1. Consumer Appliances in Saudi Arabia
Report Details:
Published:October 2012
No. of Pages: 140
Price: Single User License – US$2400
While consumer appliances saw volume growth for most years of the review period, overall review
period growth was constrained by a marked decline in sales in 2009. While Saudi Arabia did not
enter recession in this year, high inflation and the global economic downturn resulted in strong
economic uncertainty, with many consumers postponing purchases of consumer appliances as a
result. Growth was however resumed in 2010 and strengthened further in 2011 as consumers’
economic confidence rose once...
Euromonitor International''s Consumer Appliances in Saudi Arabia report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies,
the leading brands and offers strategic analysis of key factors influencing the market – be they
new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how
the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
CONSUMER APPLIANCES IN SAUDI ARABIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Overall Review Period Growth Constrained by 2009 Decline
Consumers Remain Focused on Obtaining Value in 2011
Sales Led by Strong Global Brands
Hypermarkets Gains Share Thanks To Outlet Volume Expansion
Stronger Growth Ahead As Disposable Income Levels Rise
Key Trends and Developments
Growth Remains Muted in 2011 Following 2009 Economic Uncertainty
Hypermarkets Attract Consumers As Outlets Expand Across the Country
Higher Minimum Wage Set To Boost Sales To Low-income Consumers
Housing Shortage Hinders Growth
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-
2011
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 4 Sales of Consumer Appliances by Category: Value 2006-2011
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-
2011
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-
2011
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume
Growth 2006-2011
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value
Growth 2006-2011
Table 11 Sales of Small Appliances by Category: Volume 2006-2011
Table 12 Sales of Small Appliances by Category: Value 2006-2011
Table 13 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 14 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 15 Company Shares of Major Appliances 2007-2011

3. Table 16 Brand Shares of Major Appliances 2008-2011
Table 17 Company Shares of Small Appliances 2007-2011
Table 18 Brand Shares of Small Appliances 2008-2011
Table 19 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 20 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split:
Volume 2011-2016
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split:
Value 2011-2016
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: %
Volume Growth 2011-2016
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: %
Value Growth 2011-2016
Table 29 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 30 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Abdul Latif Jameel Technology Products Co Ltd (united Technology Co) in Consumer Appliances
(saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Abdul Latif Jameel Technology Products Co Ltd (United Technology Co): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Abdul Latif Jameel Technology Products Co Ltd (United Technology Co): Competitive
Position 2011
Basic Electronic Co Ltd in Consumer Appliances (saudi Arabia)
Strategic Direction
Key Facts
Summary 4 Basic Electronic Co Ltd: Key Facts
Summary 5 Basic Electronic Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning

4. Summary 6 Basic Electronic Co Ltd: Competitive Position 2011
Ibrahim Shaker Co in Consumer Appliances (saudi Arabia)
Strategic Direction
Key Facts
Summary 7 Ibrahim Shaker Co: Key Facts
Summary 8 Ibrahim Shaker Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Ibrahim Shaker Co: Competitive Position 2011
Majid Al Futtaim Group Llc in Consumer Appliances (saudi Arabia)
Strategic Direction
Key Facts
Summary 10 Majid Al Futtaim Group LLC: Key Facts
Summary 11 Majid Al Futtaim Group LLC: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 12 Majid Al Futtaim Group LLC: Competitive Position 2011
United Electronics Co in Consumer Appliances (saudi Arabia)
Strategic Direction
Key Facts
Summary 13 United Electronics Co: Key Facts
Summary 14 United Electronics Co: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 15 United Electronics Co: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Dishwashers by Category: Volume 2006-2011
Table 34 Sales of Dishwashers by Category: Value 2006-2011
Table 35 Sales of Dishwashers by Category: % Volume Growth 2006-2011
Table 36 Sales of Dishwashers by Category: % Value Growth 2006-2011
Table 37 Sales of Dishwashers by Format: % Breakdown 2006-2011
Table 38 Company Shares of Dishwashers 2007-2011
Table 39 Brand Shares of Dishwashers 2008-2011

