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China Regional North Beer Market Insight 2012
Report Details:
Published:September 2012
No. of Pages: 84
Price: Single User License – US$9970




Product Synopsis
A detailed market research report on the China North beer industry. Researched and published by
Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the China North beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.

What is the current market landscape and what is changing?
In the north region, beer consumption enjoyed high single-digit growth in 2011 and is still the
largest regional market. Costs of grain and barley are continuously increasing and this, combined
with soaring energy costs and the high cost of other raw materials, such as aluminum, has added
to the pressure on brewers. Several brewers are already raising prices, partly due to the additional
raw material costs in 2011

What are the key drivers behind recent market changes?
Beer growth was driven by further growth in the Chinese economy with double-digit volume growth
performances from its big regional brewers. The region has a large untapped consumer base of
consumers in rural areas. There was acquisition and expansion activity from the big brewers.

What makes this report unique and essential to read?
The China North Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the China North Beer industry. Data includes volumes from 2007 to
2011, plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for major brewers.

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices, are also included.

Key Market Issues
Costs of grain and barley are continuously increasing and this, combined with soaring energy
costs and the high cost of other raw materials, such as aluminum, has added to the pressure on
brewers. Several brewers are already raising prices, partly due to the additional raw material costs
in 2011.

As disposable incomes steadily increase with the recovering economy, the consumer preference
for premium products also increases. In order to maximize profit margins, the development of
these premium products remains the focus of leading brewers such as Tsingtao and Yanjing

To increase profit margins, manufacturers are reducing the size of packaging from the standard
63-64cl to 50cl or 60cl.

Both domestic and foreign brewers continued their investments in the north region, which will help
to meet provincial consumer demands

The industry will further consolidate as mergers and acquisitions (MandA) activities , posing
increasing difficulties for the survival of the small brewer

Key Highlights
The north China region beer market continued to grow, with good performances from the major
brewers.
The trend towards premium beer remained in 2011, it grew ahead of the market and brewers
continued to focus on premium new product launches

Lager drives the beer market in the north as it does in the rest of China, and specialty beer has a
tiny volume and share.

CRSB''s Snow is still growing very strongly in 2011, and remains the leading brand in north China.

Another hugely popular brand, which grew ahead of the market is the state-owned Yanjing beer.
Brewed in Beijing, Yanjing enjoys particularly strong popularity in the north of China thanks to its
long history and appealing taste.

Get your copy of this report @
http://www.reportsnreports.com/reports/195391-china-regional-north-beer-market-insight-2012.html

