Quark Earns Leadership Position in Frost & Sullivan Dynamic Publishing Market Report: According to the report findings, Quark is one of the only vendors in the dynamic publishing space to offer an end-to-end solution, including structured authoring, design and a complete platform for the management and delivery of content.

1. Analysis of the Global Dynamic Publishing Solutions Market
Proliferation of Digital Assets and Demand for Content Repurposing
Fuels Double-digit Market Growth
NC9B–70
August 2013See www.frost.com for details of the full report.
Report Summary

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Research Team
Lead Analyst
Strategic Review Committee Leader
and Contributing Analyst
Research Director
Sashankh Kale
Industry Analyst
Digital Media
(+91) 44-66814230
sashankhk@frost.com
Avni Rambhia
Industry Manager
Digital Media
(1) 765 418 9229
Avni.rambhia@frost.com
Mukul Krishna
Research Director
Digital Media
(1) 210 247 3850
Mukul.krishna@frost.com

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Executive Summary

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• Dynamic publishing solutions streamline publishing workflows, enhance content quality, and reduce
marketing cycle time for enterprises and creative publishers across industries. During the last 3 years, the
market has achieved an increase in deployments as the heightening awareness of dynamic publishing
solutions leads to greater focus on process and execution.
• As a result, a variety of solutions are available to meet the ever-expanding customer requirements. This
study broadly divides the dynamic publishing solutions market in 2 segments: page layout and design
solutions and XML authoring tools and publishing platforms.
• The rise in multiple new form-factor devices, with operating systems ranging from closed propriety
systems to Android-based, Apple, and Microsoft Windows, creates a need for streamlined publishing to a
variety of output media.
• Frost & Sullivan anticipates that device markets, including mobile handsets, tablets, and e-Readers, will
achieve double-digit growth through 2015 and beyond.
• Estimates indicate that more than 700 million smartphones and around 120 million tablets were shipped
in 2012. This trend will have a direct and positive bearing on the dynamic publishing solutions market.
• When paired with shifting end-user content consumption trends, dynamic publishing solutions will
become increasingly valuable to content creators looking to address the largest audience possible.
Dynamic publishing solutions play an integral role in the growth of enterprise content management
(ECM).
• At a macro level, the content development space continues to evolve, and the need remains the same:
delivering the desired content in the most impactful format to the right people. Clients continue to realize
the importance of making their information more accessible and actionable and, in the process, are
evincing significant interest in these solutions. Source: Frost & Sullivan
Executive Summary

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Compound
Annual
Growth Rate
22.9%
(CAGR, 2012–2017)
Market
Concentration
76.4%
(% of market share by revenue
held by top 3 companies)
Market Stage
Growth
Market
Revenue
$878.4 M
(2012)
Average Price
Per Unit
$140,000
Market Size for
Last Year of
Study Period
$2.46 B
(2017)
Base Year
Market Growth
Rate
18.2%
Customer
Price
Sensitivity
7
(scale:1 [Low] to 10 [High])
Degree of
Technical
Change
7
(scale:1 [Low] to 10 [High])
Total Dynamic Publishing Solutions Market: Global, 2012
Stable IncreasingDecreasing
(2012)
Executive Summary—Market Engineering Measurements
Market Overview
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan

6. 6NC9B-70
Replacement
Rate
2–3
Years
(average period of solution
upgrade)
Average
Product
Development
Time
1
Year
Number of
Companies that
Exited*
2
(2012)
Number of
Companies that
Entered*
0
(2012)
Number of
Competitors
More than
40
(active market competitors
In 2012)
Competitor Overview Total Addressable Market
Industry Advancement
Marketing
Spend as a
Percent of
Revenue
20.0%
Average R&D
Spend as a
Percent of
Revenue
20.0%
*Companies with revenue of more than $1.0 M.
Executive Summary—Market Engineering Measurements
(continued)
Stable IncreasingDecreasing
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan

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2
Channel explosion and a heightened emphasis
on a bigger Internet and social presence will
play a role in dynamic publishing solutions,
evolving in terms of feature sets and value.
Clients continue to demand greater
functionalities at lower prices; therefore, vendors
are challenged to grow profitability while also
growing market share.
3
4
To offset the decline in revenue from traditional
print medium, publishers must focus on powerful
digital publication, providing opportunities for
dynamic publication vendors to profit.
5
Dynamic publishing will play an important role in
driving companies to adopt a single unified
information platform, thus benefiting the entire
array of information management solutions.
1
Increasing demand for multi-format content
repurposing will continue to contribute
significantly to market growth.
Executive Summary—CEO’s Perspective
Source: Frost & Sullivan

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Market Overview

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• This research service is part of Frost & Sullivan’s digital media coverage. Frost & Sullivan analyzes
the digital media value chain for the enterprise and for the media and entertainment industries and
studies the breadth of technologies that enable both ecosystems.
• These technologies span digital content creation and acquisition at one end of the value chain and
continue through to the management, repurposing, delivery, analytics, and engagement of that
content at the other end.
• This research service focuses on the dynamic publishing solutions market. Dynamic publishing is
defined as the value chain of software solutions that enables the creation, repurposing, publication,
and delivery of rich content, which can include text, graphics, and video across a variety of media.
• The complete dynamic publishing solutions ecosystem includes software that enables XML
authoring, content management, and multi-channel publishing.
• Existing technological infrastructure as well as potential use scenarios will dictate if point solutions
or end-to-end publishing solutions are a better fit for a customer’s requirements. Therefore,
countless dynamic publishing footprints exist, and no 2 enterprise deployments are identical.
• This study discusses in detail how evolving content publishing requirements, exponentially growing
data and content management needs, and enterprise preferences toward a dynamic, integrated,
organization-wide experience are translating into new business opportunities for this market.
Market Overview
Source: Frost & Sullivan

10. 10NC9B-70
• The availability of point solutions, end-to-end publishing platforms, and authoring tools offers
customers the ability to flexibly customize solutions to meet their unique use requirements and
publish to desired media channels. Pricing of solutions varies based on features and functionalities;
therefore, solutions are accessible to small- and mid-size customers as well as enterprise-level
customers.
• For example, TransPerfect Translations International, Inc. and SDL plc. approach the market with a
variety of translation and end-to-end publishing solutions. Adobe Systems Incorporated and Quark
Software Inc. offer high-impact digital publishing solutions, InDesign and QuarkXPress,
respectively, as well as a wide range of multi-channel publishing tools and technologies. PTC Inc.’s
Arbortext and EMC Corporation’s Documentum offer dynamic publishing tools that cater to
technical publication of structured content and have maintained deeply rooted user communities,
with heavy traction in manufacturing and business verticals.
• Frost & Sullivan recognizes leading factors that contribute to purchase, including solution
scalability, integration capabilities, media output capabilities as well as ease of use. Solutions that
address these key factors will achieve the heaviest adoption throughout the forecast period.
• Shifting content consumption trends and the increasing demand for digitized content for a variety of
media channels continue to support dynamic publishing solution vendors. This is further amplified
by the growing acceptance of XML and Darwin information typing architecture (DITA) as well as
increasing customer interest in single-sourced content and multi-channel publishing. This trend
echoes throughout industry verticals as media publishers and enterprise publishers embrace the
concept of dynamic publishing, realizing its relevance to reach audiences more effectively and
personally.
Market Overview (continued)
Source: Frost & Sullivan

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Life Sciences
10.0%
Financial Services
14.0%
High Tech
14.0%
Manufacturing
13.0%
Retail
11.0%
Government
10.0%
Publishing
18.0%
Others*
10.0%
Key Takeaway: While publishing remains the strongest segment, adoption in other segments
continues to grow.
*Others include aerospace and defense, automotive, chemicals, materials, food and hospitality.
Market Overview—Segmentation by End–user Verticals
Percent of Revenue Breakdown by End–user Verticals
Total Dynamic Publishing Solutions Market: Global, 2012
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan

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Key Takeaway: While North America and Europe are ahead in the adoption curve, the rate of
growth is expected to be higher in APAC and Latin America.
Total Dynamic Publishing Solutions Market: Market Life Cycle Stage by Geographical Region,
Global, 2012
Western Europe
North AmericaDeveloped APAC
Africa
MaturityDevelopment Growth
Developing APAC
Latin America
Decline
Time
MarketValue
Central and Eastern Europe
Middle East
Market Overview—Regional Market Life Cycle Analysis
Source: Frost & Sullivan

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External Challenges: Drivers and Restraints—Total
Dynamic Publishing Solutions Market

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Total Dynamic Publishing Solutions Market: Key Market Drivers and Restraints, Global, 2013–2017
Impact: H High M Medium L Low
MarketDrivers
1–2 Years 3–4 Years 5th Year
Proliferation of digital and rich assets drives enterprise utility of
dynamic publishing solutions
H H H
Repurposing content for multiple media, platforms, and
regions drives adoption of dynamic publishing solutions
H H H
Evolving customer comprehension of dynamic publishing
solutions spurs market growth
H H M
Channel partnerships with allied technologies help vendors gain
greater market visibility
H H M
Government regulatory compliance mandates drive enterprises
to seek dynamic publishing solutions
M M H
Adoption of CMS and digital asset management (DAM)
technologies provides growth opportunities for the dynamic
publishing solutions market
M M L
Drivers and Restraints
Note: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan

15. 15NC9B-70
Total Dynamic Publishing Market: Key Market Drivers and Restraints, Global, 2013–2017
1–2 Years 3–4 Years 5th Year
MarketRestraints
Customers still lack processes required for the successful
deployment of dynamic publishing solutions
H H M
High cost of implementations reduces organizational willingness
to deploy a dynamic publishing solution
M M L
Economic downturn diverts revenue and resources from the
dynamic publishing solutions market
M M L
Long sales cycles and deployment times of dynamic
publishing solutions hinder market growth
M M L
Drivers and Restraints (continued)
Impact: H High M Medium L Low
Note: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan

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Product Analysis—Total Dynamic Publishing
Solutions Market

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Only Adobe and Quark were analyzed as together they control around 70% of the dynamic publishing
solutions market.
Adobe
• InDesign remains the leading tool for page layout, providing professionals with the stylistic
capabilities needed to create high-impact content for use across print, the Internet, and mobile
environments.
• Impressive integration with other products in the Adobe Creative Suite family provides
synergistic benefits to the traditional page layout environment, including exportation of Adobe
Flash for interactive animations or page navigation, improved imaging via Illustrator, and
advanced website design with Adobe Dreamweaver.
• InDesign can be purchased as a stand alone or bundled with the CS Design Standard, Design
Premium, or Master Collection.
• Adobe InDesign Server is a scalable solution for enterprises with multiple users across
geographies. Useful for large organizations that require integration with CMS and partner
dynamic publishing solution vendors, InDesign Server provides build-out capabilities that are
difficult to achieve with traditional desktop installations.
• Adobe’s broad partner network provides flexibility and easy integration with partner vendors that
provide authoring and publishing tools as well as CMS.
Product Analysis—Page Layout and Design Solutions
Segment
Source: Frost & Sullivan

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Quark
• Quark provides a full lineup of software tools and solutions that aid in the complex end-to-end
dynamic publishing workflows of modern enterprises.
• The company’s organizational strategy emphasizes multi-channel publishing, and many products
can be used in conjunction with QuarkXPress to achieve end-to-end automation.
• QuarkXPress Server provides a highly scalable and flexible environment for customers to build
publishing ecosystems on the enterprise level.
• QuarkXPress can be used collaboratively throughout an enterprise and can be used in
conjunction with Quark’s workflow tools to improve the design process and enhance the content
creation experience.
Product Analysis—Page Layout and Design Solutions
Segment
Source: Frost & Sullivan

