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Perfecting PR Strategy - Impact of social media

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Ged Carroll

Presentation that I gave at the CIPR's Perfecting PR Strategy conference

BusinessNews & Politics
1 of 21
Impact of Social Media Ged Carroll
In This Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact Is Quite A Loaded Word, Isn’t It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of Online PR Engagement ,[object Object],[object Object],[object Object]
Measurement Silver Bullet (Or Not) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working Out Where You Should Be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Flipper (Tools & Techniques for Online PR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasts & Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maximise the Reach of Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The United Nations Stands Up Against Poverty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEED The United Nations (UN) engaged Waggener Edstrom Worldwide (WE) to provide global digital strategy, social media counsel and public relations consultancy in support of the UN Millennium Campaign's "Stand Up and Speak Out" event on October 16-17, 2007. The UN needed to create awareness and generate interest for an event designed to highlight and reinforce the pledge made by governments from 189 countries to the Millennium Development Goals, specifically to work toward the eradication of poverty worldwide by 2015. APPROACH Global scope demanded an innovative approach to unifying audiences across the world via their individual Internet engagement points. Given the variety of mediums and 3-week timeline, WE drafted an integrated communications plan, vested in top social media opportunities, that was strategically and quickly executed.
INTEGRATION
Any Questions? ,[object Object],[object Object]
Useful Stuff ,[object Object]
Online Inspiration & Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Setting Up A Reader 06/02/09
[object Object],[object Object],Setting Up A Reader Cont’d
 

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