This market research report focuses on embedded technology, including both embedded hardware and embedded software. The report forecasts the market for embedded technology through 2013 by considering macroeconomic factors and dynamics of the markets for various end products. It also provides measurement and analysis of major market segments, and highlights major players and emerging trends affecting the market.

1. Embedded Systems: Technologies and Markets
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STUDY GOALS AND OBJECTIVES
This market research report focuses on embedded technology, including both embedded
hardware and embedded software. The report forecasts the market for embedded
technology through 2013 by considering macroeconomic factors and dynamics of the
markets for various end products. It also provides measurement and analysis of major
market segments, and highlights major players and emerging trends affecting the market.
REASONS FOR UNDERTAKING THE STUDY
The ease of developing and marketing embedded devices is increasing with the
advancement of technology and communication. Embedded devices are now starting to
dominate nearly every aspect of human life. Many new devices are being introduced into the
global market every day with innovative end application. From cell phones to digital TVs to
mp3 players to refrigerators to washers, we are constantly using embedded devices for
different purposes, blissfully unaware of the underlying technology.
Embedded hardware and software make these embedded devices work. The success of the
embedded devices is defined by the quality of the device’s design and development, and its
use of the proper underlying hardware that meets cost constraints. This study analyzes key
components of embedded devices, underlying business models and the drivers for each. It
projects the overall market size and that of major market segments.
EMBEDDED TECHNOLOGY MARKET SEGMENTATION
Historically, the term embedded systems was used to describe any non-PC-related system,
but in time, the definition has grown to include any system that is dedicated to a particular
functionality. We have segmented the embedded market into hardware and software. The
hardware segment consists of Processor IP, MPU/MCU, DSP, ASIC, FPGA, and embedded
boards. The software segment consists of OS, software development and testing tools,
middleware, and Linux-based OS and tools.
SCOPE OF REPORT
The report is divided into two parts: embedded software and embedded hardware. For each
segment of the hardware and software market, we have provided:
Definition and further segmentation
Overall market
Geographic data
Revenue by end application
Business models
Growth forecast and market trends
Key players and market share
The report also includes a high-level discussion on the embedded hardware design.
The report does not consider chips developed for a specialized market such as set-top
boxes. It also excludes IP and EDA tools used for the development of hardware.

2. This report will provide:
 Understanding of the embedded devices architecture and the roles played by different
hardware components.
 Understanding of the market segment and factors driving its growth.
 Knowledge of business models used in different market segments.
 Market potential for each segment and projection for the next 5 years.
INTENDED AUDIENCE
This report touches many industries, and will be useful to a broad reader base. More
specifically, we believe that the following categories of people should benefit from the
information in this analysis:
 Embedded industry insiders looking to enhance their business knowledge by
understanding more about the market trends, including executives, managers,
marketing, and salespeople.
 Product marketing and management people who want to understand the intricacies of
the embedded market and position their products accordingly.
 Business and venture executives in the technology industry looking to invest in
embedded hardware companies.
 Finance and investment professionals looking to make investment decisions for
embedded hardware market companies.
METHODOLOGY
Market data and information for this report was conducted through numerous channels. We
looked at the publically available information from various companies and the industry
association data. These include SEC filings by public companies, presentations in various
conferences, and articles and reports published by company insiders.
We also conducted interviews with company executives and other industry experts to gather
the key data and to understand their market insights. The companies selected for this
purposes fell into several categories, including hardware suppliers, device manufacturers,
and engineering services companies.
In addition, several other sources were used, including exhaustive Internet searches, blogs,
and articles written by industry journalists. Editors and executives provided individual
perspectives on the market. We also reviewed industry journals and publications, white
papers, and technical notes. Internal sources included earlier reports from BCC on
embedded systems technology.
The projections for future growth were based on several factors. We developed a
mathematical model to forecast growth based on the following:
 Annual revenue of the overall industry throughout the period of last 5 years; we used
this data to determine trends and correlation between the overall industry and each
segment.
 External factors such as the economy and growth projections by key institutions,
including the IMF.
 Key drivers for each the market segment, such as the emergence of digital TV and
consumer devices.
 Geographical trends impacting the technology, such as the rise of Asia as a major
consumer base.