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• This segment comprises nearly 40 competitive vendors. Of these, only a few vendors provide a
comprehensive publishing platform, while most provide select functional workflow elements such as
XML authoring tools, XML repositories and the publishing server, within the overall dynamic
publishing workflow. A head-to-head comparison across all vendors for this market segment is not
meaningful because of the functionality range of these vendors.
• Publishing platforms are end to end solutions that are capable of automating large quantities of
information for creation content, ranging from bills to highly tailored documents. Many platforms
support third party plug-ins, allowing components from third party vendors to serve as extensions to
the core platform.
o Publishing platforms are provided by key vendors including EMC Document Sciences, PTC,
Quark, and SDL. Elkera also offers some elements of a publishing platform, although their
solution is not as extensive as the larger vendors.
• XML authoring tools allow authors to switch from text to underlying XML, with some mimicking a
traditional word processing environment. Additionally, these tools provide validation functionality,
allowing authors to compare XML documents against their original document type definition (DTD).
o All publishing platforms include authoring tools. Numerous smaller vendors such as Altova;
Aptara; Ephox Corporation; DITA Exchange ApS; JustSystems Corporation; Syncro Soft (makers
of <oxYgen/> XML editor); and Pixware (makers of XMLmind) also compete in this niche.
Product Analysis—XML Authoring Tools and Publishing
Platforms Segment
Source: Frost & Sullivan

20. 20NC9B-70
• XML repositories are specialized content management systems (CMSs) which enable organizations
to ingest as well as leverage XML content. These flexible repositories integrate with XML
authoring/translation and publishing platforms, serving as the backbone for XML workflows; they
also typically provide storage and deep indexing that can be queried and leveraged for the creation
of documents across a variety of output media.
o In addition to vendors of publishing platforms (EMC Document Sciences, PTC, Quark and SDL),
other vendors providing XML repositories include IXIASOFT Technologies Inc., MarkLogic
Corporation, Neocore Inc., Vasont Systems, and Pixware (makers of XMLmind).
o In addition to specialized XML repositories, DAM as well as CMS vendors will typically support
XML APIs.
• Renderers are used to drive efficiency in the assembly of content for a variety of channels including
the Internet, print, mobile, and tablet devices. This component, also referred to as a publishing
server, provide the final puzzle piece of converting a content template into the final layout.
o Some rendering capability is included within all dynamic publishing platforms on the market
today. Additionally, rendering functionality is provided by vendors such as Antenna House,
Easypress Technologies, RenderX and Elkera, as well as the DITA Open Toolkit..
Product Analysis—XML Authoring Tools and Publishing
Platforms Segment (continued)
Source: Frost & Sullivan

21. 21NC9B-70
Market Share and Competitive Analysis—Total
Dynamic Publishing Solutions Market

22. 22NC9B-70
Adobe
38.4%
Quark
32.0%
EMC
6.0%
PTC
5.9%
Others*
17.7%
Key Takeaway: Adobe and Quark remain the market leaders, but the rest of the market is highly
fragmented.
*Others include SDL, MarkLogic, Vasont, Aptara, and Altova.
Competitive Analysis—Market Share
Percent of Revenue
Total Dynamic Publishing Solutions Market: Global, 2012
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan

23. 23NC9B-70
• The dynamic publishing solutions market consists of more than 40 vendors that offer page layout and
design solutions as well as XML authoring tools and publishing platforms. Dynamic publishing
solution vendors sell solutions directly to customers across NALA, EMEA, and APAC and through
channel partnerships with VARs.
• Although most vendors are headquartered in NALA, there are a significant number with central
offices in EMEA and APAC. Solution sales by vendors headquartered outside the NALA market favor
regional markets; however, many of these vendors still have a significant sales presence in NALA.
Conversely, venders headquartered in NALA rely on local and international direct sales, partnerships
with VARs, and channel partners.
• The competitive landscape has changed over the last 2 years as vendors in this market acquired
other emerging dynamic publishing solutions vendors as well as companies with complementary
solutions. For example, in 2012, Quark acquired Mobile IQ, a company specializing in developing
cloud–based tools for mobile apps, and in 2013, SDL plc. took over bemoko, a vendor that offers
mobile-based web solutions for improving the end-user experience across mobile devices.
• Key competitive factors that play a role in the purchase decision for dynamic publishing solutions
include integration capabilities, scalability, cost, and deployment cycle. Additionally, enterprise buying
decisions are determined on the basis of solution scalability, pricing, and ease of use.
• Integration with existing technological infrastructure is essential as many enterprises currently have
an existing content management technology in place. To this end, the trend of consolidation and
acquisitions with an eye toward broadening product portfolios enables vendors to better serve
existing and emerging market needs.
Competitive Structure Analysis
Source: Frost & Sullivan

24. 24NC9B-70
Key Takeaway: 2012 had solid growth for many vendors, and even though Adobe continues to
surpass its competitors, Quark is quickly catching up.
Total Dynamic Publishing Solutions Market: Competitive Landscape, Global, 2012
Adobe
AltovaAptara
SDL
EasyPress
Antenna House
NeoCore xmsPixware
JustSolutionsElkera
IXIASOFT
Quark
PTC
EMC
Vasont
Syncro Soft
MarkLogic
ProductLineandCompetitiveStrategy
fortheDynamicPublishingSolutions
Market
Market Penetration
Competitive Landscape
Source: Frost & Sullivan

25. 25NC9B-70
Challenger
• Quark’s approach to dynamic publishing solutions stems from its deeply rooted page layout and
design solutions expertise. However, achieving the evolution of static to dynamic publishing
solutions, Quark made a power play by introducing new products year after year to expand its
portfolio.
• Workflow software tools such as Quark Publishing Platform can be used in conjunction with point
solutions such as Quark XML Author, App Studio, QuarkXPress and Adobe InDesign as well as a
variety of third party CMSs and rendering engines, allowing customers to generate high-impact
content for a variety of media channels.
• Quark benefitted from acquiring Mobile IQ to strengthen its publishing solutions for mobile delivery.
Quark scores high on geographic penetration through direct presence and continued strengthening
of the distribution network and customer base expansion.
• In 2012, Quark’s market share was 32%, which was an increase of approximately 2% over 2011.
Contenders
• Two vendors, EMC and PTC, are currently recognized as contenders in this market.
• EMC Documentum and Document Sciences, a strong standing industry solution, has long aided
companies with technical publication and content management needs.
• PTC’s Arbortext suite of products is particularly effective as a publication platform for multi-lingual
product documentation and educational applications.
Market Challenger and Contenders
Source: Frost & Sullivan

26. 26NC9B-70
Frost & Sullivan’s competitive landscape map shows the present position of companies within a market,
taking into consideration metrics such as market penetration, strength of the product line, customer
base, product expansion strategies, mergers and acquisitions, ventures into newer geographies, and
growth strategy.
The position on the x-axis represents market strength, while the position on the y-axis indicates product
line and competitive strategy success. The size of each company’s orb is reflective of its market size.
Following are the factors that were considered:
• Product line: Companies with products tailored toward the needs of this market.
• Customer base: Companies that have a current sizeable customer base or those that are
acquiring new customers at a rapid rate across a wide range of verticals.
• Merger and acquisition activities: Mergers and acquisition activities that occurred in the base
year.
• Product expansion: Companies that are constantly launching new products or upgrades for
existing products. Certain solutions are directed at particular verticals and end users with specific
budgets.
• Geographical reach. Vendors in this market are constantly seeking to expand their global
presence.
• Momentum in the base year: Notwithstanding the global economic climate, certain companies
have succeeded in performing better than the overall market.
Competitive Factors and Assessment
Source: Frost & Sullivan

