20 Ways to Tune Up Your WordPress Site
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This is the presentation that @nik_nik and I delivered at NAR Annual 2011.
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20 Ways to Tune Up Your WordPress Site
- 1. * Aesthetics. Mechanics. Content. Conversion. Presented by Nicole Nicolay “@nik_nik” Reggie Nicolay “@ReggieRPR”
- 2. *
- 3. 1. Customize your template with a professional design
- 4. 1. Customize your template with a professional design
- 5. 2. De-clutter (simplify navigation / remove widgets)
- 6. 3. Add a detailed footer
- 7. 4. Highlight connectivity (social icons)
- 8. 5. Optimize for mobile viewing (Responsive Design)
- 9. 5. Optimize for mobile viewing (Responsive Design)
- 12. *
- 13. 6. Utilize Featured Post Thumbnails
- 14. 6. Utilize Featured Post Thumbnails
- 15. 7. Create custom post types
- 16. 8. Improve site performance “W3 Total Cache”
- 17. 9. Backup your site
- 18. 10. Optimize Post Sharing (Meta-data)
- 19. 10. Optimize Post Sharing (Meta-data) <meta property="og:title" content="[VIDEO] Developing Your Content Marketing Plan: Step 2 – Brainstorm" /> <meta property="og:description" content="In step 1 toward Developing Your Content Marketing Plan; I asked you to strategize, which involved answering 2 important questions: (1) what do you have to offer and (2) what do your potential clients need from you? By answering these 2 questions you can begin to pinpoint your expertise and focus on your messaging; or what [...]"/> <meta property="og:url" content="http://www.mytechopinion.com/2011/10/video- developing-your-content-marketing-plan-step-2-brainstorm.html"/> <meta property="og:image" content="http://www.mytechopinion.com/wp- content/uploads/2011/10/contentvideo2.jpg"/>
- 20. *
- 21. 11. Develop a content strategy Based on… • What you have to offer • What your clients need from you
- 22. 12. Maintain consistent quality posts (editorial calendar)
- 23. 13. Highlight your niche content (w/ saved searches, landing pages, etc.)
- 24. 14. Stop considering and start shooting VIDEO!
- 25. 15. Understand your distribution flow (social share controls)
- 26. *
- 27. 16. Make it easy for people to contact you
- 29. 18. Set up an Autoresponder
- 30. 19. dsIDXPress
- 31. 19. dsIDXPress
- 32. 19. dsIDXPress
- 35. 20. General WordPress Housekeeping • Upgrade WordPress Core • Upgrade Plugins What are your favorite tune-up tips?
Notas del editor
- Use the newishWordPress Menu tool to create menus. Theme needs to support this.Simple Sidebars
- http://wpmu.org/featured-wordpress-plugin-share-this/
- Responsive Web DesignWP Touch ProStudioPress: Driskill by Bill Erikson
- StudioPress: Driskill by Bill Erikson
- StudioPress: Driskill by Bill Erikson – In Genesis MarketPlace
- Google is using your site’s loading speed in their Search Engine Ranking Algorithm which will be used to determine your site’s placement on the Search Engine Results Pages (SERP’s).
- Add meta data to your posts.Great Share Plugins: 1. Sharebar2. Slick Social Share Buttons3.
- http://wordpress.org/extend/plugins/tweet-old-post/
- $39.00 for Gravity forms$99 for Gravity Forms w/ Basic Add-ons
- Mailchimp + Gravity Forms$39.00 for Gravity forms$99 for Gravity Forms w/ Basic Add-ons