Survey of Feed Pigments in China Edition (1)@ http://www.reportsnreports.com/reports/267885-survey-of-feed-pigments-in-china-edition-1-.html

1. Survey of Feed Pigments in China Edition - 1
Published: August 2013
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2. China Feed Pigments Market
The feed pigment industry in China has witnessed two obvious changes in the past decades:
natural products are replacing synthetic ones, and domestic players taking the place of foreign
ones.
Trying to present a comprehensive understanding of this fast-growing industry, this report
targets five main feed pigments (capsanthin, lutein, apo-ester, canthaxanthin and astaxanthin),
presenting aspects including the overall production situation of them, the macro environment,
the competition environment and the status of key players.
Generally speaking, the macro environment in China is favorable for the development of the
industry, although it had tough times resulted from negative factors such as bird flu incidents.
Regarding the competition environment, the competition in the industry stays at a moderate
level. Producers are encountering various obstacles. Take capsanthin feed pigment for example,
producers have to face the intense competition from substitute canthaxanthin feed pigment
and need to deal with suppliers with strong bargaining power—these have become two biggest
problems to them.
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3. China Feed Pigments Market
With the fast development of the poultry industry and the aquaculture industry in China, the
domestic feed pigment industry also witnessed a fast growing in the past decades. Capsanthin,
canthaxanthin, lutein, apo-ester and astaxanthin are now five main feed pigments on the market.
Since its establishment in the 1990s, the current domestic feed pigment market experienced two
obvious changes–the replacement of synthetic products by natural ones and foreign brands by
domestic ones. It is estimated that these changes will continue in the future.
Findings in this report are obtained from the in-depth research on the market accompanies with
opinions from industry experts. Highlights are:
Overall production situation of the five feed pigments
SWOT analysis of two major producers
Porter’s Five Forces Analysis of the five feed pigments
PEST analysis of the macro environment in China
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4. China Feed Pigments Market
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