3.  New innovations and threats incurred to the existing technology.
ANALYST CREDENTIALS
Anand Joshi has more than 15 years of experience in the embedded and semiconductor
industry. His career spans involvement in engineering and marketing roles in fortune 500
companies as well as start-ups. As an industry executive, he has often been involved in
developing market strategies, market projections, and modeling.
Table Of Contents
Chapter- 1: INTRODUCTION – Complimentary
STUDY GOALS AND OBJECTIVES
REASONS FOR UNDERTAKING THE STUDY
EMBEDDED TECHNOLOGY MARKET SEGMENTATION
SCOPE OF REPORT
INTENDED AUDIENCE
METHODOLOGY
ANALYST CREDENTIALS
RELATED REPORTS
BCC ONLINE SERVICES
DISCLAIMER
Chapter- 2: SUMMARY
Table 0 : WORLDWIDE EMBEDDED TECHNOLOGY MARKET, THROUGH 2013
Figure 0 : EMBEDDED TECHNOLOGY MARKET, 2007-2013
Chapter- 3: EMBEDDED SYSTEMS OVERVIEW
HISTORY AND DEFINITION
EMBEDDED SYSTEMS: INDUSTRY MARKETS
EMBEDDED SYSTEMS: GEOGRAPHIC SEGMENTS
EMBEDDED SYSTEMS DEVELOPMENT CYCLE
DETERMINING EMBEDDED PRODUCT COST
Chapter- 4: EMBEDDED HARDWARE
HARDWARE COMPONENTS IN A TYPICAL EMBEDDED SYSTEM
FUTURE OF EMBEDDED TECHNOLOGY
Chapter- 5: OVERALL EMBEDDED HARDWARE MARKET
MARKET BY GEOGRAPHY
MARKET BY INDUSTRY SEGMENTS
Table 5 : GLOBAL EMBEDDED HARDWARE MARKET BY VERTICAL SEGMENTS,
THROUGH 2013
Figure 7 : EMBEDDED HARDWARE MARKET, BY INDUSTRY SEGMENTS, 2007-2013
Figure 8 : WORLDWIDE MARKET, BY INDUSTRY SEGMENTS, 2008
Table L 8 :
Chapter- 6: PROCESSOR IP
TYPES OF PROCESSORS ARCHITECTURES

4. PROCESSOR IP MARKET: BUSINESS MODELS
OVERALL PROCESSOR IP MARKET
EMBEDDED PROCESSOR SHIPMENT YEAR OVER YEAR
PROCESSOR IP MARKET BY REGION
PROCESSOR IP MARKET BY INDUSTRY APPLICATION
PROCESSOR IP: MAJOR PLAYERS
MARKET SHARE OF PROCESSOR IP VENDORS
FUTURE OF PROCESSOR IP
Chapter- 7: MICROPROCESSORS AND MICROCONTROLLERS
INDUSTRY OVERVIEW
MICROPROCESSOR MARKET TRENDS
MCU/MPU WORLDWIDE MARKET
SELECTED VENDOR PROFILES
MPU/MCU PRICING AND BUSINESS STRATEGY
MPU/MCU VENDOR MARKET SHARE (2008)
Table 14 : MCU/MPU VENDORS MARKET SHARE, 2008
Figure 11 : MPU/MCU VENDOR MARKET SHARE, 2008
Chapter- 8: DIGITAL SIGNAL PROCESSORS
INDUSTRY OVERVIEW
WORLDWIDE DSP MARKET FORECAST
DSP MARKET FUTURE
MAJOR PLAYERS IN DSP MARKET
DSP MARKET VENDOR SHARES
Table 18 : DSP VENDORS MARKET SHARE, 2008
Figure 13 : WORLDWIDE DSP MARKET SHARE, 2008
Chapter- 9: RAM
INDUSTRY OVERVIEW
SRAM MARKET AND BUSINESS STRATEGY
DRAM MARKET AND BUSINESS STRATEGY
RAM MARKET FORECAST
RAM MARKET TRENDS
