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5 Friday Facts
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REFLET COMMUNICATION
> APAC travelers rely on social media to make travel choices
According to a recent study, travellers in Asia Pacific rely heavily on social media platforms to make travel decisions. In a study that surveyed 4,600 people across
13 countries, 42% cited Facebook whilst 51% cited online travel forums as points of influence to help them make travel choices. A larger 57% cited internet reviews
including travel blogs. In China (71%) and India (59%), travel reviews including blogs had a greater impact on the initial decision of the vacation destination itself.
> Penetration of weibo vs social networking sites in Chinese cites
Recently revealed Nielsen statistics draw a comparison between the weibo platforms and social networking platforms in China to investigate their penetration
amongst the different tiers of Chinese cities. It is already a well known fact that weibo platforms are the most popular of all social media in China. Even in fourth
tier cities, weibo platforms have a 100% penetration of its interent users while social networking sites have an estimated 60% penetration. Looks like Weibo is King
in China.
> Social gaming more popular among women
A recent study reveals that social games are more popular among women in Asia Pacific than it is with the men. The survey was polled via Facebook social games
across Singapore, Malaysia, the Phillippines and Australia. In each of these markets, on average 60% of the survey respondents were women.
> Facebook aims for luxury brands
Facebook commissioned Sparkler to survey affluent Facebook users in the UK, France and Germany to find out the social media attitudes and behaviours of its
wealthy users. The 1,991 respondents who were surveyed are the top 20% earners in their own industries with 80% of them identifying themselves as main or equal
share breadwinners. Some great nuggets of insights can be gathered from this study. Only15% of the affluent users were considered to be “unsocial”, i.e. those
who have signed up for an account but are still skeptical about its value. 35% of the remaining are categorised as “Facebook observers”, they are the older
segments on Facebook whose connections are mainly family and close friends. 62% of the Facebook observers say they access brand pages as their top
information source to purchase goods and services.
>Social media becomes gift guide for holiday season
A survey conducted in the US by ConsumerSearch shows that during holiday season people looked to social media for reviews for gift ideas. It was interesting to
note that only 7% of the respondents followed their favourite brands and checked out what’s popular as a gift idea, whereas 41% used social media for reviews.
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