1. Lithuania Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 67
Price: Single User License – US$3328
Product Synopsis
A detailed market research report on the Lithuania beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Lithuania beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
The economy in Lithuania is stabilizing with continuously growing GDP, decreasing unemployment
and rising wages, thus consumers'' purchasing power increasing as well. However, consumption is
still slowed by the increasing inflation rate.
What are the key drivers behind recent market changes?
Price is the key driver. Consumers are clearly divided into two groups: low-income consumers are
exhibiting a tendency to purchase beers with high alcoholic content and in large packaging, while
consumers on higher incomes are being seen to strive for something new and unique.
What makes this report unique and essential to read?
The Lithuania Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Lithuania Beer industry. Data includes volumes from 2007 to 2011

2. plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
Private Label beer witnessed a massive growth in 2011. The increase was impacted by
consumers'' willingness to purchase high alcohol content beer at the lowest price possible. The
trend implies that consumers continued trading down from expensive spirits to beer.
As a large section of consumers has become highly price-sensitive and 200cl PET bottles are able
to offer the lowest price per litre, this pack type witnessed almost double digit growth. All major
market players have 200cl PET bottles in their product ranges.
Just as a major portion of consumers were choosing beer by price, a group of consumers with
higher incomes were searching for something new, thus increased sales of super premium
segment. Consumers were attracted by unique packaging designs, new imported brands from
Western Europe and various contests and marketing campaigns run by brewers.
Even though volume wise the Lithuanian beer market grew, the opposite trend was seen in terms
of value. Producers were forced to use many price discounts in order to get consumer attention,
and companies were forced to reduce the prices of their products, mainly within the discounted
segment due to increasing cheap imports.
Key Highlights
The major portion of consumers tend to choose beer by price rather than brand or taste
Low-income consumers are exhibiting a tendency to purchase beers with high alcoholic content
and in large packaging

3. Consumers on higher incomes are being seen to strive for something new and unique. Thus,
producers following these trends have introduced unique packaging and imported beer from
Western countries
The increase of Private Label products was only reported in 200cl PET bottles. Private Label beer
in 50cl glass contracted dramatically, implying consumers were seeking out beer with cheaper
price per litre.
A new type of multilayer PET bottle was launched on the market for the first time, claiming to keep
the quality and taste of a beer much longer than usual PET bottles. At the same time, a new
design of can packaging with a rough surface intended to resemble the texture of a basketball was
launched.
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Major points covered in Table of Contents of this report include
Canadean Lithuania Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Population Size and Growth 1991-2014F
East Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
East Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
East Europe Beverage Consumption Per Capita - Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type

4. Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 2.8.2 - Leading Retail groups for Soft Drinks
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011
Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F

5. Commercial Beverage Consumption Per Capita, Growth, 2001-2011
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
KALNAPILIO-TAURO GRUPE (ROYAL UNIBREW)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Kalnapilio-Tauro Grupe (Royal Unibrew) Full Brand List, ABV%, Pack Type
Table - Kalnapilio-Tauro Group Brand Volumes, 2007-2011
SVYTURYS-UTENOS ALUS (CARLSBERG GROUP)
Ownership/Shareholders
Company History
Strategic Information

6. Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Svyturys-Utenos Alus (Carlsberg Group) Full Brand List, ABV%, Pack Type
TUB RINKUSKIAI
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Rinkuskiai Full Brand List, ABV%, Pack Type
Table - Rinkuskiai Brand Volumes, 2008-2011
VOLFAS ENGELMAN
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Volfas Engelman Full Brand List, ABV%, Pack Type
Table -Ragutis Brand Volumes, 2007-2010
SMALLER BREWERS (Brands, Volume 000s HL and comment)
AB Gubernija
Gubernija Brewery Brand Volumes, 2007-2011
AB Kauno Alus
HBH ''Juozo alus''
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
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