RAM VENDORS MARKET SHARE
SELECTED VENDOR PROFILES
Chapter- 10: FLASH MEMORY
INDUSTRY OVERVIEW
FLASH MEMORY ARCHITECTURE
WORLDWIDE MARKET FORECAST
FLASH MARKET TRENDS
FLASH MEMORY VENDOR MARKET SHARE (2008)
SELECTED VENDOR PROFILES
Chapter- 11: ASIC
INDUSTRY OVERVIEW
ASIC TECHNOLOGY EVOLUTION
ASIC DESIGN FLOW

5. STRUCTURED ASIC
OVERALL ASIC MARKET BY REGION AND INDUSTRY APPLICATION
ASIC MARKET TRENDS
Chapter- 12: PLD
INDUSTRY OVERVIEW
COMPARISON OF ASIC AND FPGA DESIGN FLOW
WORLDWIDE PLD MARKET
PLD MARKET TRENDS
PLD VENDOR STRATEGY AND COMPETITION
PLD VENDORS MARKET SHARE
SELECTED VENDOR PROFILES
Chapter- 13: EMBEDDED BOARDS
EMBEDDED BOARD INDUSTRY OVERVIEW
POPULAR BOARD STANDARDS
WORLDWIDE MARKET FORECAST
GLOBAL AND REGIONAL TRENDS FOR EMBEDDED BOARD
EMBEDDED BOARD END-USE APPLICATION TRENDS
EMBEDDED BOARD MARKET SEGMENTATION
EMBEDDED BOARD MARKET TRENDS
SELECTED VENDORS PROFILES
Chapter- 14: EMBEDDED SOFTWARE
EMBEDDED SOFTWARE MARKET SEGMENTATION
TYPICAL SOFTWARE DEVELOPMENT CYCLE
Figure 21 : TYPICAL EMBEDDED SOFTWARE DEVELOPMENT CYCLE
Chapter- 15: OVERALL EMBEDDED SOFTWARE MARKET
MARKET BY REGION
MARKET BY INDUSTRY SEGMENTS
Table 41 : WORLDWIDE EMBEDDED SOFTWARE MARKET BY INDUSTRY
APPLICATION SEGMENTS, THROUGH 2013
Figure 26 : EMBEDDED SOFTWARE MARKET BY INDUSTRY, 2007-2013
Figure 27 : WORLDWIDE EMBEDDED SOFTWARE MARKET BY INDUSTRY
APPLICATION, 2008
Table L 27 :
Chapter- 16: OPERATING SYSTEM (OS)
OPERATING SYSTEM OVERVIEW
OS- CLASSIFICATION
OS SELECTION PROCESS
OVERALL OS MARKET
OS MARKET TRENDS BY INDUSTRY APPLICATION
OS VENDORS MARKET SHARE
OS KEY VENDORS
Chapter- 17: SOFTWARE DEVELOPMENT AND TESTING TOOLS
INDUSTRY OVERVIEW

6. WORLDWIDE MARKET FOR SOFTWARE TOOLS
SELECTED COMPANY PROFILES
Chapter- 18: MIDDLEWARE
MARKET OVERVIEW
OVERALL MIDDLEWARE WORLDWIDE MARKET FORECAST
WORLDWIDE MIDDLEWARE MARKET BY REGION
WORLDWIDE MIDDLEWARE MARKET BY INDUSTRY APPLICATIONS
VALUE PROVIDED BY MIDDLEWARE
MIDDLEWARE VENDOR COMPANY PROFILES
Chapter- 19: EMBEDDED LINUX TOOLS AND OS
MARKET OVERVIEW
OVERALL LINUX OS AND TOOLS MARKET
LINUX TRENDS
LINUX VENDOR MARKET SHARE
SELECTED COMPANY PROFILES
GLOSSARY
List of Tables
Summary Table : WORLDWIDE EMBEDDED TECHNOLOGY MARKET, THROUGH 2013
Table 1 : NRE IN EMBEDDED SYSTEM DEVELOPMENT
Table 2 : BILL OF MATERIALS CALCULATION FOR EMBEDDED DEVICE
Table 3 : GLOBAL EMBEDDED HARDWARE MARKET SEGMENTS, THROUGH 2013
Table 4 : GLOBAL EMBEDDED HARDWARE MARKET BY REGION, THROUGH 2013
