India continues to be one of the fastest growing major telecom markets in the world. It is also one of the largest. Sweeping reforms introduced by successive Indian governments over the last decade have dramatically changed the nature of telecommunications in the country. The mobile sector has grown from around 10 million subscribers in 2002 to pass the 750 million mark by the end of 2010 and the market was growing strongly into 2011. The boom in the mobile industry is expected to continue at least into the medium term. The fixed-line market, however, which had grown strongly for a while, has been experiencing zero and negative growth of late. in the meantime, there has been a fresh effort made to promote broadband internet access throughout the country; after a period in which broadband development languished – and the government became concerned – there was new hope for a serious expansion phase in this segment of the market.

1. India – Telecoms, Mobile, Broadband and Forecasts
This report provides a comprehensive overview of the trends and developments in the
telecommunications and digital media markets in India. Subjects covered include:
Key statistics;
Market and industry overviews;
Regulatory environment;
Major players (fixed and mobile);
Infrastructure development – national and international;
Digital media;
Mobile voice and data market;
Internet, including VoIP and IPTV;
Broadband services;
Regulatory environment;
Telecom market forecasts for selected segments/years to 2020.
As India feels the shockwaves of the so-called ’2G scandal’, the operators are
busily rolling out their 3G networks.
India continues to be one of the fastest growing major telecom markets in the world. It is
also one of the largest. Sweeping reforms introduced by successive Indian governments
over the last decade have dramatically changed the nature of telecommunications in the
country. The mobile sector has grown from around 10 million subscribers in 2002 to pass
the 750 million mark by the end of 2010 and the market was growing strongly into 2011.
The boom in the mobile industry is expected to continue at least into the medium term. The
fixed-line market, however, which had grown strongly for a while, has been experiencing
zero and negative growth of late. in the meantime, there has been a fresh effort made to
promote broadband internet access throughout the country; after a period in which
broadband development languished – and the government became concerned – there was
new hope for a serious expansion phase in this segment of the market.
Buy Now: India – Telecoms, Mobile, Broadband and Forecasts Market
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A number of factors have been responsible for the amazing growth in India’s telecom
sector; apart from the obvious booming economy and the rapid expansion in the country’s
middle class, the growth drivers include low tariffs, low handset prices and most notably a
highly competitive market created by the government and the regulator. The government
has continued to open the market up to more and more competition. Home to a clutch of
global operators working with local companies, the government has continued to issue
licences to new telecom operators. Competition in the market place has become even more
intense over the last year or so. The launch of Mobile Number Portability (MNP) in 2011
added yet another dimension to this intensely competitive market.
While the mobile subscriber base was continuing to grow at an annual rate of around 40%,
Average Revenue Per User (ARPU) has been steadily declining as competing operators offer

2. cheaper tariffs; at the same time usage levels have remained reasonably high thus slowing
the decline in revenues. There has been a major push in recent years to take mobile
services into the poorer and rural areas of the country; this has also weighed heavily on
ARPUs.
In 2010 the long-awaited 3G auctions finally took place. By year end and into 2011 the 3G
networks were being rolled out on a large scale and the operators started delivering next
generation services to customers. 3G has certainly provided yet another boost to the
already huge mobile sector. Apart from the impact on the mobile market itself, the 3G
spectrum auction earned revenue of US$14.6 billion for the government, an amount that far
exceeded expectations and was welcomed by the government as a major contribution to
improving the national deficit. All things considered the mobile industry should continue to
grow for the time being.
With only around 3% fixed-line penetration, India has nevertheless achieved a remarkable
national coverage, with 98% of the population having some form of access to a telephone.
The heavy investment in telecoms infrastructure over the last decade has seen India’s huge
population delivered at least some level of telephone service. At the same time major
difficulties persist. Fixed-line subscriber numbers stood at 33 million by early 2011, but a
continuing decline in this segment of the market was evident. The future of fixed lines
remained uncertain.
With the government continuing to push to complete the restructuring of the
telecommunications regulatory regime, the opening up of the market to full scale
competition has been dramatic. The Telecom Regulatory Authority of India (TRAI) remains
committed to further structural reforms. The adoption of Unified Licensing, a change in the
Access Deficit Charge regime, and the encouragement of increased infrastructure sharing,
especially towers for mobile networks, were all contributing to ongoing growth. Another
important initiative has been the Indian government’s revised Foreign Direct Investment
(FDI) policy which increased the foreign ownership cap from 49% to 74%. If anything it
could be said that the regulation of the market has been overly enthusiastic; there being
some signs that the market was starting to suffer from the complexity of the regulatory
regime. In parallel with the regulatory change process, there has been a continuing
evolution of the market through a series of mergers and takeovers among the mobile
operators that has initially resulted in a welcome and productive consolidation.
One segment of the market that continued to puzzle the observer – and the government –
is broadband Internet. Despite the obvious enthusiasm for Internet access to be found
across the country, India’s move into high-speed broadband Internet has been noticeably
sluggish. The TRAI in describing the situation in 2010 noted that ‘… the performance so far
has not been up to the expectations’. The regulator’s reference point was the targets set in
the government’s National Broadband Policy issued in 2004, with growth falling well short of
these targets. By 2011 broadband Internet penetration in India was still a low 1%, with
these broadband services accounting for about 65% of the total Internet subscriber base. In
other words, coming into 2011 there were less than 12 million broadband subscribers in a
country of 1.2 billion people. In the meantime, somewhat paradoxically, the overall level of
Internet usage seems to be growing strongly, perhaps boosted by the widespread use of
Internet cafes and other points of public online access. There were in excess of an
estimated 70 million Internet users throughout the country by January 2011, this
representing a penetration of almost 6%.

