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1. India Outbound Tourism Market: Outbound Tourists
Visits, Tourists Spending and Forecast to 2016
Renub Research
www.renub.com
Published: September, 2012
Copyright © 2012 Renub Research – All Rights Reserved

2. © Renub Research Page 2 of 19
Indian Outbound Tourism – Market Analysis
In any economic slowdown tourism is the first sector to get affected. But Indian Outbound
Tourism proved to be an exception. Even when there is an economic slowdown in India its
number of outbound tourist is rising year on year. In percentage terms, India is the fastest
growing outbound market in the world; in terms of numbers it’s second fastest after China.
India Outbound tourists’ number is forecasted to be little less than 50,000 Thousand by 2020.
On the other hand India Outbound tourist spending has crossed INR 15 Billion by 2011.
India Outbound Tourists Visits Analysis: Thailand is the leader as it accounts for nearly 7% of
Indian outbound tourists in 2011. Singapore is following Thailand as over 6% tourists visited
Singapore from India in 2011. Malaysia, United States and China were at the third, fourth and
fifth place in terms of Indian tourists visits in 2011. Other Countries like Hong Kong,
Switzerland, United Kingdom, Australia and Canada are contributing significantly and are
looking forward to gain a handsome share of India’s Outbound Tourist share. Sri Lanka, Nepal
and Japan are amongst the top emerging market for India outbound tourism.
Indian Outbound Tourism Spending Analysis: United States is way ahead from its rivals by
controlling more than 30% of Indian outbound tourists spending. United States has spending
share of nearly 5 times more than its closest rival Australia. Singapore, Malaysia and United
Kingdom are holding the third, fourth and fifth spot respectively in terms of Indian outbound
tourists spending.
Taking note of the booming Indian Outbound Tourism, many countries — including Ireland,
Spain, South Korea, Abu Dhabi, Indonesia, Macau and Poland — have recently opened tourist
offices in India. In order to service the growing demand in outbound business, travel agents in
India are gearing up by hiring fresh talent and upgrading existing skills and knowledge to
incorporate outbound tourism as part of their total product and service offering. They are
either setting up small departments within the existing structure or expanding aggressively to
promote new verticals or companies focused only on outbound tourism. The major hurdle for
the Indian outbound tourism is the lack of industry body for outbound tourism in India.

3. © Renub Research Page 3 of 19
Renub Research report entitled “India Outbound Tourism Market: Outbound Tourists Visits,
Tourists Spending and Forecast to 2016” provides a comprehensive assessment of the fast-
evolving, high-growth India outbound travel industry. This report provides a complete analysis
of top 10 countries and top 3 emerging countries worldwide for Indian tourists. All the country
in the report has been studied from form four view points
1) Indian outbound tourists to top 10 countries and top 3 emerging countries
2) Indian outbound tourists market (spending) in top 10 countries
3) Indian outbound tourists purpose of visit (Business, Holiday/Leisure, VFR & Others) in
top 10 countries
4) Indian outbound tourists average length of stay
We recommend this report as must-read for Travel and Tour stake holders, Hotel Industry,
Tourism Ministry, Consulting firms, Private Equity firms, Venture Capital firms etc.
Key Topics Covered in the Report
 Worldwide Indian Outbound Tourists Visits & Forecast (2007 – 2020)
 Worldwide Indian Outbound Tourists Spending & Forecast (2007 – 2020)
 Worldwide Indian Outbound Tourists Visits Share & Forecast (2007 – 2020)
 Worldwide Indian Outbound Tourists Spending Share & Forecast (2007 – 2020)
 Indian Tourists Visits to Top 10 Countries (2008 - 2011)
 Forecast of Indian Tourists Visits to Top 10 Countries (2012 - 2016)
 Indian Tourists Spending in Top 10 Countries (2008 - 2016)
 Forecast of Indian Tourist Spending in Top 10 Countries (2012 – 2016)
 Indian Tourists Visits to Top 3 Emerging Countries (Sri Lanka, Nepal, Japan) (2008 –
2011)
 Forecast of Indian Tourists Visits to Top 3 Emerging Countries (Sri Lanka, Nepal, Japan)
(2008 – 2011)
 Indian Tourists Purpose of Visit in Top 10 Countries (2008 – 2011)
 Forecast of Indian Tourists Purpose of Visit in Top 10 Countries (2012 – 2016)
 Indian Tourists Average Length of Stay in Top 10 Countries (2008 – 2011)