5. Table 40 Forecast Sales of Dishwashers by Category: Volume 2011-2016
Table 41 Forecast Sales of Dishwashers by Category: Value 2011-2016
Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2011-2016
Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Home Laundry Appliances by Category: Volume 2006-2011
Table 45 Sales of Home Laundry Appliances by Category: Value 2006-2011
Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2006-2011
Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2006-2011
Table 48 Sales of Automatic Tumble Dryers by Format: % Breakdown 2006-2011
Table 49 Sales of Automatic Washing Machines by Format: % Breakdown 2006-2011
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2006-2011
Table 51 Company Shares of Home Laundry Appliances 2007-2011
Table 52 Brand Shares of Home Laundry Appliances 2008-2011
Table 53 Forecast Sales of Home Laundry Appliances by Category: Volume 2011-2016
Table 54 Forecast Sales of Home Laundry Appliances by Category: Value 2011-2016
Table 55 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2011-2016
Table 56 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Large Cooking Appliances by Category: Volume 2006-2011
Table 58 Sales of Large Cooking Appliances by Category: Value 2006-2011
Table 59 Sales of Large Cooking Appliances by Category: % Volume Growth 2006-2011
Table 60 Sales of Large Cooking Appliances by Category: % Value Growth 2006-2011
Table 61 Sales of Built-in Hobs by Format: % Breakdown 2006-2011
Table 62 Sales of Ovens by Format: % Breakdown 2006-2011
Table 63 Sales of Cookers by Format: % Breakdown 2006-2011
Table 64 Sales of Range Cookers by Format: % Breakdown 2006-2011
Table 65 Company Shares of Large Cooking Appliances 2007-2011
Table 66 Brand Shares of Large Cooking Appliances 2008-2011
Table 67 Company Shares of Built-in Hobs 2007-2011
Table 68 Company Shares of Ovens 2007-2011
Table 69 Company Shares of Cooker Hoods 2007-2011
Table 70 Company Shares of Built-in Cooker Hoods 2007-2011
Table 71 Company Shares of Freestanding Cooker Hoods 2007-2011

6. Table 72 Company Shares of Cookers 2007-2011
Table 73 Company Shares of Range Cookers 2007-2011
Table 74 Forecast Sales of Large Cooking Appliances by Category: Volume 2011-2016
Table 75 Forecast Sales of Large Cooking Appliances by Category: Value 2011-2016
Table 76 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2011-2016
Table 77 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Microwaves by Category: Volume 2006-2011
Table 79 Sales of Microwaves by Category: Value 2006-2011
Table 80 Sales of Microwaves by Category: % Volume Growth 2006-2011
Table 81 Sales of Microwaves by Category: % Value Growth 2006-2011
Table 82 Sales of Microwaves by Type 2009-2011
Table 83 Company Shares of Microwaves 2007-2011
Table 84 Brand Shares of Microwaves 2008-2011
Table 85 Microwaves by Distribution Format: % Analysis 2006-2011
Table 86 Forecast Sales of Microwaves by Category: Volume 2011-2016
Table 87 Forecast Sales of Microwaves by Category: Value 2011-2016
Table 88 Forecast Sales of Microwaves by Category: % Volume Growth 2011-2016
Table 89 Forecast Sales of Microwaves by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Refrigeration Appliances by Category: Volume 2006-2011
Table 91 Sales of Refrigeration Appliances by Category: Value 2006-2011
Table 92 Sales of Refrigeration Appliances by Category: % Volume Growth 2006-2011
Table 93 Sales of Refrigeration Appliances by Category: % Value Growth 2006-2011
Table 94 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2006-2011
Table 95 Sales of Freezers by Format: % Breakdown 2006-2011
Table 96 Sales of Freezers by Volume Capacity: % Breakdown 2006-2011
Table 97 Sales of Fridge Freezers by Format: % Breakdown 2006-2011
Table 98 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2010
Table 99 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2006-2011
Table 100 Sales of Fridges by Format: % Breakdown 2006-2011
Table 101 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2011
Table 102 Sales of Fridges by Volume Capacity: % Breakdown 2006-2011
Table 103 Company Shares of Refrigeration Appliances 2007-2011

7. Table 104 Brand Shares of Refrigeration Appliances 2008-2011
Table 105 Company Shares of Built-in Fridge Freezers 2007-2011
Table 106 Company Shares of Freestanding Fridge Freezers 2007-2011
Table 107 Company Shares of Built-in Fridges 2007-2011
Table 108 Company Shares of Freestanding Fridges 2007-2011
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2011-2016
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2011-2016
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Air Treatment Products by Category: Volume 2006-2011
Table 114 Sales of Air Treatment Products by Category: Value 2006-2011
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2006-2011
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2006-2011
Table 117 Company Shares of Air Treatment Products 2007-2011
Table 118 Brand Shares of Air Treatment Products 2008-2011
Table 119 Forecast Sales of Air Treatment Products by Category: Volume 2011-2016
Table 120 Forecast Sales of Air Treatment Products by Category: Value 2011-2016
Table 121 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
Table 122 Forecast Sales of Air Treatment Products by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 123 Sales of Food Preparation Appliances by Category: Volume 2006-2011
Table 124 Sales of Food Preparation Appliances by Category: Value 2006-2011
Table 125 Sales of Food Preparation Appliances by Category: % Volume Growth 2006-2011
Table 126 Sales of Food Preparation Appliances by Category: % Value Growth 2006-2011
Table 127 Company Shares of Food Preparation Appliances 2007-2011
Table 128 Brand Shares of Food Preparation Appliances 2008-2011
Table 129 Forecast Sales of Food Preparation Appliances by Category: Volume 2011-2016
Table 130 Forecast Sales of Food Preparation Appliances by Category: Value 2011-2016
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2011-
2016
Table 132 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2011-
2016
Headlines
Trends