3. Key highlights
Into 2011, growth in India’s mobile market was continuing in its boom mode;
By April 2011 the country had 827 million mobile subscribers, for a penetration of 69%;
The mobile market was continuing to expand at an annual rate in excess of 40% into 2011;
GSM was strengthening its position as the dominant mobile technology with 85% of the
mobile subscriber market, as CDMA slipped further behind;
The number of broadband Internet subscribers is finally on the increase, reaching 12 million
for a penetration of 1% by population as at April 2011;
DSL, whilst holding around 85% of the local broadband market, was steadily losing market
share to other non-DSL broadband platforms, especially to wireless broadband platforms;
After auctioning 3G spectrum licences in 2010, India was finally witnessing the large scale
roll-out of 3G networks by operators across the country coming into 2011;
The 3G auction delivered US$14.6 billion in revenue to the government and was certainly an
unqualified success in this respect;
An equally high profile auction of wireless broadband spectrum followed the 3G auction in
2010 and pumped even more energy into an already invigorated wireless broadband
market;
This auction raised another US$8.2 billion in revenue for the government.
Table of Contents
1. Key Statistics
2. Telecommunications Market
2.1 Overview of Croatia’s telecom market
3. Regulatory Environment
3.1 Background
3.2 EU regulatory framework
3.3 Revised NFR
3.4 Regulatory authority
3.5 Telecom sector liberalisation in Croatia
3.5.1 Privatisation
3.5.2 Interconnect
3.5.3 Access
3.5.4 Number portability (NP)
3.5.5 Carrier PreSelection (CPS)
4. Fixed Network Operators
4.1 Introduction
4.2 T-Hrvatski Telekom (T-HT)
4.3 Optima Telekom
4.4 Metronet
5. Telecommunications Infrastructure
5.1 Overview
5.2 Telecoms and IT

4. 6. Wholesaling
6.1 Overview
7. Internet and Broadband Market
7.1 Internet market
7.1.1 Overview
7.1.2 Internet statistics
7.1.3 Croatia’s emerging Internet economy
7.1.4 E-government
7.1.5 E-education
7.1.6 E-health
7.2 Fixed broadband market
7.2.1 Overview
7.2.2 Broadband statistics
7.2.3 Asymmetrical Digital Subscriber Line (ADSL)
7.2.4 Cable modems
7.2.5 Fibre-to-the-Home (FttH) networks
7.3 Wireless broadband
7.3.1 WiFi
7.3.2 WiMAX
7.4 Mobile broadband
8. Digital Media
8.1 Overview of broadcasting market
8.1.1 Regulatory issues
8.1.2 Digital TV
9. Mobile Market
9.1 Overview of Croatia’s mobile market
9.1.1 Mobile statistics
9.2 Regulatory issues
9.2.1 Third GSM licence and 3G licences
9.2.2 Fourth GSM licence
9.2.3 Mobile number portability (MNP)
9.2.4 Mobile Tax
9.2.5 Network interconnection
9.3 Mobile technologies
9.3.1 Digital
9.3.2 Third generation (3G) mobile
9.4 Major mobile operators
9.4.1 T-HT
9.4.2 VIPnet
9.4.3 Tele2 Croatia
9.4.4 Mobile Virtual Network Operators (MVNOs)
9.5 Mobile voice services
9.5.1 Prepaid cards
9.6 Mobile data services
9.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
9.6.2 General Packet Radio Service (GPRS)

5. 9.6.3 Enhanced Data for GSM Evolution (EDGE)
9.6.4 Evolved High Speed Packet Access (HSPA+)
9.6.5 Long-term Evolution (LTE)
9.6.6 BlackBerry
9.6.7 Mobile TV
9.7 Mobile content and applications
9.7.1 M-commerce
10. Forecasts
10.1 Fixed broadband subscribers – 2010 – 2013; 2020
10.1.1 Scenario 1 – higher broadband subscriber growth
10.1.2 Scenario 2 – lower broadband subscriber growth
10.1.3 Notes on scenario forecasts
11. Glossary of Abbreviations
List of Tables
Table 1 – Country statistics – 2011 (e)
Table 2 – Telephone network statistics – 2010
Table 3 – Internet user statistics – 2010
Table 4 – Internet subscriber statistics – 2010
Table 5 – Broadband subscriber statistics – 2010
Table 6 – Mobile statistics – 2010
Table 7 – National telecommunications authority
Table 8 – Call termination on the incumbent’s fixed network – 2009
Table 9 – T-HT unbundled lines – 2008 – 2011
Table 10 – Cost of LLU and shared access lines – 2010
Table 11 – Ported numbers – 2005 – 2010
Table 12 – T-HT CPS lines – 2008 – 2010
Table 13 – Fixed-line market share by operator – 2008 – 2010
Table 14 – T-Hrvatski Telekom financial data – 2009 – 2011
Table 15 – T-Hrvatski Telekom revenue by sector – Q1 2010 – Q1 2011
Table 16 – T-Hrvatski Telekom fixed lines by type – 2005 – 2010
Table 17 – Optima Telekom financial data – January – June 2010
Table 18 – Fixed lines in service and teledensity – 2000 – 2011
Table 19 – Workplace network usage by network type – 2008 – 2010
Table 20 – T-HT unbundled local loops – 2007 – 2011
Table 21 – Internet users, subscribers and penetration rates – 2000 – 2012
Table 22 – Online purchases by individuals – 2007 – 2010
Table 23 – Electronic sales as percentage of total non-VAT turnover for non-financial sector
businesses with 10 or more employees – 2009
Table 24 – Uptake of e-government services by businesses – 2007 – 2011
Table 25 – Uptake of e-government services by individuals – 2008 – 2011
Table 26 – E-education usage by individuals – 2007 – 2011
Table 27 – E-education usage by businesses – 2009 – 2011
Table 28 – Fixed broadband subscribers and penetration rate – 2003 – 2012
Table 29 – T-HT ADSL subscribers and ARPU – 2002 – 2011
Table 30 – Total mobile broadband subscribers – 2007 – 2010

6. Table 31 – VIPnet mobile broadband subscribers – 2008 – 2011
Table 32 – Audience share by broadcaster – prime time – 2004 – 2010
Table 33 – Audience share by broadcaster – all day – 2004 – 2010
Table 34 – Total TV advertising spending – 2004 – 2011
Table 35 – MAXtv subscribers – 2006 – 2011
Table 36 – Cable TV subscribers – 2005 – 2012
Table 37 – Mobile subscribers and penetration rate – 1997 – 2012
Table 38 – Mobile market share by revenue – 2009
Table 39 – Mobile market share by subscribers – 2008 – 2010
Table 40 – Mobile ported numbers – 2006 – 2010
Table 41 – Mobile Termination Rates – 2009
Table 42 – T-HT mobile revenue – 2004 – 2011
Table 43 – T- mobile HT ARPU – 2004 – 2010
Table 44 – T-HT mobile customers – 2007 – 2011
Table 45 – VIPnet financial data – 2004 – 2011
Table 46 – VIPnet prepaid, postpaid and blended monthly ARPU – 2004 – 2011
Table 47 – VIPnet Minutes of Use (MOU) – 2007 – 2011
Table 48 – VIPnet subscribers – 2007 – 2011
Table 49 – Tele2 financial data – 2007 – 2011
Table 50 – Tele2 subscribers – 2007 – 2011
Table 51 – Total prepaid users – 2002 – 2010
Table 52 – T-Mobile prepaid subscribers – 2001 – 2011
Table 53 – VIPnet prepaid subscribers – 2004 – 2011
Table 54 – Total SMS and MMS messages sent – 2003 – 2010
Table 55 – Forecast fixed broadband subscribers – higher growth scenario – 2010 – 2013;
2020
Table 56 – Forecast fixed broadband subscribers – lower growth scenario – 2010 – 2013;
2020
List of Charts
Chart 1 – Fixed-line market share by operator – 2008 – 2010
Chart 2 – T-Hrvatski Telekom financial data – 2009 – 2011
Chart 3 – Total mobile broadband subscribers – 2007 – 2010
Chart 4 – Mobile subscribers and penetration rate – 1997 – 2012
Chart 5 – Mobile market share by subscribers – 2008 – 2010
Chart 6 – VIPnet financial data – 2004 – 2011
Chart 7 – VIPnet prepaid, postpaid and blended monthly ARPU – 2004 – 2011
Chart 8 – Tele2 financial data – 2007 – 2011
Chart 9 – T-Mobile prepaid subscribers – 2001 – 2011
Chart 10 – VIPnet prepaid subscribers – 2004 – 2011
List of Exhibits
Exhibit 1 – The EU regulatory framework for communications
Exhibit 2 – Access and the local loop
Exhibit 3 – BlackBerry services defined

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