1. WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
“Are You MAX Enough?”
Every RE/MAX Associate has answered yes to this question
40th Anniversary 40th Anniversary
LEGACY
LEGACY
at some point, even if it wasn’t posed in these exact words.
RE/MAX History RE/MAX History
After all, you don’t join RE/MAX unless you have a certain
Business Model Business Model
something within you – a desire to shoot higher, a healthy
dose of confidence, and a willingness to do what it takes
to excel.
PRODUCTIVITY
PRODUCTIVITY
Five elements show up again and again in agents drawn to
The Winning Team
the RE/MAX model: GUTS, PASSION, DRIVE, LEADERSHIP Are You MAX Enough? The Winning Team
and HEART. Coupled with the competitive advantages
Agent Productivity Agent Productivity
offered by RE/MAX, these qualities fuel success in people
who are never satisfied with “ordinary” or “average.”
So “Are You MAX Enough?” Only you know for sure.
If you’re considering a career with RE/MAX,
Brand Influence Brand Influence
BRAND
BRAND
chances are good that you are. Advertising Programs Advertising Programs
Commercial Commercial
Luxury Luxury
Education Education
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SUPPORT
Technology Technology
Live Events Live Events
Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
Giving Back Giving Back
WINNING
WINNING
Everybody Wins Everybody Wins
Each office is independently owned and operated.

2. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
WHY
Are You MAX Enough? Are You MAX Enough? Are You MAX Enough
MAX Enough Resources MAX Enough Resources MAX Enough Resources
What If? What If? What If?
40th Anniversary MAX Enough Resources 40th Anniversary
LEGACY
LEGACY
LEGACY
RE/MAX History RE/MAX History
Business Model Business Model
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
THE POWER OF RE/MAX THE POWER OF RE/MAX THE POWER OF RE/MAX
TECHNOLOGY LEADS/REFERRALS COMMUNITY CITIZENSHIP
The Winning Team The Winning Team
Agent Productivity Agent Productivity
Brand Influence Brand Influence
BRAND
BRAND
BRAND
Advertising Programs Advertising Programs
© 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120839 © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120843
The Power of RE/MAX The Power of RE/MAX The Power of RE/MAX
Commercial
technology leads/referrals Commercial
community citizenship
Luxury Luxury
THE
Education Education
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SUPPORT
THE POWER OF RE/MAX THE POWER OF RE/MAX THE POWER OF RE/MAX TRUTH
BRAND/ADVERTISING EDUCATION COMPENSATION DISPELLING THE
MYTHS ABOUT RE/MAX
Technology Technology
Live Events Live Events
Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
© 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120838 © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120840 © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120841
Giving Back of RE/MAX
The Power The Power of RE/MAX
Giving Back
The Power of RE/MAX Dispelling the Myths
brand/advertising education compensation the truth
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WINNING
Everybody Wins Everybody Wins
Each office is independently owned and operated.

3. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
WHY
Are You MAX Enough? Are You MAX Enough? Are You MAX Enough
MAX Enough Resources MAX Enough Resources MAX Enough Resources
What If? What If? What If?
What if?
40ththe preface to a question the founders of RE/MAX asked
It’s Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
40 years ago, when they transformed the real estate landscape
RE/MAX History RE/MAX History
Business Model this simple phrase opens up a world of
forever. Today, Business Model
possibilities for your business.
What if ... you were part of a network built on the concept that
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
“Everybody Wins” – including brokers, agents and families –
when real estate is treated as a full-time profession?
The Winning Team The Winning Team
Agent would that affect your career? Your family? Your life?
How Productivity Agent Productivity
As you browse these pages, consider how RE/MAX compares
to other real estate networks in philosophy, services, brand
awareness and productivity. And discover the power of asking
Brand Influence if?”
yourself “What Brand Influence
BRAND
BRAND
BRAND
Advertising Programs Advertising Programs
Commercial Commercial
Luxury Luxury
Education Education
SUPPORT
SUPPORT
SUPPORT
Technology Technology
Live Events Live Events
Staying Informed Staying Informed
BRAND
ADVERTISING
GLOBAL REFERRAL
LEADS
BEST AGENTS
EDUCATION
GIVING BACK
Tap In To
CMN | KOMEN
CITIZENSHIP
CITIZENSHIP
GIVING BACK
The power
of re/MaX
Giving Back Giving Back
OUTSTANDING AGENTS.