27. 27NC9B-70
2
Rising maturity in the APAC and EMEA regions will fuel market growth, and
nascent verticals such as healthcare, retail, and government will grow
faster than established verticals such as publishing, finance, and
manufacturing.
1
As number of formats, devices, and operating systems multiply, vendors
will need to customize their solutions to a higher degree, while keeping the
costs from escalating.
3
Dynamic publishing solutions will be used largely for content marketing as
companies seek to further strengthen their Internet presence.
The Last Word—Predictions
Source: Frost & Sullivan

28. 28NC9B-70
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Legal Disclaimer

29. 29NC9B-70
Appendix

30. 30NC9B-70
One of Frost & Sullivan’s core deliverables
is its Market Engineering studies. They
are based on our proprietary Market
Engineering Methodology. This approach,
developed across the 50 years of
experience assessing global markets,
applies engineering rigor to the often
nebulous art of market forecasting and
interpretation.
A detailed description of the methodology
can be found here.
Market Engineering Methodology
Source: Frost & Sullivan

31. 31NC9B-70
MEASUREMENT NAME MEASUREMENT TREND
Market Stage Growth —
Market Revenue (2012) $878.4 M ▲
Average Price per Unit (2012) $140,000 ▲
Market Size for Last Year of Study Period (2017) $2.46 B ▲
Base Year Market Growth Rate (2012) 18.2% —
Compound Annual Growth Rate (CAGR, 2012–2017) 22.9% —
Customer Price Sensitivity 7 ●
Degree of Technical Change (scale of 1 to 10, Low to High) 7 ●
Degree of Technical Change (scale of 1 to 10, Low to High) 9 ●
Market Concentration (% of base year market controlled by top three competitors) 76.4% ▲
Total Dynamic Publishing Solutions Market: Market Engineering Measurements, Global, 2012
TREND
Decreasing Stable Increasing
▼ ● ▲
Market Engineering Measurements
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
Market Overview

32. 32NC9B-70
Replacement Rate (average period of unit replacement) 2–3 Years ●
MEASUREMENT NAME MEASUREMENT TREND
Number of Competitors (active market competitors in 2012) 40+ ▲
Number of Companies that Exited* (2012) 2 ▲
Number of Companies that Entered* (2012) 0 ▲
TREND1
Decreasing Stable Increasing
▼ ● ▲
Competitor Overview
Total Addressable Market
*Companies with more than $1.0 M revenue.
Average product development time 1 Year ▼
Average R&D Spend as a Percent of Revenue 20% ▲
Marketing Spend as a Percent of Revenue 20% ▲
Industry Advancement
Market Engineering Measurements (continued)
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan

33. 33NC9B-70
Published Research studies from the Frost & Sullivan Digital Media Research Service:
• NC00 Global Enterprise Content Management Market (2013)
• N9AE Global Marketing Process Optimization Solutions Market (2012)
• N939 World Marketing Automation Software Market (2011)
Upcoming research studies from the Frost & Sullivan Digital Media Research Service:
• Marketing Process Optimization Solutions (August 2013)
• Marketing Automation Solutions (November 2013)
Related Research Services
Source: Frost & Sullivan

34. 34NC9B-70
APAC Asia-Pacific
ASP Average Selling Price
CMS Content Management Systems
CPU Central Processing Unit
CRM Content Relationship Management
DAM Digital Asset Management
DITA Darwin Information Typing Architecture
DTD Document Type Definition
ECM Enterprise Content Management
EMEA Europe, the Middle East, and Africa
FDA Food and Drug Administration
HL7 Health Level Seven
MPOS Marketing Process Optimization Solutions
NALA North America and Latin America
ROI Return on Investment
SaaS Software as a Service
SPL Structured Product Labeling
VAR Value-added Reseller
Table of Acronyms Used
Source: Frost & Sullivan

35. 35NC9B-70
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