This document outlines a business plan for LayZee Bean Bags, which manufactures and sells bean bags. It discusses the company's mission to provide comfortable products at affordable prices. The business plan covers the company's product lines, manufacturing process, human resources, marketing strategies, financial projections, and SWOT analysis. The company aims to customize bean bags in various sizes, materials, colors and designs to meet customer needs.
1. LayZee Bean Bags
Setting Up a Business?
Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
2. Index
• Introduction information about Bean Bags
• General Company Description: LazzyBean
Bags
• Products and Services
• Productions and Manufacturing Process
• Operations Plan
• Utilizing Human Resource
• Marketing strategies and Sales Plan
• Financial Plan
• SWOT Analysis
3. Introduction information about Bean Bags
• What is Bean bag?
• Who uses it?
• Why to use it?
• Where to use it?
• How to use it?
Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
4. About Lazzy Bean
• Mission : To provide the Comfort to
ordinary folk and chance to buy the
same thing as rich people.
• A LayZeeBeanBags dedicated to
showing products designed,
developed, manufactured and
marketed at LayZeeBags.com.
• So if you're looking for a high quality,
hand made, well designed and fun
bean bag then look no further than
LayZeeBags.com
5. Products and Services
I. Materials/Cloths
/Leather Used:
• Velvet
• Leather
• Cotton twill
• Denim
• Suede
• Nylon
• Vinyl
•
II. Filling Material
III. Support(Additional)
• Polystyrene pellets
• Sponge Back
• PVC pellets
• Thermocol balls (Confities)
• Settle back
• Foam/Wool
• Bottom sand
• Water Slabs
• Handles and Support
• Sponge
• Sit backs and covers
7. Main Types
Sacks:
•
3.5 ft: One child or one small teenager
•
5 ft: One adult or two children
•
6 ft: OUR MOST POPULAR PRODUCT - One adult , two adults sitting
closely, one adult and two small children
•
7 ft: Two adults or three small children
•
8 ft: Four adults or whole family…this product is MASSIVE!
•
Huge Pillow
•
One adult or two small children
•
Comfy Pad
•
Two adults or two children
•
** Pets also love the Comfy Sacks so don't leave them out!
Loungers:
• 5 ft: One child lying down,
two children or one adult
• 6 ft: STAFF FAVORITE - One
adult lying down, two adults
sitting comfortably side by
side, two adults and a child,
three children
• 7.5ft: two adults lying down,
three adults sitting side by
side, four children sitting side
by side.
14. General Preference
Size Sack
Dimensions*
Weight
3.5 ft Sack
3.5ft x 3.5ft x 2.5ft
7Kg
5 ft Sack
5ft x 5ft x 2.5ft
10Kg
6 ft Sack
6ft x 6ft x 3ft
12Kg
7 ft Sack
7ft x 7ft x 3ft
15Kg
8 ft Sack
8ft x 8ft x 3ft
18Kg
5 ft Lounger
5ft x 3ft x 3ft
7.5Kg
6 ft Lounger
6ft x 3.5ft x 3.5ft
10Kg
7.5 ft Lounger
7.5ft x 3.5ft x 3.5ft
15Kg
3 in 1 Sack (Comfy Pad)
6ft x 6 ft x 1ft
12Kg
Pillow Sack
4.5ft x 5.5ft x 1ft
9Kg
18. Making a Bean Bag:Process
• Fabric Relaxing
• Spreading, Form Layout, and
Cutting
• Embroidery and Screen Printing
and designing
• Sewing
• Spot Cleaning and Laundry
• Filling and Testing
• Packaging and Shipping
Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
19. Human Resource
• Requirement (Need?)
• Recruitment
• Training
• Retention and Motivation
• Education and Provision
• Additional Skills
Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
20. Salaries Roughly (Per Month)
• Marketing/Sales/Finance Executive : Rs.10,000 to Rs.15,000
• Labour(Cutting/ sewing/Other) : Rs.3,500 to Rs.10,000
• Delivery and cleaner : Rs.5,000 to Rs.10,000
21. Production Cost: (Bean bag beds qt.10000 approx)
• Schedule of Cost of Goods Manufactured Direct Materials:
• Supplies
• Beginning raw materials inventory
• Depreciation, factory
Rs.2 lakh
• Add: Purchases of raw materials
• Property taxes, factory
Rs.10000/-
• Raw materials available for use
• Less: Ending raw materials inventory
• Total overhead costs
Rs.1,50,000/-
• Raw materials used in production
•
Direct Labour
Rs. 1 lakh
• Add: Beginning work in process
• Manufacturing overhead:
• Indirect labour
• Machine rental
• Utilities factory
• Total manufacturing cost
Rs.50000/Rs.1 lakh
Rs.75000/-
•
• Less: Ending work-in-process
• Cost of goods manufactured
Rs. 6.85 lacs.
22. Product Cost:
• Type Price (In ₹)
• Small chair
800-1500
• Extra large chair
1500 & above
• High quality leather 5000 & above
• Comfortable sofa
4000 & above
23. SWOT Analysis
• Strengths:
• Opportunity:
• Unique Product
• Customization
• Line Extension
• Color and shapes variation
• Online Presence
• Bed extension
• Comparative Less Pricing
• Threats:
• Weakness:
• Strong Competitor
• Low Finance
• International Competition
• Competitive Pricing
• Fancy Furniture in market
• Not suitable for long use
Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde