This document outlines a presentation given by Remco Janssen on public relations strategies for startups. The presentation covers three main stages: 1) product testing with beta testers and influencers to generate buzz, 2) launching the product theme and deciding whether to target bloggers or media first, using case studies, and 3) maintaining success through updates, creating a success story, pursuing corporate PR, analyzing big data trends, and newsjacking. Remco Janssen represents startups for corporate PR and large companies for social PR.

1. BEDANKT!
#PR4STARTUPS
@REMCOJANSSEN
PROUDLY
REPRESENTS
Lezing Students' Den
DESIGN 6-6-2012
C.E. SNELLING BERG

2. BEDANKT!
#PRMOMENTJE.

3. BEDANKT!
PR-SNORKEL.
REMCO JANSSEN
DESIGN
C.E. SNELLING BERG

4. 1. PRODUCT.

5. BÈTA TESTER.

6. INFLUENCERS...

7. VIRAL.

8. 2. #LAUNCH.

9. THEMA...

10. TREND!!

11. BLOGGERS FIRST?

12. ...OR MEDIA?

13. VOORBEELD:

14. HET BEDRIJF.

15. VIDEO 1.0

16. VIDEO 2.0
http://youtu.be/PlGMNmCNGBg

17. PRESSDOC?

18. 3. EN DAN????

19. UPDATES.

20. SUCCESVERHAAL.

21. CORPORATE PR.

22. 'BIG' DATA.

23. TREND OP TREND.

24. NEWSJACKING.

25. LEAN & MEAN.

26. BUZZ.

27. VRAGEN?

28. BEDANKT!

29. CONTACT.
REMCO@REMCOJANSSEN.COM
WWW.REMCOJANSSEN.COM
@REMCOJANSSEN
PROUDLY
REPRESENTS
Corporate PR for startups,
social PR for corporates