Marketing Using WhatsApp

1. Manan Choksi
Regional Director
RE/MAX Mumbai Gujarat Maharashtra
Marketing Using
WhatsApp

2. WhatsApp killed SMS

3. What can be sent?

4. Text - 500 characters

6. Audio

7. Video

8. Who moved my cheese?
• Mode of mass communication keeps on
changing..
– Direct Mail – cost became very high
– Phone call – DND list
– Email – Spam filters
– SMS – TRAI regulations
– Facebook Messages – Get pushed to “other
Folder”
– Whats App – ???

9. Methods of sending messages
• Personal
• Broadcast
• Bulk
– Software
– Service of company

10. Personal messages
• Very time consuming

11. Broadcast
• Maximum 256 numbers
• Need to have your number saved in their
address book only then they will get
broadcasted message

12. Bulk messages
• Outsource to company
• Easysoft Technologies
• IBN Technologies Limited

13. Bulk messages
• Some companies have database and you have
just give message and money
• Other companies give software from which
you can send the message in bulk
• This is not allowed by Whats app and can be
stopped any time.

14. What should not be done
• Spam don’t over use as it may get you block
out
• Everyday message?
• Only property advertisement
• Heavy files frequently

15. Groups
• Most people dislike groups where they don’t
know members
• Avoid making groups of unknown people
• Don’t post advertisement on groups

16. Profile
• Put good profile photo
• Update status regularly
• Put photo with RE/MAX logo sometimes so
friends know you are with RE/MAX
• Keep changing

17. Don’t change numbers
• If you change your number your contacts will
lose you and broadcast may not work

18. Good practices
• Response quickly to a WhtsApp
• When you read a message & task has to be
done. Note it in task list in mobile at the same
moment.
• Mute groups who have fun stuff so your work
is not disturbed
• Only in blackberry there is broadcast list
option
• Don’t over use WhtsApp

19. 2 Smart phones
• Keep one smart phone for:
– Calling
– Email
– Browsing
• Keep one for WhtsApp
• You can configure different smart phone with
your popular number

20. Key is Database
• Always save mobile number of your contacts
may be they are in your WhatsApp
automatically
• For the groups you are in search for people
who may not mind if you add them.
• Look for all contacts and add them on
WhtsApp

21. • Make different broadcast list like
– Brokers
– Past Clients
– Friends
– Relatives
to send targeted contact.

22. Database unlimited
• I have 7000 people in my address book
• But not all are getting WhtsApp as not all
numbers are stored as mobile number
• So save all numbers as mobile to get in
WhatsApp
• Save all incoming calls (advertise/contacts) so
they can be kept in touch - free

23. A good companion to Whats App

24. True caller
• Check number from the world’s largest phone
book
– It shows the True name of the Caller
– It finds contact details globally
– Integrated caller ID service
– Call blocking functionality
– Social media integration to keep phonebook up-to-
date
– It is available for Android, BlackBerry OS, iOS, Series
40, Symbian s60, BlackBerry, and Windows Phone
– Useful to stop pesky calls

25. Conclusion
• Build database
• Keep in touch
• Use Whats App appropriately
• Do deals!

26. Thank You