1. Games & Social Media by Renan Bidoia Prof. Robert Kozinets

2. Agenda Definition What’s going on? Statistics Cases/Examples Zynga Virtual Worlds Foursquare Conclusion

3. What is Social Gaming? Web-based games, based on social network platforms Multiplayer Interactive elements / Shareable content Awareness of others’ actions Simple and creative games Casual gamers 3 Main Types Social games in Social Networks Game Portals In-browser social games

5. Worldwide Exposure

6. Social Media in great growth

7. Low-Tech needs

8. Reliance on the Social Networks

10. “Niche Trend”

11. More time spent online

13. Social Networking Fatigue (Loss of Attractiveness; Fad)

14. Highly competitive marketNegative Positive

15. How companies make money?

16. Statistics Do you play social games online?

17. Zynga Founded in 2007 Already profitable (47% margin) $850 million revenues (2010) Free Games Virtual Goods X Real Money Crops (FV), Guns (MW), Treasure (TI) Over 215 million active users monthly Valued at $4.5 billion Big set of investors ($219 million) and advisors

18. FarmVille

19. Virtual Worlds Users can create Avatars Alternative Identities “The Sky is the Limit” Corporate Opportunities Advertising V-Commerce Marketing Research Human Resource Management Internal Process Management

20. Second Life

21. Foursquare Mixture of social, locative and gaming elements to encourage people to explore the cities in which they live “Check-Ins” Share location to friends Bookmark places Users compete in a Leaderboard More Check-Ins  More Points Unique discounts and benefits Social Media Integration Update Facebook/Twitter status Login through Facebook Add Friends through Gmail, Facebook and Twitter

22. Foursquare for Business Many advantages, such as: Increase loyalty Deeper Relationship Constant Feedbacks

23. Conclusions and Trends Very positive perspectives in short-term Demographic trends Social Network Growth Emerging Platforms Opportunities Some threatening factors Reliance on Social Networks High Competitive Market Without SM Platforms and its components, there’d be no Social Games Mobile devices Huge importance

24. QUESTIONS ?

25. References Social Gaming Report –Econsultancy http://blogs.wsj.com/digits/2010/05/04/farmville-maker-zynga-valued-at-4-billion/ http://360.datamonitor.com/Product?pid=BI00028-007 http://360.datamonitor.com/Product?pid=BI00028-008 http://www.brandchannel.com/home/post/2011/02/24/Zynga-Profits-Soar.aspx