond John, Advisor – Is the mastermind behind FUBU clothing where he defined urban apparel and grew the company into a $6 billion global enterprise. Today, he is best known as a Shark on ABC’s Shark Tank. He created Shark to assist companies with developing and implementing innovative strategies to connect with their consumers more effectively through association with some of the world’s most influential celebrities, musicians and personalities. For Naked, his firm provides consulting services including assistance with brand management, celebrity alignment, strategic retail placement, manufacturing strategy, strategic and creative development of licensed products and financing assistance. Christian Wicks, Advisory Board/Senior Sales Advisor – With over 15 years of experience developing apparel and accessories, Christian is responsible for driving sales for the company. He is the past‐president of PRVCY Apparel and Accessories Division and Defiance USA. At Defiance, Mr. Wicks was instrumental in overseeing production and development of English Laundry, Fender Clothing, John Lennon Collection, Jimi Hendrix Collection and The Scott Weiland Collection lines. Jared Nixon, Advisory Board – Partner of Shark Branding. Shark Branding provides consulting services to Naked, including assistance with brand management, celebrity alignment, strategic retail placement, manufacturing strategy, strategic and creative development of licensed products and financing assistance. Dr. Alibhi, Advisory Board – As an esteemed physician, cosmetic surgeon and successful entrepreneur, Dr. Alibhai will offer important insight to the Company as it looks to develop men’s and women’s skincare products and fragrances. Dr. Alibhai is experienced in product development having launched a popular dermal/skincare line at his cosmetic and laser clinic.
- 19. LULULEMON ‐ COMPARABLE 19 • Founded in 1998 • Opened first store in 2000 in Vancouver, BC • Went public on July 27, 2007 on the TSX at $25.00 • Net revenue has increased from $40.7M in fiscal 2004 to over $1B in fiscal 2011 (58% compound annual growth rate) • Has grown to over 155 corporate‐owned stores in the North America (47 Canada, 108 US) ‐ Currently trades at approx. CDN $68.00 • $9.81 Billion Market Cap as of Feb 2013
- 20. BJORN BORG ‐ COMPARABLE • STCKHOLM (BORG) ‐ $4.65 CDN* • Primary brand is fashion underwear • Sold in 30 countries on 4 continents • Primarily sold through external retailers • 2011 sales of $82 Million USD* * Using .15 as the conversion rate 20
- 21. WORLDWIDE EXPANSION INTO VERTICAL MARKETS LICENSING • Current relationships will allow a direct path to licensing products i.e. Shark Branding • Licensing verticals aggressively and efficiently ramps‐up sales and overall brand recognition • Naked plans to licence only strategic verticals that relate to and support the central brand 21 VERTICALS Women’s Innerwear Socks Swimwear Bedding Perfume Yoga Clothes Size of World‐ wide Market $63.0 B $2.0 B $13.2 B $6.6 B $21.8 B $15 B Roll Out Feb. 2014
- 23. SHARE STRUCTURE As at May 16th, 2013 OTCQB NAKD Issued and Out at Merger 27,000,000 Issued Post Closure 4,829,000 Issued & Out at Jan 22, 2013 31,829,000 Outstanding Warrants and Options 4,273,946 Convertible Debt 375,000 Fully Diluted 36,102,946 23