8. Competitive Landscape
Prospects
Category Data
Table 133 Sales of Heating Appliances by Category: Volume 2006-2011
Table 134 Sales of Heating Appliances by Category: Value 2006-2011
Table 135 Sales of Heating Appliances by Category: % Volume Growth 2006-2011
Table 136 Sales of Heating Appliances by Category: % Value Growth 2006-2011
Table 137 Company Shares of Heating Appliances 2007-2011
Table 138 Brand Shares of Heating Appliances 2008-2011
Table 139 Forecast Sales of Heating Appliances by Category: Volume 2011-2016
Table 140 Forecast Sales of Heating Appliances by Category: Value 2011-2016
Table 141 Forecast Sales of Heating Appliances by Category: % Volume Growth 2011-2016
Table 142 Forecast Sales of Heating Appliances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 143 Sales of Irons: Volume 2006-2011
Table 144 Sales of Irons: Value 2006-2011
Table 145 Sales of Irons: % Volume Growth 2006-2011
Table 146 Sales of Irons: % Value Growth 2006-2011
Table 147 Unit Sales of Irons by Format: % Breakdown 2006-2011
Table 148 Company Shares of Irons 2007-2011
Table 149 Brand Shares of Irons 2008-2011
Table 150 Forecast Sales of Irons: Volume 2011-2016
Table 151 Forecast Sales of Irons: Value 2011-2016
Table 152 Forecast Sales of Irons: % Volume Growth 2011-2016
Table 153 Forecast Sales of Irons: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 154 Sales of Personal Care Appliances by Category: Volume 2006-2011
Table 155 Sales of Personal Care Appliances by Category: Value 2006-2011
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2006-2011
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2006-2011
Table 158 Sales of Body Shavers by Format: % Breakdown 2006-2011
Table 159 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 160 Sales of Hair Care Appliances by Format: % Breakdown 2006-2011
Table 161 Company Shares of Personal Care Appliances 2007-2011

9. Table 162 Brand Shares of Personal Care Appliances 2008-2011
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2011-2016
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2011-2016
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2011-
2016
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 167 Sales of Small Cooking Appliances by Category: Volume 2006-2011
Table 168 Sales of Small Cooking Appliances by Category: Value 2006-2011
Table 169 Sales of Small Cooking Appliances by Category: % Volume Growth 2006-2011
Table 170 Sales of Small Cooking Appliances by Category: % Value Growth 2006-2011
Table 171 Unit Sales of Coffee Machines by Format: % Breakdown 2006-2011
Table 172 Company Shares of Small Cooking Appliances 2007-2011
Table 173 Brand Shares of Small Cooking Appliances 2008-2011
Table 174 Forecast Sales of Small Cooking Appliances by Category: Volume 2011-2016
Table 175 Forecast Sales of Small Cooking Appliances by Category: Value 2011-2016
Table 176 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2011-
2016
Table 177 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 178 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2006-2011
Table 179 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2006-2011
Table 180 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2006-
2011
Table 181 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2006-
2011
Table 182 Company Shares of Small Kitchen Appliances (Non-cooking) 2007-2011
Table 183 Brand Shares of Small Kitchen Appliances (Non-cooking) 2008-2011
Table 184 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2011-
2016
Table 185 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2011-
2016
Table 186 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume
Growth 2011-2016

10. Table 187 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value
Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 188 Sales of Vacuum Cleaners by Category: Volume 2006-2011
Table 189 Sales of Vacuum Cleaners by Category: Value 2006-2011
Table 190 Sales of Vacuum Cleaners by Category: % Volume Growth 2006-2011
Table 191 Sales of Vacuum Cleaners by Category: % Value Growth 2006-2011
Table 192 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2006-2011
Table 193 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2006-2011
Table 194 Company Shares of Vacuum Cleaners 2007-2011
Table 195 Brand Shares of Vacuum Cleaners 2008-2011
Table 196 Forecast Sales of Vacuum Cleaners by Category: Volume 2011-2016
Table 197 Forecast Sales of Vacuum Cleaners by Category: Value 2011-2016
Table 198 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2011-2016
Table 199 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2011-2016
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