Table 5 : GLOBAL EMBEDDED HARDWARE MARKET BY VERTICAL SEGMENTS, THROUGH
2013
Table 6 : GLOBAL PROCESSOR IP MARKET FORECAST, THROUGH 2013
Table 7 : GLOBAL PROCESSOR IP SHIPMENT AND REVENUE, THROUGH 2013
Table 8 : GLOBAL PROCESSOR MARKET BY REGION, THROUGH 2013
Table 9 : GLOBAL PROCESSOR MARKET BY INDUSTRY APPLICATION, THROUGH 2013
Table 10 : PROCESSOR IP VENDORS MARKET SHARE, 2008
Table 11 : WORLDWIDE MPU/MCU MARKET FORECAST, THROUGH 2013
Table 12 : WORLDWIDE MPU/MCU MARKET BY REGION, THROUGH 2013
Table 13 : WORLDWIDE MPU/MCU MARKET BY INDUSTRY APPLICATION THROUGH 2013
Table 14 : MCU/MPU VENDORS MARKET SHARE, 2008
Table 15 : WORLDWIDE DSP MARKET FORECAST, THROUGH 2013
Table 16 : WORLDWIDE DSP MARKET BY REGION, THROUGH 2013
Table 17 : WORLDWIDE DSP MARKET BY INDUSTRY APPLICATION, THROUGH 2013
Table 18 : DSP VENDORS MARKET SHARE, 2008
Table 19 : WORLDWIDE RAM MARKET FORECAST, THROUGH 2013
Table 20 : WORLDWIDE RAM MARKET BY REGION, THROUGH 2013
Table 21 : WORLDWIDE RAM MARKET BY INDUSTRY APPLICATION, THROUGH 2013
Table 22 : RAM VENDORS MARKET SHARE, 2008
Table 23 : WORLDWIDE FLASH MARKET FORECAST, THROUGH 2013
Table 24 : WORLDWIDE FLASH MARKET BY REGION, THROUGH 2013
Table 25 : WORLDWIDE FLASH MARKET BY INDUSTRY APPLICATION, THROUGH 2013
Table 26 : FLASH MEMORY VENDORS MARKET SHARE, 2008
Table 27 : ASIC, ASSP, AND FPGA TECHNOLOGY COMPARISON

7. Table 28 : WORLDWIDE ASIC MARKET FORECAST, THROUGH 2013
Table 29 : WORLDWIDE ASIC MARKET BY REGION, THROUGH 2013
Table 30 : WORLDWIDE ASIC MARKET BY INDUSTRY APPLICATION, THROUGH 2013
Table 31 : WORLDWIDE PLD MARKET FORECAST, THROUGH 2013
Table 32 : WORLDWIDE FPGA MARKET BY REGION, THROUGH 2013
Table 33 : WORLDWIDE FPGA MARKET BY INDUSTRY APPLICATION, THROUGH 2013
Table 34 : FPGA VENDORS MARKET SHARE, 2008
Table 35 : WORLDWIDE BOARD MARKET FORECAST, THROUGH 2013
Table 36 : WORLDWIDE BOARD MARKET BY REGION, THROUGH 2013
Table 37 : WORLDWIDE BOARD MARKET BY INDUSTRY APPLICATION, THROUGH 2013
Table 38 : EMBEDDED MARKET SEGMENT GROWTH FORECAST, THROUGH 2013
Table 39 : WORLDWIDE EMBEDDED SOFTWARE MARKET BY SEGMENT, THROUGH 2013
Table 40 : WORLDWIDE EMBEDDED SOFTWARE MARKET BY REGION, THROUGH 2013
Table 41 : WORLDWIDE EMBEDDED SOFTWARE MARKET BY INDUSTRY APPLICATION
SEGMENTS, THROUGH 2013
Table 42 : WORLDWIDE OS MARKET FORECAST, THROUGH 2013
Table 43 : WORLDWIDE OS MARKET BY REGION, THROUGH 2013
Table 44 : WORLDWIDE SOFTWARE TOOLS MARKET BY INDUSTRY APPLICATION, THROUGH
2013