4. © Renub Research Page 4 of 19
 Tourists Departures from India (City Wise): Mumbai, Delhi, Chennai, Cochin,
Trivandrum, Hyderabad, Bangalore, Calicut, Kolkata, Ahmadabad (2002 – 2011)
 Strategies used by top 10 countries to attract tourists in their country
 Researched the Drivers for Outbound Tourism in India
 Studied the Challenges for Outbound Tourism Industry in India
Countries Analysed
Top 10 Countries: Singapore, Thailand, United States, Malaysia, Hong Kong, United Kingdom,
Australia, China, Switzerland and Canada
Top 3 Emerging Countries: Sri Lanka, Nepal and Japan
Data Sources
This report is built using data and information sourced from proprietary databases, primary and
secondary research and in-house analysis by Renub Research team of industry experts.
Primary sources include industry surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and non-
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 500 paid databases.

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Table of Contents
1. Executive Summary
2. Country Wise – Indian Outbound Tourist Visit from 2001 to 2009 (103 Countries Data Analyzed)
3. Worldwide – Indian Outbound Tourist Visit & Spending (2005 – 2020)
3.1 Worldwide – Indian Outbound Tourist Visit & Forecast
3.2 Worldwide – Indian Outbound Tourist Spending & Forecast
4. Worldwide – Indian Outbound Tourist Visit & Spending Share (2005 – 2016)
4.1 Worldwide – Indian Outbound Tourists Visit Share & Forecast
4.2 Worldwide – Indian Outbound Tourists Spending Share & Forecast
5. Worldwide – Indian Outbound Tourist Purpose of Visits Share (2008 – 2016)
5.1 Worldwide – Indian Outbound Tourists Business Purpose Visit Share & Forecast
5.2 Worldwide – Indian Outbound Tourists Holiday/Leisure Purpose Visit Share & Forecast
5.3 Worldwide – Indian Outbound Tourists Visiting Friends & Relatives (VFR) Purpose Visit Share &
Forecast
5.4 Worldwide – Indian Outbound Tourists Other Purpose Visit Share & Forecast
6. India – Indian Outbound Tourist Visits & Spending to (Top 10 Countries) (2005 – 2016)
6.1 Singapore – Indian Outbound Tourist Visit & Spending Forecast
6.1.1 Indian Outbound Tourists Visit to Singapore & Forecast
6.1.2 Indian Outbound Tourists Visit to Singapore Purpose of Visits
6.1.3 Indian Outbound Tourists Visit to Singapore Average Length of Stay
6.1.4 Indian Outbound Tourists Spending in Singapore & Forecast
6.2 United States – Indian Outbound Tourist Visit & Spending Forecast
6.2.1 Indian Outbound Tourists Visit to United States & Forecast
6.2.2 Indian Outbound Tourists Visit to United States Purpose of Visits
6.2.3 Indian Outbound Tourists Visit to United States Average Length of Stay
6.2.4 Indian Outbound Tourists Spending in United States & Forecast
6.3 Malaysia – Indian Outbound Tourist Visit & Spending Forecast
6.3.1 Indian Outbound Tourists Visit to Malaysia & Forecast
6.3.2 Indian Outbound Tourists Visit to Malaysia Average Length of Stay
6.3.3 Indian Outbound Tourists Spending in Malaysia & Forecast