Major points covered in Table of Contents of this report include
Canadean China Regional North Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer
Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8.B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices North Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
HENAN AOKE GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Aoke Group Full Brand List, ABV%, Pack Type
Table - Henan Aoke Brewery Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Brewerie Brand Volumes, 2007-2011
ASIA BREWERY INC
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asia Brewery Full Brand List, ABV%, Pack Type
Table - Asia Brewery China Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
GINSBER BEER CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Ginsber Beer Full Brand List, ABV%, Pack Type
Table - Ginsber Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Jinxing Full Brand List, ABV%, Pack Type
Table - Henan Jinxing Brewery Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
HEBEI LANBEI ALCOHOL CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Hebei Lanbei Full Brand List, ABV%, Pack Type
Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2007-2011
SAN MIGUEL
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
HENAN WEIXUE BEER GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
XUANHUA ZHONGLOU BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
SMALLER BREWERS
Dalian Daxue Brewery
Tianjin Derong Trading Co Ltd
Montrose Food and Wine Company
Nanjie Village Brewery Co Ltd
Shijiazhuang Sanjiu Brewery Co Ltd
Henan Weixue Beer Co Ltd
Xuanhua Zhonglou Beer Co.
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapCanadean China Regional North Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer
Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8.B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices North Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
HENAN AOKE GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Aoke Group Full Brand List, ABV%, Pack Type
Table - Henan Aoke Brewery Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Brewerie Brand Volumes, 2007-2011
ASIA BREWERY INC
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asia Brewery Full Brand List, ABV%, Pack Type
Table - Asia Brewery China Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
GINSBER BEER CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Ginsber Beer Full Brand List, ABV%, Pack Type
Table - Ginsber Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Jinxing Full Brand List, ABV%, Pack Type
Table - Henan Jinxing Brewery Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
HEBEI LANBEI ALCOHOL CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Hebei Lanbei Full Brand List, ABV%, Pack Type
Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2007-2011
SAN MIGUEL
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
HENAN WEIXUE BEER GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
XUANHUA ZHONGLOU BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
SMALLER BREWERS
Dalian Daxue Brewery
Tianjin Derong Trading Co Ltd
Montrose Food and Wine Company
Nanjie Village Brewery Co Ltd
Shijiazhuang Sanjiu Brewery Co Ltd
Henan Weixue Beer Co Ltd
Xuanhua Zhonglou Beer Co.
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapCanadean China Regional North Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer
Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8.B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices North Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
HENAN AOKE GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Aoke Group Full Brand List, ABV%, Pack Type
Table - Henan Aoke Brewery Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Brewerie Brand Volumes, 2007-2011
ASIA BREWERY INC
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asia Brewery Full Brand List, ABV%, Pack Type
Table - Asia Brewery China Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
GINSBER BEER CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Ginsber Beer Full Brand List, ABV%, Pack Type
Table - Ginsber Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Henan Jinxing Full Brand List, ABV%, Pack Type
Table - Henan Jinxing Brewery Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
HEBEI LANBEI ALCOHOL CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Hebei Lanbei Full Brand List, ABV%, Pack Type
Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2007-2011
SAN MIGUEL
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
HENAN WEIXUE BEER GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
XUANHUA ZHONGLOU BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
SMALLER BREWERS
Dalian Daxue Brewery
Tianjin Derong Trading Co Ltd
Montrose Food and Wine Company
Nanjie Village Brewery Co Ltd
Shijiazhuang Sanjiu Brewery Co Ltd
Henan Weixue Beer Co Ltd
Xuanhua Zhonglou Beer Co.
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
Contact: sales@reportsandreports.com for more information.

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China Regional North Beer Market Insight 2012

