This 270-page report analyzes 43 strategic alliances in the machine-to-machine ecosystem formed over the last two years. It evaluates the long-term strategies of major telecom service providers and MVNO companies. The report details each alliance, providing overviews of the partner companies and goals of the partnership. It is intended for companies within the M2M industry to help determine potential partnerships and identify opportunities for collaboration, repositioning, or acquisition.

1. Strategic Alliances in the Machine-to-Machine (M2M)
Ecosystem
Report Details:
Published:December 2012
No. of Pages: 270
Price: Single User License – US$2995
A typical machine-to-machine (M2M) solution consists of five or six stakeholders. Each
stakeholder performs one or more dedicated tasks as part of a comprehensive solution. These
tasks include connectivity, platform, software development, integration services, consultation,
deployment, activation and often many more depending upon the specific industry and
application.
M2M partnerships are formed for various purposes including reduction of complexity from the
customer perspective and often to develop specific M2M applications which promise reduced time
to market for enterprise clients.
Given the level of complexity, and the desire for companies to focus on their core competencies, a
single company is often not in a position to provide integrated end-to-end solution by itself.
Strategic alliances are therefore a critical aspect of the M2M ecosystem.
This report evaluates 43 strategic alliances that have been formed over the last two years within
the M2M ecosystem. This research includes analysis of long term strategies of major telecom
service providers and MVNO companies. This is must reading for any company already within
the M2M ecosystem and/or any company evaluating the M2M value chain to determine potential
partnerships, repositioning/renegotiation, mergers and acquisitions.
Target Audience:
•Mobile network operators
•Systems integration companies
•Enterprise companies of all types
•Investment and M&A companies of all types
•M2M equipment and service providers of all types
Companies in Report:
Telecommunications Service Provider
•América Móvil
•Avea
•China Unicom
•CSL

2. •Datatrade
•Deutsche Telekom
•Etisalat
•Everything Everywhere
•France Telecom-Orange
•FreeMove
•KPN
•Mobily
•NTT Docomo
•Optimus
•Rogers
•Singtel
•Sprint
•Telefónica
•TeliaSonera
•Telstra
•T-Mobile
•Verizon Wireless
•VimpelCom
•Vodafone
MVNO/MVNE
•Atmovia
•Jasper Wireless
•NextM2M
•Transatel
Platform Provider
•Axeda
•SensorLogic
Communications Solution Integrators
•NEC
•Orange Business Services
M2M Technology and Service Providers
•Cinterion
•Digi International
•ILS Technology
•Multi-Tech Systems
•Numerex
•RACO Wireless
•Sierra Wireless
•Transaction Network Services (TNS)
•Wyless

3. Technology and Service Providers
•Bosch Group
•Giesecke & Devrient
•ITOCHU Techno-Solutions Corporation (CTC)
Telecom Hardware and Software Providers
•Nokia Siemens
Companies Partnering to Develop Specific M2M Applications
•BMW
•Cetecom
•ClearConnex
•Cotecna
•Gemalto
•Geoforce
•IBM
•Intel
•Openmatics
•RedTail Telematics
•Sypes Canyon Communications
•Veolia and Veolia Water
Get your copy of this report @
http://www.reportsnreports.com/reports/209106-strategic-alliances-in-the-machine-to-machine-m2m-
ecosystem.html
Major points covered in Table of Contents of this report include
TABLE OF CONTENTS
PREFACE 1
CHAPTER 1.INTRODUCTION 3
THE CONNECTED WORLD 3
WHAT EXACTLY IS M2M? 4
APPLICATIONS OF M2M 4
PREDICTIONS FOR THIS SECTOR 6
IMPORTANCE OF M2M / WHY THE HYPE? 6
MOBILITY 6
FLEXIBILITY 7
REAL-TIME ACCESS TO INFORMATION 7
PROFITABILITY 7
DEPLOYMENT 7
SPEED & COST 7
CHAPTER 2.M2M ECOSYSTEM 8
BASICS OF M2M 8
DATA ACQUISITION 8
DATA TRANSMISSION 9

4. DATA ANALYSIS 10
THE M2M ECOSYSTEM 11
END DEVICE / EQUIPMENT 11
CONSUMER 11
COMMUNICATION LINK 11
SENSOR 12
APPLICATION 12
MIDDLEWARE PLATFORM 13
EMBEDDED MODULE 14
SIM 15
FINAL DEPICTION OF M2M ECOSYSTEM 16
THE M2M VALUE CHAIN 17
EQUIPMENT SUPPLIER 17
TELECOM OPERATOR 17
SOFTWARE PUBLISHER 17
INTEGRATOR 18
DISTRIBUTOR 18
CONSULTING 18
HOSTING AND SERVICE PLATFORM SUPPLIER 18
SECURITY: A KEY ISSUE 19
TECHNICAL REASONS FOR M2M'S ENTRY INTO WIRELESS DOMAIN 20
SUDDEN INTEREST FROM GIANTS 21
NEW AVENUES 21
REGULATORY REQUIREMENTS 21
LOW CAPEX REQUIREMENT 21
SCALE OF MARKET & REVENUE INCREASE 21
SPREAD ACROSS VALUE CHAIN 22
THREAT FROM CLOUD SERVICE PROVIDERS 22
UNWILLING TO BE A MERE BYSTANDER 22
CHAPTER 3.BASICS OF STRATEGIC ALLIANCES 23
DEFINITION OF STRATEGIC ALLIANCE 23
REASON FOR FORMING ALLIANCES 23
1. INCREASE GROWTH 23
2. SHARED KNOWLEDGE AND EXPERTISE 23
3. COMPLEMENTARY RESOURCES 24
4. ECONOMIES OF SCALE 24
5. SPEED TO MARKET 24
6. ACCESS TO TECHNOLOGY AND MARKET 24
7. SHARED R&D EFFORTS AND COSTS 24
8. SETTING NEW GLOBAL STANDARDS 25
9. SHARED RISKS 25
10. FOREIGN COMPETITION 25

