18. Images All images were available with a Creative Commons attribution license Why by openpad Myth by duncanh1 Legal by Fibonacci Blue Ideas by Yeowatzup Prepare by The US Army Read by moriza Listen by pasukaru76 Ask permission by Dominic’s pics Build by Terinea IT Support Engage by Ged (^_^) Social kudos by Emily Tan Respond by polandeze Relationships by D Sharon Pruitt Any questions by Michael Janssen Your turn by Aristocrats-hat
19. Thank you for listening http://ruderfinn.co.uk | @r_c
Notas del editor
In the same way that poor behaviour in the real-world can get people’s backs up or work against what we want to achieve. It can do exactly the same thing in the online world. Due to the different dynamics in relationships and visibility etiquette can be subtly different between the two worlds.
MappingAuthorityInfluenceAre you and your client useful – why?
Terms of service, not just legal guidelines, what are the community norms. What is their attitude to privacy, how have brands been received previously?
Listen to discussions, get a feel for the tone of voice, who are the main players
With groups and forums, reach out to the administrator and ask for permission
Build credibility. If you are reaching out with your announcement without having done the groundwork then you are dead before you try
Showcase great responses. Active listening, how can you parley these into further brand activity?