8. © Renub Research Page 8 of 19
6.4 Thailand – Indian Outbound Tourist Visit & Spending Forecast
6.4.1 Indian Outbound Tourists Visit to Thailand & Forecast
6.4.2 Indian Outbound Tourists Visit to Thailand Average Length of Stay
6.4.3 Indian Outbound Tourists Spending in Thailand & Forecast
6.5 Hong Kong – Indian Outbound Tourist Visit & Spending Forecast
6.5.1 Indian Outbound Tourists Visit to Hong Kong & Forecast
6.5.2 Indian Outbound Tourists Visit to Hong Kong Purpose of Visits
6.5.3 Indian Outbound Tourists Visit to Hong Kong Average Length of Stay
6.5.4 Indian Outbound Tourists Spending in Hong Kong & Forecast
6.6 Australia – Indian Outbound Tourist Visit & Spending Forecast
6.6.1 Indian Outbound Tourists Visit to Australia & Forecast
6.6.2 Indian Outbound Tourists Visit to Australia Purpose of Visits
6.6.3 Indian Outbound Tourists Visit to Australia Average Length of Stay
6.6.4 Indian Outbound Tourists Spending in Australia & Forecast
6.7 United Kingdom – Indian Outbound Tourist Visit & Spending Forecast
6.7.1 Indian Outbound Tourists Visit to United Kingdom & Forecast
6.7.2 Indian Outbound Tourists Visit to United Kingdom Purpose of Visits
6.7.3 Indian Outbound Tourists Visit to United Kingdom Average Length of Stay
6.7.4 Indian Outbound Tourists Spending in United Kingdom & Forecast
6.8 China – Indian Outbound Tourist Visit to China Forecast
6.8.1 Indian Outbound Tourists Visit to China & Forecast
6.8.2 Indian Outbound Tourists Visit to China Purpose of Visits
6.9 Switzerland – Indian Outbound Tourist Visit & Spending Forecast
6.9.1 Indian Outbound Tourists Visit to Switzerland & Forecast
6.9.2 Indian Outbound Tourists Visit to Switzerland Average Length of Stay
6.9.3 Indian Outbound Tourists Spending in Switzerland & Forecast
6.10 Canada – Indian Outbound Tourist Visit & Spending Forecast
6.10.1 Indian Outbound Tourists Visit to Canada & Forecast
6.10.2 Indian Outbound Tourists Visit to Canada Purpose of Visits
6.10.3 Indian Outbound Tourists Visit to Canada Average Length of Stay
6.10.4 Indian Outbound Tourists Spending in Canada & Forecast
7. India – Indian Outbound Tourist Visit to Top 3 Emerging Countries (2001 – 2020)
7.1 Sri Lanka – Indian Outbound Tourist Visit to Sri Lanka & Forecast
7.2 Nepal – Indian Outbound Tourist Visit to Nepal & Forecast (2001 – 2016)

9. © Renub Research Page 9 of 19
7.3 Japan – Indian Outbound Tourist Visit to Japan & Forecast
8. India Outbound Tourism – Drivers
8.1 Indian Low Cost Carriers (LCCs)
8.2 Countries Opening Tourist Offices in India and Providing Customized Packages
8.3 GDP Growth & Rising Middle Class with Higher Disposable Income
8.4 Indian Tourist Departure City Wise (Top 10 Cities Analysed)
9. India Outbound Tourism – Challenges
9.1 Challenges Indian Travel Agencies Facing
9.2 No Industry Body for Outbound Tourism
9.3 Rupee Depreciation Hits Outbound Tourism Sector

