1. Pensions Engagement and Communication
Social Media

2. Social Media enabling communication and
engagement on pensions.
Agenda
How should we be using social media?
Contact us
Technology enabling communication and engagement
IDEA Strategy
Social Media Growth and Stats
6
5
4
3
2
1
How on-line communities build and can be used for Pensions
Engagement
Companies using new technologies

3. Technology enabling communication
and engagement
1
Social Media

4. Social Media Growth and Stats2
Years
1
13
38

5. Social Media Growth and Stats2
199
0
199
4
1995 200
0
2001 200
3
200
4
2005 2006 2009

6. Stage 1 - 2004 Stage 2 - 2005 Stage 3 - 2006
Harvard Only High School Networks Everyone
Stage 4 - 2010
400+ million users
The Growth of Facebook2

7. 3
Social Media and Pensions

8. Putting the personal touch into Corporate Pensions
• A website for colleagues to help identify, address
and manage their financial needs.
• Education and guidance
• Combined view of finances
• Access to advice
• Access to broader range of savings products
4
mymoneyworks

9. Pull not push
• Understanding financial needs and aspiration
before products
• ‘Made for me, made by me’
• All in one place
4
Effective Engagement

10. Overview CategoriesMembers
4
Global Compensation Team Space
CSC C3 : Connect.Communicate.Collaborate

11. Social Media: Multiple Applications in Business
4
Multiple Applications in Business

12. Twitter: Business Applications
12
4
Twitter Applications in Business

13. So how should we be using social
media?
5
• Engaging with members
• Establish a consensus: bring together corporates, trustees and
adivsers
• Engaging with Government

14. Contacts6
Henry Tapper
1
I seem to get more enthusiastic
about pensions as I get older!
I work for First Actuarial as
Director responsible for
Business Development.
Jenny Davidson
1
I work for CSC as Head of
Compensation & Benefits
(EMEA)
Robert Gardner
1
I am passionate about
Pensions and Social Media.
I work for Redington as Co-
Chief Executive and Lead
Investment Consultant