1. Latvia Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 77
Price: Single User License – US$3328
Product Synopsis
A detailed market research report on the Latvia beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Latvia beer industry, published by
Canadean. The report covers total market (on- and off-premise) and includes valuable insight and
analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
Even though the Latvian economy has been on a seemingly stable recovery path since the second
half of 2009, the source of growth could fade away in a very short period of time as most
European Union countries that import from Latvia are struggling with their economies.
What are the key drivers behind recent market changes?
Consumers are still price cautious and select products according to the provided price discounts.
What makes this report unique and essential to read?
The Latvia Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Latvia Beer industry. Data includes volumes from 2007 to 2011 plus
forecasts for 2012, enabling historical and current trend analysis.

2. This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
Unfiltered beer has been the main novelty product in 2011 and undoubtedly the most successful.
With the success of the brand Cesu Nefiltretais, other breweries hotly followed with their own
unfiltered beer brands. Unfiltered (also known as ''live'') beer is a new segment that seemingly has
great prospects for the future.
Discount beers have dominated the market in 2011; the top three beers are all discount beers.
Discounts are the main driving force behind consumer choice. As a result, while volumes are
increasing for most breweries, the margins are decreasing.
The largest breweries are investing in can production and expanding their already existing brands
range within cans. New volume cans such as 56.8cl and 100cl are appearing in the market.
Overall cans are growing and taking larger market share.
The Horeca channel showed doubled digit growth in 2011, increasing tourist inflow and favorable
weather conditions being the main factors.
Key Highlights
Consumers look for discounted products and are reluctant to buy for the regular price
Brand loyalty remained of secondary importance
The largest breweries continue to invest in can
Light lagers produced by local brewers are the most preferred beers

3. Unfiltered beer (live) was the main novelty of the year
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Major points covered in Table of Contents of this report include
Canadean Latvia Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1991-2014F
Table - East Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table - East Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends

4. Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.6.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.7.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011
Table 3.7.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011
Table 3.7.3 - Leading Retail Groups for Beer - Owner/Outlet, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F

5. Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ALDARIS (CARLSBERG GROUP)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Aldaris Full Brand List, ABV%, Pack Type
Table - Aldaris Brand Volumes, 2007-2011
CESU ALUS (OLVI)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Cesu Alus Full Brand List, ABV%, Pack Type
Table - Cesu Alus Brand Volumes, 2007-2011
ROYAL UNIBREW LATVIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL

6. Table - Royal Unibrew Full Brand List, ABV%, Pack Type
Table - Royal Unibrew Latvia Brand Volumes, 2007-2011
SMALLER BREWERS (Brands, Volume 000s HL 2011 and comment)
Alus Nams
Bauskas Alus
Piebalgas Alus
Tervetes Alus
Valmiermuiza
Zaksi Ltd
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
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