10. © Renub Research Page 10 of 19
List of Figures:
Figure 3-1: Worldwide – Indian Outbound Tourist Visits (Thousand), 2001 – 2011
Figure 3-2: Worldwide – Forecast for Indian Outbound Tourist Visits (Thousand), 2012 – 2020
Figure 3-3: Worldwide – Indian Outbound Tourists Spending (Million US$), 2007 – 2011
Figure 3-4: Worldwide – Forecast for Indian Outbound Tourists Spending (Million US$), 2012 – 2020
Figure 5-1: Worldwide – Indian Outbound Tourist Business Purpose Visits (Percent), 2008 – 2011
Figure 5-2: Worldwide – Forecast for Indian Outbound Tourist Business Purpose Visits (Percent), 2012 –
2016
Figure 5-3: Worldwide – Indian Outbound Tourist Holiday/Leisure Purpose Visits (Percent), 2008 – 2011
Figure 5-4: Worldwide – Forecast for Indian Outbound Tourist Holiday/Leisure Purpose Visits (Percent),
2012 – 2016
Figure 5-5: Worldwide – Indian Outbound Tourist VFR Purpose Visits (Percent), 2008 – 2011
Figure 5-6: Worldwide – Forecast for Indian Outbound Tourist VFR Purpose Visits (Percent), 2012 – 2016
Figure 5-7: Worldwide – Indian Outbound Tourist Other Purpose Visits (Percent), 2008 – 2011
Figure 5-8: Worldwide – Forecast for Indian Outbound Tourist Other Purpose Visits (Percent), 2012 – 2016
Figure 6-1: Singapore – Indian Outbound Tourists Visit to Singapore (Thousand), 2001 – 2011
Figure 6-2: Singapore – Forecast for Indian Outbound Tourists Visit to Singapore (Thousand), 2012 – 2016
Figure 6-3: Singapore – Indian Outbound Tourist Average Length of Stay in Singapore (Average Nights),
2008 – 2011
Figure 6-4: Singapore – Indian Outbound Tourist Spending in Singapore (Million US$), 2008 – 2011
Figure 6-5: Singapore – Forecast for Indian Outbound Tourist Spending in Singapore (Million US$), 2012 –
2016
Figure 6-6: United States – Indian Outbound Tourist Visit to United States (Thousand), 2001 – 2011
Figure 6-7: United States – Forecast for Indian Outbound Tourist Visit to United States (Thousand), 2012 –
2016
Figure 6-8: United States – Indian Outbound Tourist Average Length of Stay in United States (Average
Nights), 2008 – 2011
Figure 6-9: United States – Indian Outbound Tourist Spending in United States (Million US$), 2001 – 2011
Figure 6-10: United States – Forecast for Indian Outbound Tourist Spending in United States (Million US$),
2012 – 2016
Figure 6-11: Malaysia – Indian Outbound Tourist Visit to Malaysia (Thousand), 2001 – 2011
Figure 6-12: Malaysia – Forecast for Indian Outbound Tourist Visit to Malaysia (Thousand), 2012 – 2016
Figure 6-13: Malaysia – Indian Outbound Tourist Average Length of Stay in Malaysia (Average Nights),
2008 – 2011
Figure 6-14: Malayisa – Indian Outbound Tourist Spending in Malaysia (Million US$), 2008 – 2011