WINNING
WINNING
WINNING
OUTSTANDING RESULTS.
®
Everybody Wins Everybody
What If... PDF Presentation Wins Leading a RE/MAX Life
download
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4. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
40th Anniversary
LEGACY
40th Anniversary 40th Anniversary
LEGACY
LEGACY
RE/MAX History RE/MAX History RE/MAX History
Business Model Business Model Business Model
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
Tap into 40 years
The Winning Team
Agent Productivity
The Winning Team
Agent Productivity
of credibility and trust
Since its start in 1973, RE/MAX has built a 40-year legacy
of success.
Brand Influence Brand Influence
BRAND
BRAND
BRAND
Advertising Programs Advertising Programs
That’s 40 years of accomplishments and growth around the
Commercial years of stability and building a collective reputation
world – 40 Commercial
as industry leaders.
Luxury Luxury
It’s 40 years of Sales Associates with the drive to raise the bar,
shoot high, energize their careers, and create the lives they want
Education Education
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for themselves and their families.
Technology Technology
The 40th anniversary is just the beginning. You can help build the
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Staying of the next 40 years. Isn’t it time to make the leap?
legacy Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
WINNING
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Everybody Wins Everybody Wins
RE/MAX Celebrates 40 Years
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5. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
It began with a 40th Anniversary
LEGACY
40th Anniversary 40th Anniversary
LEGACY
LEGACY
revolutionary idea
RE/MAX History
Business Model
RE/MAX History
Business Model
RE/MAX History
Business Model
As a young Realtor in the 1970s, Dave Liniger was
frustrated by the restrictive state of the industry.
He envisioned a system in which top-producing PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
Sales Associates could excel without handing half
of their commissions to their brokers.
The Winning Team The Winning Team
Agent Productivity Agent Productivity
In 1973, Liniger and his future wife, Gail, launched
RE/MAX in Colorado. It was based on a maximum
commission structure that rewarded agents who
had great passion for their business.
Brand Influence Brand Influence
BRAND
BRAND
BRAND
Top agents flocked to RE/MAX. The industry was
Advertising Programs Advertising Programs
forever changed.
Commercial Commercial
Today, RE/MAX has nearly 90,000 agents and
Luxury Luxury
6,000 offices in over 85 countries. Dave and Gail
Liniger still lead the organization from RE/MAX
World Headquarters in Denver.
Education Education
SUPPORT
SUPPORT
SUPPORT
Technology Technology
Live Events Live Events Pictured: Dave and Gail Liniger
Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
WINNING
WINNING
WINNING
This is RE/MAX
Everybody Wins Everybody Wins
Each office is independently owned and operated.

6. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
Do you consider yourself
40th Anniversary
LEGACY
40th Anniversary 40th Anniversary
LEGACY
LEGACY
an entrepreneur?
RE/MAX History RE/MAX History RE/MAX History
Business Model Business Model Business Model
At its core, RE/MAX is a place for entrepreneurs. In business
for themselves by not by themselves, RE/MAX Sales Associates
enjoy an unequaled mix of great independence and never-ending
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
support.
The Winning Team maximum commission model, Sales Associates
With the RE/MAX The Winning Team
Agent Productivity of office expenses and are able to keep more
pay their fair share Agent Productivity
of their commissions. Also, each office has the independence
to develop its own package of benefits and services, making it
possible for you to run your business the way you see fit.
