iA on creativity, information and innovation

Information,
Creativity,
Innovation.
(In Theory and Practice)

WHO WE ARE
Two teams, one agency. Swiss organization, Japanese sensitivity. We specialize
in digital publishing and cross media design.
Project Management
Design

WHAT WE DO
We architect and design information.

NUMBERS
iA was founded 2005 in Tokyo. With a team of eight people we create designs
that generate over 3.5 Billion page views per year.

Web Design
Paper Redesign Pitch

Information
from Latin “informatio” (outline, concept, idea)
or “informare” (to shape, form, train, instruct, educate)

Information
Information is form.

Information
Information is form that shapes what
is in your mind.

Form=Idea=Seeing
The old Greek word for “form” is
“idea” (“eidós”).

Form=Idea=Seeing
“Eidós”(idea) comes from
“idein” (which means: to see).
...from Indogerman *wid-es-ya-, suffixed form of base *weid- "to see" (related: vision), which again is the same
root as German “wissen” (to know) and English “wisdom”. The subconsciousness of Indogerman languages is one
big crazy pyramid. (The first time the word idea was used in the sense of “result of thinking” was around 1640).

Ideas want to be seen.
(Otherwise they’re just fantasies)

The Greeks weren’t kidding...

Information=Form=Idea
Seeing the form: getting the idea
Evolve the form: develop the idea
Clear form: clear idea
Clear idea: clear form

Innovation
from Latin innovare "to renew or change," from in- "into" + novus "new".

What is new?
“What has been will be again, what
has been done will be done again;
there is nothing new under the sun.”
Ecclesiastes 1:9

Plato
“We do not learn; and what we call
learning is only a process of
recollection.”

Does technology prove that there is innovation?
There are cars, computers, penicillin
and heart surgery. And we have
landed on the moon. There is new
stuff under the sun.

James Watt didn’t invented the steam engine.

Newcomen didn’t invent the steam engine.

And Aeolipile...? I don’t know...

...and Jobs didn’t
invent tablets!

Yes, of course, there are
cycles, yes, there is
repetition, but you cannot
deny that forms evolve.

Nothing new under the sun?
DNA evolves. When information
evolves, forms evolve.

Nothing new under the sun?
There were dinosaurs, there were
mammoths, there is evolution.

So can we innovate?
Learning is becoming more informed.
Innovation is (always just) the next
step in the evolution of forms.
There is nothing completely new. And
there is nothing completely old.

Creativity
from Latin “creare” (to build, to create)

1. Gathering Information
“The secret to creativity is knowing
how to hide your sources.”
Albert Einstein

“Everything you can imagine is real.”
2. Vision
Pablo Picasso

“Experience is the name everyone
gives to their mistakes.”
3. Experience
Oscar Wilde

Information Design and
Interaction Design

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dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita
kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur
sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata
sanctus est Lorem ipsum dolor sit amet.
sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata
sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et
justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Ist das die letzte
Lokale Abspeicherung
ist ein Alptraum.
In welcher Version hab
ich schon wieder über
das lorem ipsum
geschrieben?
Soll ich das jetztWie krieg ich
Soll ich mir das per
Email senden?
...oder in die
Dropbox legen?
Zeilenabstand?
Schrigrösse?
Schriart?
Einzug?
Zeilenbreite?
Orientierung: Scrollbar
funktioniert nur bedingt
Warum noch immer
Fuktionler Fokus auf
Formatierung, nicht aufs
Schreiben.

Archive
Dra
Idea
Editing
Yesterday

Idea
Editing
Dra
Archive
Today

Initial Vision:
We need new hardware!

Ok, back to the drawing board!

Archive
Dra
Idea
Editing
Tomorrow

Mozilla Labs
“Difficult switch.”

Scott Thomas:
“Black bars don’t work.”

Liz Danzico:
“How do I edit document names?”

That was the original name...
And it even had the dot.
(October 2009). I had just
completely forgotten about it.

Plato
“Didn’t I tell you?”

And this is how it came out...

2. Creativity is the power to shape
(it needs imagination)

3. Innovation is evolved form.

There is no innovation
without passion.

iA on creativity, information and innovation

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