11. © Renub Research Page 11 of 19
Figure 6-15: Malaysia – Forecast for Indian Outbound Tourist Spending in Malaysia (Million US$), 2012 –
2016
Figure 6-16: Thailand – Indian Outbound Tourist Visit to Thailand (Thousand), 2001 – 2011
Figure 6-17: Thailand – Forecast for Indian Outbound Tourist Visit to Thailand (Thousand), 2012 – 2016
Figure 6-18: Thailand – Indian Outbound Tourist Average Length of Stay in Malaysia (Average Days), 2007
– 2011
Figure 6-19: Thailand – Indian Outbound Tourist Spending in Thailand (Million US$), 2009 – 2011
Figure 6-20: Thailand – Forecast for Indian Outbound Tourist Spending in Thailand (Million US$), 2012 –
2016
Figure 6-21: Hong Kong – Indian Outbound Tourist Visit to Hong Kong (Thousand), 2001 – 2011
Figure 6-22: Hong Kong – Forecast for Indian Outbound Tourist Visit to Hong Kong (Thousand), 2012 –
2016
Figure 6-23: Hong Kong – Indian Outbound Tourist Average Length of Stay in Hong Kong (Average
Nights), 2008 – 2011
Figure 6-24: Hong Kong – Indian Outbound Tourist Spending in Hong Kong (Million US$), 2008 – 2011
Figure 6-25: Hong Kong – Forecast for Indian Outbound Tourist Spending in Hong Kong (Million US$),
2012 – 2016
Figure 6-26: Australia – Indian Outbound Tourist Visit to Australia (Thousand), 1999 – 2011
Figure 6-27: Australia – Forecast for Indian Outbound Tourist Visit to Australia (Thousand), 2012– 2020
Figure 6-28: Australia – Indian Outbound Tourist Average Length of Stay in Australia (Average Nights),
1999 – 2011
Figure 6-29: Australia – Forecast for Indian Outbound Tourist Average Length of Stay in Australia (Average
Nights), 2012 – 2020
Figure 6-30: Australia – Indian Outbound Tourist Length of Stay in Australia (Million Nights), 1999 – 2011
Figure 6-31: Australia – Forecast for Indian Outbound Tourist Length of Stay in Australia (Million Nights),
2012 – 2020
Figure 6-32: Australia – Indian Outbound Tourist Spending in Australia (Million US$), 1999 – 2011
Figure 6-33: Australia – Forecast for Indian Outbound Tourist Spending in Australia (Million US$), 2012 –
2020
Figure 6-34: United Kingdom – Indian Outbound Tourist Visit to United Kingdom (Thousand), 2001 – 2011
Figure 6-35: United Kingdom – Forecast for Indian Outbound Tourist Visit to United Kingdom (Thousand),
2012 – 2016
Figure 6-36: United Kingdom – Indian Outbound Tourist Average Length of Stay in United Kingdom
(Average Nights), 2008 – 2011
Figure 6-37: United Kingdom – Indian Outbound Tourist Spending in United Kingdom (Million US$), 2001 –
2011

12. © Renub Research Page 12 of 19
Figure 6-38: United Kingdom – Forecast for Indian Outbound Tourist Spending in United Kingdom (Million
US$), 2012 – 2016
Figure 6-39: China – Indian Outbound Tourism Visit to China (Thousand), 2001 – 2011
Figure 6-40: China – Forecast for Indian Outbound Tourism Visit to China (Thousand), 2012 – 2016
Figure 6-41: Switzerland – Indian Outbound Tourist Visit to Switzerland (Thousand), 2001 – 2011
Figure 6-42: Switzerland – Forecast for Indian Outbound Tourists Visit to Switzerland (Thousand), 2012 –
2016
Figure 6-43: Switzerland – Indian Outbound Tourists Length of Stay in Switzerland (Average Room
Nights), 2006 – 2011
Figure 6-44: Switzerland – Indian Outbound Tourists Length of Stay in Switzerland (Lakh Room Nights),
2006 – 2011
Figure 6-45: Switzerland – Indian Outbound Tourist Spending in Switzerland (Million US$), 2008 – 2011
Figure 6-46: Switzerland – Forecast for Indian Outbound Tourist Spending in Switzerland (Million US$),
2012 – 2016
Figure 6-47: Canada – Indian Outbound Tourist Visit to Canada (Thousand), 2001 – 2011
Figure 6-48: Canada – Forecast for Indian Outbound Tourist Visit to Canada (Thousand), 2012 – 2016
Figure 6-49: Canada – Indian Outbound Tourist Average Length of Stay in Canada (Nights), 2008 – 2011
Figure 6-50: Canada – Indian Outbound Tourist Spending in Canada (Million US$), 2005 – 2011
Figure 6-51: Canada – Forecast for Indian Outbound Tourist Spending in Canada (Million US$), 2012 –
2016
Figure 7-1: Sri Lanka – Indian Outbound Tourist Visit to Sri Lanka (Thousand), 2001 – 2011
Figure 7-2: Sri Lanka – Forecast for Indian Outbound Tourist Visit to Sri Lanka (Thousand), 2012 – 2020
Figure 7-3: Nepal – Indian Outbound Tourist Visit to Nepal (Thousand), 2001 – 2011
Figure 7-4: Nepal – Forecast for Indian Outbound Tourist Visit to Nepal (Thousand), 2012 – 2016
Figure 7-5: Japan – Indian Outbound Tourist Visit to Japan (Thousand), 2001 – 2011
Figure 7-6: Japan – Forecast for Indian Outbound Tourist Visit to Japan (Thousand), 2012 – 2016
Figure 8-1: India – Low Cost Carriers Sales (Million US$), 2010 – 2011
Figure 8-2: India – Forecast for Low Cost Carriers Sales (Million US$), 2012 – 2015
Figure 8-3: India – Annual Disposable Income of Indians (Billion US$), 2010 – 2011
Figure 8-4: India – Forecast for Annual Disposable Income of Indians (Billion US$), 2012 – 2015