Brand Influence one, you’ll receive local, regional and national
Starting on day Brand Influence
BRAND
BRAND
BRAND
support, along with the benefits of competitive advantages
Advertising Programs Advertising Programs
unique to RE/MAX. From coaching to lead-generation systems to
Commercial Commercial
brand name awareness, you’ll find many amazing reasons to be
Luxury
glad you had the guts to make a change. Luxury
At the same time, you’ll realize exactly who’s in control of your
Education are.
career: You Education
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SUPPORT
Technology Technology
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Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
WINNING
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WINNING
Everybody Wins Everybody Wins Be Your Own Boss
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7. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
This is a good fit
40th Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
RE/MAX History RE/MAX History
Businessthose who want to win
for Model Business Model
RE/MAX isn’t for everyone. It’s the home of top producers,
along with solid agents and up-and-comers who have the
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
passion and drive to push themselves higher. The result of
that approach:
The Winning Team The Winning Team The Winning Team
Agent Productivity Agent Productivity Agent Productivity
Nobody in the world sells more real estate than RE/MAX.
Being on the winning team brings unparalleled competitive
advantages to Sales Associates, helping them close even
Brand sales.
more Influence Brand Influence
BRAND
BRAND
BRAND
Advertising Programs Advertising Programs
The truth is, if you like to hang out at the office waiting for
Commercialto ring, you’re better off somewhere else. But if
the phone Commercial
Luxury the industry’s most productive sales force sounds
joining Luxury
appealing, you’re probably MAX enough to do it.
Education Education
SUPPORT
SUPPORT
SUPPORT
Technology Technology
Live Events Live Events
Staying Informed RE/MAX is the #1 real estate network in the U.S. Nobody sells more real estate than RE/MAX. Here is how other
national franchises compare for 2011. To download the chart, visit RE/MAX Mainstreet and select the Public Relations
Staying Informed
page in the Marketing menu.
TOTAL U.S. TOTAL U.S. NUMBER OF NUMBER OF
TOTAL U.S. NUMBER OF
TRANSACTION NATIONAL OFFICES AGENTS
WEB VISITS2 COUNTRIES4
SIDES1 ADVERTISING3 WORLDWIDE4 WORLDWIDE4
751,088 49,521,504 33.9% 86 6,288 87,476
CITIZENSHIP
CITIZENSHIP
GIVING BACK
596,268 25,144,639 27.5% 51 3,100 84,800
372,682 32,723,558 7.9% 72 7,500 107,800
Giving Back 101,717 3,401,059 .6% 36 2,400
Giving Back
30,500
49,518 1,954,749 8.8% 45 600 12,000
33,884 1,423,253 2.3% 2 210 6,700
Not Provided 18,567,454 3.6% 2 710 74,942
Not Provided 5,567,215 12.7% 7 1,500 51,000
© 2012 RE/MAX, LLC. Each office independently owned and operated. Except as noted, based on data reported either to REAL Trends, Inc. a leading industry analyst, or to the United States Securities and Exchange
Commission on Form 10-K, Annual Report for 2011. 1 Full-year 2011. 2 Hitwise data for visits to each franchisor’s national website for full-year 2011. 3Full-year 2011 U.S. national-media ad spend, as a percentage of spend of
all national real estate franchises, as reported by Nielsen Ad Views. Others: 2.6%. 4 As of year-end 2011. 120318
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WINNING
Everybody Wins Everybody Wins Do More Deals
download
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8. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
Great results start with
40th Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
great Sales Associates
RE/MAX History
Business Model
RE/MAX History
Business Model
So if RE/MAX doesn’t have the largest network but it leads the
industry in sales, what’s going on? How does that math work?
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVIY
It’s simple: RE/MAX Sales Associates average more sales than
agents with all other national competitors. In fact, in two major
The Winning Team The Winning Team The Winning Team
independent studies*, the transaction-sides-per-agent average
Agent Productivity Agent Productivity Agent Productivity
of Sales Associates affiliated with participating RE/MAX offices
was twice as high as that of other national franchises.
RE/MAX Sales Associates combine the many competitive
advantages of affiliation with their own experience, education
Brand Influence Brand Influence
and personal drive. Individually, that creates great careers.
BRAND
BRAND
BRAND
Advertising Programs an unstoppable force.
Collectively, it builds Advertising Programs
Commercial Commercial
You play better golf when you play with better golfers. Don’t
Luxury Luxury
you want the same outcome in your career?
