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081118 - Viral Marketing

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Ged Carroll

Presentation on viral marketing that I gave at La Salle Business & Engineering School

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VIRAL MARKETING DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 18, 2008
VIRAL MARKETING: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS VIRAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT VIRAL MARKETING ISN’T ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GOING IN WITH YOUR EYES WIDE OPEN ,[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS FOR SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONSIDERATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GOING VIRAL FOR THE WRONG REASONS ,[object Object],[object Object],[object Object],[object Object]
CASE STUDIES
NISSAN ,[object Object],[object Object],[object Object],[object Object]
SONY BRAVIA BALLS ,[object Object],[object Object],[object Object]
BURGER KING WHOPPER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CADBURY GORILLA ,[object Object],[object Object],[object Object],[object Object],[object Object]
BIBLIOGRAPHY ,[object Object]
© Waggener Edstrom Worldwide 2008

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