Professor Hobbs defines digital and media literacy and shows how it increases relevance and ignites intellectual curiosity.

1. Narrowing the
Gap between the
Classroom and
the Culture
Renee Hobbs
Harrington School of Communication and Media
University of Rhode Island USA

2. what is the Internet for?

3. Dance Like Lady Gaga
Do Research at the Virtual
School Library

5. LINK

6. digital & media literacy
helps build bridges between
classroom and culture

7. Access,
Use & Share
Create &
Collaborate
Analyze &
Evaluate
Practice
Social
Responsibility
expanding the concept of literacy

8. Digital & Media Literacy Competencies
Access, Use and Share
 Keyboard and mouse skills
 Be familiar with hardware, storage and file
management practices
 Understand hyperlinking & digital space
 Gain competence with software applications
 Use social media, mobile, peripheral & cloud
computing tools
 Identify information needs
 Use effective search and find strategies
 Troubleshoot and problem-solve
 Learn how to learn
 Listening skills
 Reading comprehension

9. Digital & Media Literacy Competencies
Create & Collaborate
 Recognize the need for communication and
self-expression
 Identify your own purpose, target
audience, medium & genre
 Brainstorm and generate ideas
 Compose creatively
 Play and interact
 Edit and revise
 Use appropriate distribution, promotion &
marketing channels
 Receive audience feedback
 Work collaboratively
 Comment, curate and remix

10. Digital & Media Literacy Competencies
Analyze & Evaluate
 Recognize the relationship between symbol
and referent
 Identify the author, genre, purpose and
point of view of a message
 Compare and contrast sources
 Evaluate credibility and quality
 Understand one’s own biases
and world view
 Recognize power relationships that shape
how information and ideas circulate in
culture
 Understand the economic context of
information and entertainment production
 Examine the political and social
ramifications of inequalities in information
flows

11. Digital & Media Literacy Competencies
Practice Social Responsibility
 Acknowledge the power of communication
to maintain the status quo or change the
world
 Understand how differences in values and
life experience shape people’s media use
and message interpretation
 Appreciate risks and potential harms of
digital media
 Apply ethical judgment and
social responsibility to online
communication situations
 Understand how concepts of ‘private’ and
‘public’ are reshaped by digital media
 Appreciate and respect legal rights and
responsibilities (copyright, intellectual
freedom, etc)

12. Access,
Use & Share
Create &
Collaborate
Analyze &
Evaluate
Practice
Social
Responsibility
expanding the concept of literacy

13. project-based inquiry learning

19. LINK

20. closing the gap between
classroom & culture
creates relevance

21. relevance ignites intellectual curiosity

22. www.MediaEducationLab.com
Book and Website Launch, July 2013
Professor Renee Hobbs
Harrington School of Communication and Media
University of Rhode Island USA
Email: hobbs@uri.edu
Twitter: reneehobbs