* ased on franchise brokerages participating in the 2012 REAL Trends 500 and
B
Education Power Broker Report. Education
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the 2012 RISMedia
Technology Technology
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Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
WINNING
WINNING
WINNING
Everybody Wins Everybody Wins Boost Referrals
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9. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
A global icon working for you
40th Anniversary of people knowing about your
Imagine millions Locally, consumer awareness of the RE/MAX brand
40th Anniversary
LEGACY
LEGACY
LEGACY
business. That’s what you get when you join RE/MAX. can boost your reputation as a leader and serious
RE/MAX History RE/MAX History
professional.
Business Model
The RE/MAX Balloon is one of the most iconic Business Model
corporate symbols in any industry. With it on your Some people say brand doesn’t make a difference.
side, you tap into global brand awareness and a trust Don’t believe it. You can generate business and elevate
built on billions of dollars of promotion and millions of
PRODUCTIVITY your career by aligning with a brand; just be sure to
PRODUCTIVITY
PRODUCTIVITY
successful transactions. choose wisely. In other words, choose RE/MAX.
The Winning Team The Winning Team
Agent Productivity Agent Productivity
Brand Influence Brand Influence Brand Influence
BRAND
BRAND
BRAND
Advertising Programs Advertising Programs Advertising Programs
Commercial Commercial Commercial
Luxury Luxury Luxury
Education Education
SUPPORT
SUPPORT
SUPPORT
Technology Technology
Live Events Live Events
Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
WINNING
WINNING
WINNING
Everybody Wins Everybody Wins Value of the Brand
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10. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
40th Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
RE/MAX History RE/MAX History
When they see RE/MAX,
Business Model Business Model
they think of you
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
The scale of RE/MAX advertising creates top-of-mind
awareness among millions of consumers each year.
The Winning Team The Winning Team
Agent Productivity
People see RE/MAX advertising everywhere – via TV, Agent Productivity
radio, print, outdoor, online and social media. Every day,
brand awareness grows at the local, regional, national and
international levels.
Brand Influence campaign, “For all the things that move you®,”
The current ad Brand Influence Brand Influence
BRAND
BRAND
BRAND
Advertising Programs moments – marriage, a baby, a new job
depicts life-changing Advertising Programs Advertising Programs
Commercial people to buy or sell a home.
– that drive Commercial Commercial
Luxury Luxury Luxury
The campaign exists on a national stage, but the result is very
local. When consumers see a RE/MAX ad, they think of the
RE/MAX agent they know. In other words, they think of you.
Education Education
SUPPORT
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Technology Technology
Live Events Live Events
Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
WINNING
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WINNING
Everybody Wins RE/MAX TVEverybody
Ads Wins
download
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11. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
40th Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
RE/MAX History RE/MAX History
Business Model Business Model
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
It’s not all about houses
The Winning Team
Agent Productivity
The Winning Team
Agent Productivity
and backyards
In commercial real estate, you know you must be sharp
Brandfacets of your game. Fortunately, the RE/MAX
in all Influence Brand Influence Brand Influence
BRAND
BRAND
BRAND
Commercial network understands that, too.
Advertising Programs Advertising Programs Advertising Programs
Commercialthan 3,000 Commercial Practitioners in over
With more Commercial Commercial
400 offices and divisions, the RE/MAX Commercial
Luxury Luxury Luxury
network is a fusion of education, leadership, visibility and
referral possibilities. It’s a dynamic force within the overall
RE/MAX network, which closes an average of $8.3 billion
Education Education
SUPPORT
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SUPPORT
in commercial volume annually.
Technology Technology
Consider this: If you’re a residential agent who encounters
Live Events Live Events
a prime commercial opportunity, you have instant access
Staying Informed Staying Informed
to skilled commercial colleagues who will take the referral
and get the sale closed.
CITIZENSHIP
CITIZENSHIP
GIVING BACK
If you’re a commercial pro, the same referral path works
in reverse.
Giving Back Giving Back
WINNING
WINNING
WINNING
Everybody Wins Everybody Wins Did You Know?
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12. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
40th Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
RE/MAX History RE/MAX History
Business Model Business Model
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
Fine Homes Luxury Properties
The Winning Team The Winning Team
Agent Productivity Agent Productivity
Special properties
need a special touch
Brand Influence
The RE/MAX Collection is a dynamic marketing program Brand Influence Brand Influence
BRAND
BRAND
BRAND
that works as your gateway to buyers and sellers in the
Advertising Programs Advertising Programs Advertising Programs
luxury market.
