This years agenda for the Advatera Digital Leadership Forum which takes place on 22nd of May in Vienna. Let the other’s real-life experiences of digital projects energize and inspire you. Learn from projects and digital transformations in large and mid-sized organizations.

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Agenda 22 May 2014
Advatera - Digital Leadership Forum - Vienna
Let the other’s real-life experiences of digital projects energize and inspire you. Learn from projects
and digital transformations in large and mid-sized organizations.
Sign up now…
09:00 – 09:30 MORNING COFFEE & REGISTRATION & MORNING GET-TOGETHER
09:30 – 09:45 CONFERENCE OPENING – Volker Grünauer
“Future of digital” - opening thoughts & vision of a digital future
09:45 – 10:30
Keynote - Sophie Dennis
Working in Harmony.
Sophie will explain what music teaches us about the relationship
between design and structured content, and how it’s only by
working together that we can create delightful, meaningful digital experiences
for our users.
10:30 – 11:00 ROOM A
Kim Daenen, Brussels
Airlines
Case Study: Social
Media Strategy -
Leveraging social media for brand
awareness, customer service and
crisis communication. Future real-
world challenges for your social media
strategy.
ROOM B
Case Study: A new way to
meaningful mobile communication
Little-known ways to enhance your
mobile content. Get inspirations for
your mobile marketing, a strategy for
the right content for mobile and
insights about the expected further
mobile uptake.
11:00 – 11:30 Pause
11:30 – 12:00 ROOM A
Herbert Schöberl, A1
Case Study: Customer
Journey Management &
Lead Management
How to develop a customer journey for
your organization and how to
implement lead management on the
website. And Herbert will give insights
on how to move from CRM to social
CRM.
ROOM B
Anneliese Breitner
Expert talk: Social
leadership
Get rid of digital
transformation barriers: Thinking
about and positioning yourself for a
digital shift. Anneliese will discuss
facts about how social influences our
organizations. Learn what digital
leaders need to know about being
social and how to implement the
necessary change management in your
organization.
12:00 – 13:00 Lunch & Learn
Use the time for informal discussions around your current digital challenges.
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13:00 – 13:15 Opening thoughts “Real leaders share”
13:15 – 14:00
Keynote Florian Resinger, BMW
Brand Management in a Digital World
 Building up a global brand in digital
 How digital influences our products
Launching new products is our daily business, but what about
launching a new (sub)brand first? Building up a global presence in digital
channels and ambient awareness even before products are available on the
market? The launch of BMW i inspired us to look for answers to these questions.
This keynote provides insights into our digital route from building up a brand to
the world premiere of the first BMW i products.
14:00 – 14:30 ROOM A
Matthias Wieser,
Falkensteiner
Case Study: Digital
Marketing &
Relevance.
Matthias will present Falkensteiner’s
case study around CRM, lead
management, social and blogging.
RAUM B
Melanie Rüde, Nationale
Suisse
Case Study: Mobile
Marketing
Melanie will tell the story behind the
award winning «Cargo Game» that aims
to show how exiting insurance can be.
www.nationalesuisse.com/cargo-game
14:30 – 15:00 Break
15:00 – 15:45 Podium discussion
Leading the digital shift in organizations
We will discuss how to win-over and overcome resistance to digital shift within
organisations, winning over stakeholders, engaging your community and what’s
next after big data and cloud.
Panelists include speakers and conference participants.
15:45 – 16:15 ROOM A
Steven Rieck,
Karriere.at
User Experience
design for digital
leaders – Make UX a
habit
What digital leaders need to know
about UX, how to implement UX
thinking in your team as well as your
organization and why UX is still such
an important factor in success.
RAUM B (deutsch)
Nana Siebert, Woman
Digital
Case Study: 1 year after
the website relaunch.
Challenges & learnings.
WOMAN.at: Wie man eine starke Print-
Frauenmarke ins Digitale überführt.
Welcher Content Frauen (und Männer)
wirklich interessiert. Welche Rolle
Social Media und Blogger Relations
dabei spielen – und warum
interessanter Content nicht immer
relevanter Content ist.
Plus: Wie Online-Redaktionen für
Unternehmen und Verlage heute
aufgestellt sein sollten.
16:15 – 17:00 Townhall session – What did we learn today? A fun session which summarizes
the learnings of today.
17:00 – 17:30 Get-together: Networking and Wine
Changesintheagendareserved.

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Digital Leadership Forum
The Digital Leadership Forum brings together practitioners in digital, marketing and communication
and draws on their real-world experiences to educate, inform, and inspire.
By hearing of other’s experiences in digital transformation you can avoid common pitfalls, learn from
their challenges, and use success stories as models for our own implementation strategies.
Job roles of participants include: Head of Online Communication & Web, Head of Online Marketing,
Leitung Digital, Marketing Manager, Head of Corporate Communications, Digital Project Manager,
Marketing Specialist, New Media Manager,…
Practicalities
The conference takes place at the Novomatic Forum, Friedrichstraße 7, 1010 Vienna (Google Maps).
The conference starts at 9am on the 22nd of May 2014. There is an informal get-together on the
evening of the 21st of May for those who are already in town.
© Anna Blau / Novomatic Forum
A cheap hotel about 2,5 km from the venue is Motel One at Westbahnhof (Link). Other hotels nearby
include The Ring Hotel Vienna (Link) and The Levante Parliament (Link). Good and cheap but about
3km from Novomatic Forum is Spieß & Spieß (Link – please mention Advatera to get a corporate
discount). Of course, there are many more hotels in Vienna.
www.advatera.com/dlf