Dr. Renee Hobbs introduces the key concepts of media literacy in relation to substance abuse prevention.

1. Introduction to Media Literacy Renee Hobbs Temple University Media Education Lab Philadelphia PA

2. Using Tools & Technology Resources Well Critical Analysis, Reflection & Ethics Teamwork & Problem- Solving Creativity & Expression What is Media Literacy?

3. Media Literacy Definition Media literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate and create messages in a variety of forms. It builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. --Center for Media Literacy

4. Media Literacy is a Life Skill Media is part of the cultural environment and as such, it affects healthy development: Self-Awareness & Acceptance Growth & Development Body Knowledge and Care Personal and Social Relationships Strategies for Healthy Living

5. Building Analysis and Critical Thinking Skills

6. http://mediaeducationlab.com

7. Media Literacy is a Life Skill Nutrition

8. Media Literacy is a Life Skill Nutrition Substance Abuse

9. Media Literacy is a Life Skill Nutrition Substance Abuse Stereotypes

10. Media Literacy is a Life Skill Sexuality

11. Media Literacy is a Life Skill Sexuality Aggression

12. Media Literacy is a Life Skill Sexuality Aggression Online Social Responsibility

13. Promoting Habits of Inquiry

14. Key Concepts of Media Literacy All media messages are constructed. Each medium has different characteristics, strengths and a unique “language” of construction. All media messages contain embedded values and points of view. People use their individual skills, beliefs, and experiences to construct their own meanings from messages. Media messages must be considered within a social, political and economic context. Media and media messages can influences beliefs, attitudes, values, behaviors and the democratic process.

15. Media Literacy is an Expanded Conceptualization of Literacy

17. Social Studies/Government

18. History

19. Science

20. Health

21. Technology

23. Integrating ML Across the Curriculum 1. Teaching With Media & Technology 2. Making Connections with Out-of-School Literacies 3. Developing Information Access & Research Skills 4. Strengthening Message Analysis Skills 5. Composing Messages using Multimedia 6. Exploring Media Issues in Society 7. Sharing Ideas and Taking Action

24. Integrating ML Across the Curriculum 1. Teaching With Media & Technology 2. Making Connections with Out-of-School Literacies 3. Developing Information Access & Research Skills 4. Strengthening Message Analysis Skills 5. Composing Messages using Multimedia 6. Exploring Media Issues in Society 7. Sharing Ideas and Taking Action

26. Captain Morgan Rum The company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.

27. Analyze an Alcohol Ad 1. Color & Design How is color used to attract your attention? What kinds of technologies were used to construct this message?

28. 2. Language “The Captain was here. Don’t drink until you’re 21. Captain’s orders.” What comes to mind when you see these words and phrases? What feelings do you experience when looking at the picture?

29. 3. Relationships What inferences (educated guesses) can you make about the people pictured in this ad? What kind of relationship do you think they have?

30. 4. Subtext The ad suggests a meaning. It doesn’t state the meaning directly. What are some possible messages that the advertiser wants you to think or feel after viewing this ad?

31. 4. Subtext I can’t wait to be 21 so I can drink alcohol.

32. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way.

33. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with.

34. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with. What is accurate or inaccurate about these subtext messages? What is true and false about these subtext messages?

37. Compose using full sentences to analyze using some of the key concepts and critical questions

38. CREATE a poster to share your analysis with the group

40. Five complete Sentences ARE READABLE FROM 3 FT DISTANCE

41. Ad PLACED IN CENTER OF POSTER

42. VISUAL DESIGN ELEMENTS

44. I can critically analyze a media message using concepts including: author, purpose, point of view, stereotypes, color & design techniques, language, relationships, subtext, and accuracy

45. I can compose effective sentences to convey critical analysis

47. Promoting Habits of Inquiry

48. CONTACT: Renee Hobbs Temple University Media Education Lab Philadelphia PA 19122 Email: renee.hobbs@temple.edu Phone: (215) 204-4291 Web: http://mediaeducationlab.com

49. The Power of Youth Media Production

50. Integrating ML Across the Curriculum 1. Teaching With Media & Technology 2. Making Connections with Out-of-School Literacies 3. Developing Information Access & Research Skills 4. Strengthening Message Analysis Skills 5. Composing Messages using Multimedia 6. Exploring Media Issues in Society 7. Sharing Ideas and Taking Action