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Italy
1. Relevant developments and important facts:
- Expo 2015 Milano – 500.000 trees will be planted
- Ikea starts pilot project Greenhouse Torino
- Start promotionorganisation Promogiardinaggio
2. Relevant developments and important facts:
- Garden Centers starting to collaborate:
Viridea/Garden Team/Giardinia
Looking for direct-supply for example Groendirect and
Sales-support
- Ipermarkets and DIY more in flowers and plants
3. Items Colour Your Life Italy:
* Expo 2015 themes are plants and energy/water/air /climate
* Welness/health/Spa
* Savety/playgrounds for kids
Promogiardinaggio focus on:
-Local Gardening Km0 project
-- Children festa dei nonni/junior gardner