Table 45 : OS VENDORS MARKET SHARE, 2008
Table 46 : WORLDWIDE SOFTWARE TOOLS MARKET FORECAST, THROUGH 2013
Table 47 : WORLDWIDE SOFTWARE TOOLS MARKET BY REGION, THROUGH 2013
Table 48 : WORLDWIDE SOFTWARE TOOLS MARKET BY INDUSTRY APPLICATION, THROUGH
2013
Table 49 : WORLDWIDE MIDDLEWARE MARKET FORECAST, THROUGH 2013
Table 50 : WORLDWIDE MIDDLEWARE MARKET BY REGION, THROUGH 2013
Table 51 : WORLDWIDE MIDDLEWARE MARKET BY INDUSTRY APPLICATION, THROUGH
2013
Table 52 : WORLDWIDE LINUX OS AND TOOLS MARKET FORECAST, THROUGH 2013
Table 53 : WORLDWIDE OS MARKET BY REGION, THROUGH 2013
Table 54 : WORLDWIDE SOFTWARE TOOLS MARKET BY INDUSTRY APPLICATION, THROUGH
2013
Table 55 : LINUX OS AND TOOLS VENDORS MARKET SHARE, 2008
List of Figures
Summary Figure : EMBEDDED TECHNOLOGY MARKET, 2007-2013
Figure 1 : TYPICAL EMBEDDED DEVICES DEVELOPMENT CYCLE
Figure 2 : HARDWARE COMPONENTS IN A TYPICAL EMBEDDED DEVICE
Figure 3 : GLOBAL MARKET FOR EMBEDDED HARDWARE SEGMENTS, 2007-2013
Figure 4 : GLOBAL MARKET FOR EMBEDDED HARDWARE SEGMENTS, 2008
Figure 5 : EMBEDDED HARDWARE MARKET BY GEOGRAPHIC SEGMENTS, 2007-2013
Figure 6 : GLOBAL MARKET BY REGION, 2008
Figure 7 : EMBEDDED HARDWARE MARKET, BY INDUSTRY SEGMENTS, 2007-2013
Figure 8 : WORLDWIDE MARKET, BY INDUSTRY SEGMENTS, 2008
Figure 9 : GLOBAL PROCESSOR IP MARKET BY REGION, 2008
Figure 10 : WORLDWIDE PROCESSOR IP MARKET SHARE, 2008
Figure 11 : MPU/MCU VENDOR MARKET SHARE, 2008
Figure 12 : A TYPICAL DSP SYSTEM
Figure 13 : WORLDWIDE DSP MARKET SHARE, 2008

8. Figure 14 : WORLDWIDE RAM VENDOR MARKET SHARE, 2008
Figure 15 : FLASH MEMORY VENDOR MARKET SHARE, 2008
Figure 16 : ASIC TECHNOLOGY NODES, 2001-2010
Figure 17 : TYPICAL STEPS IN ASIC DESIGN CYCLE AND TIMELINE
Figure 18 : TYPICAL FPGA DESIGN FLOW
Figure 19 : WORLDWIDE FPGA VENDORS MARKET SHARE, 2008
Figure 20 : SOFTWARE STACK IN A TYPICAL EMBEDDED SYSTEM
Figure 21 : TYPICAL EMBEDDED SOFTWARE DEVELOPMENT CYCLE
Figure 22 : WORLDWIDE MARKET FOR EMBEDDED SOFTWARE BY SEGMENT, 2007-2013
Figure 23 : WORLDWIDE MARKET FOR EMBEDDED SOFTWARE BY SEGMENT, 2008
Figure 24 : EMBEDDED SOFTWARE MARKET, BY REGION, 2007-2013
Figure 25 : WORLDWIDE EMBEDDED SOFTWARE MARKET BY REGION, 2008
Figure 26 : EMBEDDED SOFTWARE MARKET BY INDUSTRY, 2007-2013
Figure 27 : WORLDWIDE EMBEDDED SOFTWARE MARKET BY INDUSTRY APPLICATION,
2008
Figure 28 : WORLDWIDE OS VENDORS MARKET SHARE, 2008
Figure 29 : WORLDWIDE LINUX OS VENDORS MARKET SHARE, 2008
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