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Research and planning invest
- 1. Research and Planning What is research and planning? What research and planning stages are needed to make a horror film?
- 2. Research and planning is a crucial aspect in developing and selling a product. Research is a specific investigation into the study of the materials and resources that are going to enable the producer to gather important information and come to useful conclusions that will help create an outcome that‘s specifically aimed at the target audience and fulfils all their expectations.
- 3. Types of research Primary research Collected for a particular purpose and is new information. Conducted using some means of questioning usually via a survey or interviews Information gathered through observation Secondary research Information which has already been collected by someone else. e.g. Information downloaded from the internet Trend data or reports on topics/ theorist’s principles/ comments on theories or conventions/ text book material.
- 4. WHAT IS PLANNING? An advertising strategy most commonly employed to target consumers usin g a variety of informational outlets. Media planning is generally conducted by a professional media planning or advertising agency and typically finds the most appropriate media outlets to reach the target market.
- 5. RESEARCH AND PLANNING AND THE HORROR GENRE The research and planning is very important when developing a horror film this isbecause there are so many aspects that you have to consider and include. Research takes place first, this is used to find the common codes and conventions related to the horror genre. If these typical codes and conventions are understood the producer is then able to create a finished product that will hold all the necessary elements so that the horror film is considered a horror. Once the research has been collected the data can then be used for the planning stage so that the producer can understand the necessary elements that must be put into it in order to create a professional end product that fits the genre and appeals to the target audience.