Commercial Commercial Commercial
Luxury Luxury Luxury
If you work with luxury homes, or aspire to, The RE/MAX
Collection can help you tap into RE/MAX brand recognition
to showcase fine homes and properties.
Education Education
SUPPORT
SUPPORT
SUPPORT
Technology signage and promotional materials help set
Distinctive Technology
these luxury properties apart. In addition, aggressive global
Live Events Live Events
advertising programs promote them to qualified buyers – as
Staying Informed
well as to RE/MAX colleagues who might know someone Staying Informed
perfectly suited for the property.
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Leadership within the luxury space requires a unique skill
set, and RE/MAX leads the industry in Certified Luxury
Home Marketing Specialists (CLHMS)*.
Giving Back Giving Back
* ource: The Institute for Luxury Home Marketing, January 2012
S
WINNING
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WINNING
Everybody Wins Everybody Wins The RE/MAX Collection
Each office is independently owned and operated.

13. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
Learn what you want,
40th Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
RE/MAX History RE/MAX History
when you want
Business Model Business Model
RE/MAX has a deeply rooted culture of
learning and constant improvement; if you have PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
a passion for education, you couldn’t find a
better place to be.
The Winning Team The Winning Team
Agent ProductivityUniversity, you have 24/7
Through RE/MAX Agent Productivity
access to more than 1,000 online videos,
covering virtually every aspect of real estate.
RU makes it easy for you to earn professional
designations and certifications in everything
from buyers (ABR) to servicing seniors (SRES)
Brand Influence Brand Influence
BRAND
BRAND
BRAND
to advancedPrograms (CRS).
Advertising sales skills Advertising Programs
Commercial Commercial
Adding these credentials helps you do better.
Luxury
After all, the more you learn, the more you earn. Luxury
With RE/MAX University, you can learn what
you want, when you want – from anywhere.
Education Education Education
SUPPORT
SUPPORT
SUPPORT
Technology Technology Technology
Live Events Live Events Live Events
Staying Informed Staying Informed Staying Informed
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
WINNING
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WINNING
Everybody Wins Everybody Wins
RE/MAX University
Each office is independently owned and operated.

14. WHY RE/MAX
WHY RE/MAX
WHY RE/MAX
Are You MAX Enough? Are You MAX Enough?
MAX Enough Resources MAX Enough Resources
What If? What If?
Tech tools give you
40th Anniversary 40th Anniversary
LEGACY
LEGACY
LEGACY
a competitive edge
RE/MAX History RE/MAX History
Business Model Business Model
RE/MAX Technology products provide another
clear edge. The primary elements:
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
remax.com
The Winning Team
A website that generated more than 50 million The Winning Team
visits in the last year*, easily eclipsing all other
Agent Productivity Agent Productivity
real estate franchise sites. The traffic drawn by
the site is leveraged through a lead management
system, LeadStreet, which has delivered over 12
million leads to RE/MAX agents, with no fees
Brand Influence
attached. Brand Influence
BRAND
BRAND
BRAND
Advertising Programs Advertising Programs
global.remax.com
Commercial Commercial
A worldwide website that displays RE/MAX
Luxury Luxury
properties to potential buyers in dozens of
countries – in their own languages and currencies.
Education Design Center
RE/MAX Education Education
SUPPORT
SUPPORT
SUPPORT
Technology marketing resource for customizing
An in-house Technology Technology
your own flyers, listing presentations, email
Live Events Live Events Live Events
campaigns and digital projects.
Staying Informed Staying Informed Staying Informed
* ource: Hitwise reports, July 2011 - June 2012
S
CITIZENSHIP
CITIZENSHIP
GIVING BACK
Giving Back Giving Back
remax.com
LeadStreet
“The Download” tech blog
WINNING
WINNING
WINNING
Design Center
RE/MAX University
Mainstreet
Everybody Wins Technology Brochure Everybody Wins
RE/MAX Design Center
download
Each office is independently owned and operated.