  • 1. China Regional North Beer Market Insight 2012 Report Details: Published:September 2012 No. of Pages: 84 Price: Single User License – US$9970 Product Synopsis A detailed market research report on the China North beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises high level market research data on the China North beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? In the north region, beer consumption enjoyed high single-digit growth in 2011 and is still the largest regional market. Costs of grain and barley are continuously increasing and this, combined with soaring energy costs and the high cost of other raw materials, such as aluminum, has added to the pressure on brewers. Several brewers are already raising prices, partly due to the additional raw material costs in 2011 What are the key drivers behind recent market changes? Beer growth was driven by further growth in the Chinese economy with double-digit volume growth performances from its big regional brewers. The region has a large untapped consumer base of consumers in rural areas. There was acquisition and expansion activity from the big brewers. What makes this report unique and essential to read? The China North Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
  • 2. Key Features and Benefits This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China North Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis. This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type. This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011. This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers. This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included. Key Market Issues Costs of grain and barley are continuously increasing and this, combined with soaring energy costs and the high cost of other raw materials, such as aluminum, has added to the pressure on brewers. Several brewers are already raising prices, partly due to the additional raw material costs in 2011. As disposable incomes steadily increase with the recovering economy, the consumer preference for premium products also increases. In order to maximize profit margins, the development of these premium products remains the focus of leading brewers such as Tsingtao and Yanjing To increase profit margins, manufacturers are reducing the size of packaging from the standard 63-64cl to 50cl or 60cl. Both domestic and foreign brewers continued their investments in the north region, which will help to meet provincial consumer demands The industry will further consolidate as mergers and acquisitions (MandA) activities , posing increasing difficulties for the survival of the small brewer Key Highlights The north China region beer market continued to grow, with good performances from the major brewers.
  • 3. The trend towards premium beer remained in 2011, it grew ahead of the market and brewers continued to focus on premium new product launches Lager drives the beer market in the north as it does in the rest of China, and specialty beer has a tiny volume and share. CRSB''s Snow is still growing very strongly in 2011, and remains the leading brand in north China. Another hugely popular brand, which grew ahead of the market is the state-owned Yanjing beer. Brewed in Beijing, Yanjing enjoys particularly strong popularity in the north of China thanks to its long history and appealing taste. Get your copy of this report @ http://www.reportsnreports.com/reports/195391-china-regional-north-beer-market-insight-2012.html Major points covered in Table of Contents of this report include Canadean China Regional North Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011
  • 4. Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices North Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012 Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F
  • 5. Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 HENAN AOKE GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Henan Aoke Group Full Brand List, ABV%, Pack Type Table - Henan Aoke Brewery Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type
  • 6. Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 GINSBER BEER CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Ginsber Beer Full Brand List, ABV%, Pack Type Table - Ginsber Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 HENAN JINXING BEER GROUP COMPANY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Henan Jinxing Full Brand List, ABV%, Pack Type Table - Henan Jinxing Brewery Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 HEBEI LANBEI ALCOHOL CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Hebei Lanbei Full Brand List, ABV%, Pack Type Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2007-2011 SAN MIGUEL Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - San Miguel Full Brand List, ABV%, Pack Type
  • 7. Table - San Miguel China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 HENAN WEIXUE BEER GROUP Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 XUANHUA ZHONGLOU BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type SMALLER BREWERS Dalian Daxue Brewery Tianjin Derong Trading Co Ltd Montrose Food and Wine Company Nanjie Village Brewery Co Ltd Shijiazhuang Sanjiu Brewery Co Ltd Henan Weixue Beer Co Ltd Xuanhua Zhonglou Beer Co. Methodology
  • 8. Beer Attributes Definitions Product Definitions Packaging Definitions Glossary MapCanadean China Regional North Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees
  • 9. Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices North Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012 Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011
  • 10. Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 HENAN AOKE GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Henan Aoke Group Full Brand List, ABV%, Pack Type Table - Henan Aoke Brewery Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 GINSBER BEER CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL
  • 11. Table - Ginsber Beer Full Brand List, ABV%, Pack Type Table - Ginsber Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 HENAN JINXING BEER GROUP COMPANY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Henan Jinxing Full Brand List, ABV%, Pack Type Table - Henan Jinxing Brewery Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 HEBEI LANBEI ALCOHOL CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Hebei Lanbei Full Brand List, ABV%, Pack Type Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2007-2011 SAN MIGUEL Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - San Miguel Full Brand List, ABV%, Pack Type Table - San Miguel China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type
  • 12. Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 HENAN WEIXUE BEER GROUP Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 XUANHUA ZHONGLOU BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type SMALLER BREWERS Dalian Daxue Brewery Tianjin Derong Trading Co Ltd Montrose Food and Wine Company Nanjie Village Brewery Co Ltd Shijiazhuang Sanjiu Brewery Co Ltd Henan Weixue Beer Co Ltd Xuanhua Zhonglou Beer Co. Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary MapCanadean China Regional North Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages
  • 13. Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS
  • 14. Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices North Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2010-2012 Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data
  • 15. Table - Breweries, Capacity, 000s HL Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 HENAN AOKE GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Henan Aoke Group Full Brand List, ABV%, Pack Type Table - Henan Aoke Brewery Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 GINSBER BEER CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Ginsber Beer Full Brand List, ABV%, Pack Type Table - Ginsber Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 HENAN JINXING BEER GROUP COMPANY Ownership/Shareholders Company Data
  • 16. Table - Breweries, Capacity, 000s HL Table - Henan Jinxing Full Brand List, ABV%, Pack Type Table - Henan Jinxing Brewery Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 HEBEI LANBEI ALCOHOL CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Hebei Lanbei Full Brand List, ABV%, Pack Type Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2007-2011 SAN MIGUEL Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - San Miguel Full Brand List, ABV%, Pack Type Table - San Miguel China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 HENAN WEIXUE BEER GROUP Ownership/Shareholders Company History Strategic Information
  • 17. Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 XUANHUA ZHONGLOU BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type SMALLER BREWERS Dalian Daxue Brewery Tianjin Derong Trading Co Ltd Montrose Food and Wine Company Nanjie Village Brewery Co Ltd Shijiazhuang Sanjiu Brewery Co Ltd Henan Weixue Beer Co Ltd Xuanhua Zhonglou Beer Co. Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary Map Contact: sales@reportsandreports.com for more information.