Choisir correctement ses mots-clefs - Renaud REY

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Renaud REY

Choisir correctement ses mots-clefs

Internet

Choisir correctement ses mots-clés
Renaud REY – 13 Mars 2015 – Licence ATII

Sommaire
• Les étapes nécessaires avant la recherche de mot-clé…… 2
• Comment se définit un bon mot-clé ? …… 3
• Mot-clé par recherche ? …… 4
• La syntaxe des mots-clés (Partie 1) …… 5
• La syntaxe des mots-clés (Partie 2) …… 6
• Densité des mots-clés …… 7
• Mauvaises manières …… 8
• Conclusion …… 9
Renaud REY – 13 Mars 2015 – Licence ATII
1

Les étapes d’avant recherche
3 étapes:
• Identification de la cible
• Relation Sujet/Internaute
• Structure du site
Renaud REY – 13 Mars 2015 – Licence ATII
2

Comment se définit un bon mot-clé ?
• Utilisé par l’internaute
• En rapport avec la thème du site
• Visible sur le site
Renaud REY – 13 Mars 2015 – Licence ATII
3

Mots-clés par recherche ?
Source = http://searchengineland.com/the-mobile-web-is-finally-here-are-you-ready-39683
Chiffre de 2012
Renaud REY – 13 Mars 2015 – Licence ATII
4

Syntaxe des mots-clés (Partie 1)
• Avec ou sans accent ?
• Minuscule ou Majuscule ? That is la question
Renaud REY – 13 Mars 2015 – Licence ATII
5

Syntaxe des mots-clés (Partie 2)
• Singulier ou pluriel ?
• Mots-clés mal orthographiés
Renaud REY – 13 Mars 2015 – Licence ATII
6

Densité des mots-clés
• Faire attention à notre indice de densité
Renaud REY – 13 Mars 2015 – Licence ATII
7
Indice de densité = occurrence du mot clé / nombre de mots dans la page * 100

Mauvaises manières
• Titres en majuscules
• Ordre des mots
• Indice de densité
Renaud REY – 13 Mars 2015 – Licence ATII
8

Conclusion
Renaud REY – 13 Mars 2015 – Licence ATII
9

Merci pour votre attention
I'm Rey Renaud. I'm 22 and I leave in Saint-Etienne (France).
I'm a computer scientist working in Michelin Society located in
Clermont-Ferrand (still in France).
https://www.linkedin.com/in/renaudrey
http://geekool.pbworks.com/w/page/91389918/Rey%20Renaud
Renaud REY – 13 Mars 2015 – Licence ATII
10

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Choisir correctement ses mots-clefs - Renaud REY

1. Choisir correctement ses mots-clés Renaud REY – 13 Mars 2015 – Licence ATII

2. Sommaire • Les étapes nécessaires avant la recherche de mot-clé…… 2 • Comment se définit un bon mot-clé ? …… 3 • Mot-clé par recherche ? …… 4 • La syntaxe des mots-clés (Partie 1) …… 5 • La syntaxe des mots-clés (Partie 2) …… 6 • Densité des mots-clés …… 7 • Mauvaises manières …… 8 • Conclusion …… 9 Renaud REY – 13 Mars 2015 – Licence ATII 1

3. Les étapes d’avant recherche 3 étapes: • Identification de la cible • Relation Sujet/Internaute • Structure du site Renaud REY – 13 Mars 2015 – Licence ATII 2

4. Comment se définit un bon mot-clé ? • Utilisé par l’internaute • En rapport avec la thème du site • Visible sur le site Renaud REY – 13 Mars 2015 – Licence ATII 3

5. Mots-clés par recherche ? Source = http://searchengineland.com/the-mobile-web-is-finally-here-are-you-ready-39683 Chiffre de 2012 Renaud REY – 13 Mars 2015 – Licence ATII 4

6. Syntaxe des mots-clés (Partie 1) • Avec ou sans accent ? • Minuscule ou Majuscule ? That is la question Renaud REY – 13 Mars 2015 – Licence ATII 5

7. Syntaxe des mots-clés (Partie 2) • Singulier ou pluriel ? • Mots-clés mal orthographiés Renaud REY – 13 Mars 2015 – Licence ATII 6

8. Densité des mots-clés • Faire attention à notre indice de densité Renaud REY – 13 Mars 2015 – Licence ATII 7 Indice de densité = occurrence du mot clé / nombre de mots dans la page * 100

9. Mauvaises manières • Titres en majuscules • Ordre des mots • Indice de densité Renaud REY – 13 Mars 2015 – Licence ATII 8

10. Conclusion Renaud REY – 13 Mars 2015 – Licence ATII 9

11. Merci pour votre attention I'm Rey Renaud. I'm 22 and I leave in Saint-Etienne (France). I'm a computer scientist working in Michelin Society located in Clermont-Ferrand (still in France). https://www.linkedin.com/in/renaudrey http://geekool.pbworks.com/w/page/91389918/Rey%20Renaud Renaud REY – 13 Mars 2015 – Licence ATII 10

Choisir correctement ses mots-clefs - Renaud REY

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