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Canada Beer Market Insights 2012
1. Canada Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 89
Price: Single User License – US$6240
Product Synopsis
A detailed market research report on the Canada beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Canada beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
The market is highly regulated and tightly controlled by provincial liquor boards. The Canadian
beer market is mature and is dominated by two major local operators. The battle for share has led
to the focus on a handful of high volume brands which has resulted in the top 5 brands
representing 45% of total beer volume with the remaining 350 or so brands contributing the
remaining.
What are the key drivers behind recent market changes?
The major producers continue to battle for number one position in terms of individual brand as well
as corporate market share The aging of the population continues to challenge the beer industry as
aging consumers are looking for lighter and healthier food and beverage choices and the industry
must continue to find ways to meet those needs and avoid consumer migration to other categories
such as wine..
What makes this report unique and essential to read?
The Canada Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
2. Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Canada Beer industry. Data includes volumes from 2007 to 2011
plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for top major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
The aging of the population continues to challenge the beer industry.
The increasing diversity of the population also challenges the industry to provide wider selection
and increased availability of what in the past might have been considered at best marginal brands.
The market is highly regulated and tightly controlled by provincial liquor boards
The Canadian beer market is mature and is dominated by two major local operators, Molson and
Labatt.
The major producers continue to battle for number one position in terms of individual brand as well
as corporate market share
Key Highlights
MolsonCoors focuses strategically on Coors Light and Molson Canadian, while A-BInBev''s
strategy focuses on Budweiser and Bud Light.
The battle for share has led to the focus on a handful of high volume brands which has resulted in
the top 5 brands representing 45% of total beer volume with the remaining 350 or so brands
contributing the remaining 55%.
3. In 2011 off-premise venues continue to account for the largest portion of beer volume
Though tremendous energy and resources are put behind the major brands, the industry as a
whole continues to diversify in product offerings with investment and interest in local and imported
craft type beers as well as an increased number of imported brands and countries of origin.
Product packaging in the beer market in Canada is highly regulated and tightly controlled.
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Major points covered in Table of Contents of this report include
Canadean Canada Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table - Economic Indicators, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Provincial Excise Taxes
Table 1.5.3 - Historical Excise Rates of Beer
Table 1.5.4 - Legal Controls on Beer
Table 1.5.5 - Tax Burden on Beer @ 5% Abv
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
4. Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.9 - Trade Margin Build-Up Model
Table B 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table B 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
5. Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
LABATT BREWERIES
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Labatt Full Brand List, ABV%, Pack Type
Table - Labatt Brand Volumes, 2007-2011
MOLSON COORS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Molson Coors Full Brand List, ABV%, Pack Type
Table - Molson Brand Volumes, 2007-2011
MOOSEHEAD BREWERIES LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Moosehead Full Brand List, ABV%, Pack Type
Table - Moosehead Brand Volumes, 2007-2011
6. SLEEMAN BREWERIES LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Sleeman Full Brand List, ABV%, Pack Type
Table - Sleeman Brand Volumes, 2007-2011
SMALLER BREWERS
Big Rock Brewery
Creemore Springs Brewery
Mountain Crest Brewing Company
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapTable - Population Size and Growth, 1983-2014F
Table - Economic Indicators, 2003-2013F
Table 1.5.1 - Taxation Base
Table 1.5.2 - Provincial Excise Taxes
Table 1.5.3 - Historical Excise Rates of Beer
Table 1.5.4 - Legal Controls on Beer
Table 1.5.5 - Tax Burden on Beer @ 5% Abv
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Table 3.9 - Trade Margin Build-Up Model
Table B 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table B 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
7. Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012FChart - Leading Brewers/Importer, 2011
Chart - Consumption by Pack Material/Type, 2011
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
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