13. © Renub Research Page 13 of 19
List of Tables:
Table 2-1: North America – Indian Outbound Tourists Visits to North America (Number), 2001 – 2009
Table 2-2: Central & South America – Indian Outbound Tourists Visits to Central & South America
(Number), 2001 – 2009
Table 2-3: Western Europe – Indian Outbound Tourists Visits to Western Europe (Number), 2001 – 2009
Table 2-4: Eastern Europe – Indian Outbound Tourists Visits to Eastern Europe (Number), 2001 – 2009
Table 2-5: Africa – Indian Outbound Tourists Visits to Africa (Number), 2001 – 2009
Table 2-6: West Asia – Indian Outbound Tourists Visits to West Asia (Number), 2001 – 2009
Table 2-7: South Asia – Indian Outbound Tourists Visits to South Asia (Number), 2001 – 2009
Table 2-8: South East Asia – Indian Outbound Tourists Visits to South East Asia (Number), 2001 – 2009
Table 2-9: East Asia – Indian Outbound Tourists Visits to East Asia (Number), 2001 – 2009
Table 2-10: Australasia – Indian Outbound Tourists Visits to Australasia (Number), 2001 – 2009
Table 4-1: Worldwide – Indian Outbound Tourists Visits to Top Destination (Percent), 2001 – 2011
Table 4-2: Worldwide – Forecast for Indian Outbound Tourists Visits to Top Destination (Percent), 2012 –
2016
Table 4-3: Worldwide – Indian Outbound Tourist Spending Share (Percent), 2008 – 2011
Table 4-4: Worldwide – Forecast for Indian Outbound Tourist Spending Share (Percent), 2012 – 2016
Table 6-1: Singapore – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourists Visit to
Singapore (Thousand), 2007 – 2011
Table 6-2: Singapore – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist
Visit to Singapore (Thousand), 2012 – 2016
Table 6-3: United States – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to
United States (Thousand), 2008 – 2011
Table 6-4: United States – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound
Tourist Visit to United States (Thousand), 2012 – 2016
Table 6-5: Hong Kong – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Hong
Kong (Thousand), 2008 – 2011
Table 6-6: Hong Kong – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist
Visit to Hong Kong (Thousand), 2012 – 2016
Table 6-7: Australia – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to
Australia (Thousand), 1999 – 2011
Table 6-8: Australia – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist
Visit to Australia (Thousand), 2012 – 2020
Table 6-9: United Kingdom – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to
United Kingdom (Thousand), 2008 – 2011

14. © Renub Research Page 14 of 19
Table 6-10: United Kingdom – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound
Tourist Visit to United Kingdom (Thousand), 2012 – 2016
Table 6-11: China – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to China
(Thousand), 2008 – 2011
Table 6-12: China – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit
to China (Thousand), 2012 – 2016
Table 6-13: Canada – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Canada
(Thousand), 2008 – 2011
Table 6-14: Canada – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist
Visit to Canada (Thousand), 2012 – 2020
Table 8-1: India – India Outbound Tourism Key Source Market Airport wise, (Number), 2002 – 2007
Table 8-2: India – India Outbound Tourism Key Source Market Airport wise, (Number), 2008 – 2011

15. © Renub Research Page 15 of 19
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