5. 11. INTERNATIONAL EXPANSION 25
12. REGULATIONS IN INTERNATIONAL MARKET 26
13. MANAGE IDIOSYNCRATIC RISK 26
14. "ANTICIPATING THE PLAY" 26
15. REDUCTION IN TRANSACTION COST 26
RISKS OF STRATEGIC ALLIANCES 27
COSTLY 27
TECHNOLOGY AND IP RISK 27
UNEQUAL BALANCE OF POWER 27
REASON FOR FAILURE OF STRATEGIC ALLIANCES 28
POOR PROJECT MANAGEMENT 28
STRATEGIC GRIDLOCK 28
LOSING CONTROL OF BASIC STRATEGY 28
FOCUS ON BENEFITS TO PARTNERS 28
POORLY DEFINED GOALS 28
POOR PARTNER CHOICE 29
CONSOLIDATION OF FRAGMENTED INDUSTRY 29
1. LIMITED MARKET 30
2. DEVELOPMENT TIME AND RESOURCES 30
3. VENTURE CAPITALISTS 30
4. ACQUISITION OF COMPETITOR 30
5. POSSIBILITY OF GOING PUBLIC 30
6. SELLING AT RIGHT TIME 30
THE CONSOLIDATION CURVE 31
STAGE 1: OPENING 31
STAGE 2: SCALE 32
STAGE 3: FOCUS 32
STAGE 4: BALANCE AND ALLIANCE 33
CHAPTER 4.COMPANY STRATEGIES 34
ORANGE BUSINESS SERVICES 34
T-MOBILE USA 35
ETISALAT 35
SIERRA WIRELESS 36
TELEFÓNICA 38
EVERYTHING EVERYWHERE 39
VODAFONE 40
AXEDA 41
JASPER WIRELESS 42
CHAPTER 5.DETAILS OF ALLIANCES IN M2M DOMAIN 44
OPERATOR OPERATING MODELS 44
LEASE AIRTIME 45
COOPERATION WITH AGGREGATOR 45

6. PROVIDING SYSTEM INTEGRATION 45
COOPERATION WITH DEVICE MANUFACTURERS 46
COOPERATION WITH APPLICATION SERVICE PROVIDER 46
ALLIANCE # 1: DEUTSCHE TELEKOM AND DIGI INTERNATIONAL 47
ABOUT DIGI INTERNATIONAL 48
ABOUT DEUTSCHE TELEKOM 48
ALLIANCE OVERVIEW 49
ALLIANCE # 2: ORANGE BUSINESS SERVICES AND OPENMATICS 50
ABOUT OPENMATICS 51
ABOUT ORANGE BUSINESS SERVICES 51
ALLIANCE OVERVIEW 52
ALLIANCE # 3: GEOFORCE AND SYPES CANYON COMMUNICATIONS 53
ABOUT GEOFORCE, INC. 54
ABOUT SYPES CANYON COMMUNICATIONS, INC. 55
ALLIANCE OVERVIEW 55
ALLIANCE # 4: IBM AND VODAFONE 56
ABOUT IBM CLOUD COMPUTING 57
ABOUT VODAFONE 57
ALLIANCE OVERVIEW 58
ALLIANCE # 5: VEOLIA AND FREEMOVE 59
ABOUT FREEMOVE 60
ABOUT VEOLIA 60
ALLIANCE OVERVIEW 61
ALLIANCE # 6: TNS AND TELSTRA 62
ABOUT TNS 63
ABOUT TELSTRA 63
ALLIANCE OVERVIEW 64
ALLIANCE # 7: KPN, NTT DOCOMO, ROGERS, SINGTEL, TELEFÓNICA, TELSTRA AND
VIMPELCOM 65
ABOUT KPN 66
ABOUT NTT DOCOMO 66
ABOUT ROGERS 67
ABOUT SINGTEL 67
ABOUT TELEFÓNICA DIGITAL 67
ABOUT TELSTRA 67
ABOUT VIMPELCOM 68
ALLIANCE OVERVIEW 69
ALLIANCE # 8: TELEFÓNICA AND ETISALAT 73
ABOUT TELEFÓNICA DIGITAL 74
ABOUT ETISALAT 75
ALLIANCE OVERVIEW 76
ALLIANCE # 9: CHINA UNICOM, TELEFÓNICA, TELSTRA AND G&D 77

7. ABOUT CHINA UNICOM 78
ABOUT TELEFÓNICA 78
ABOUT TELEFÓNICA DIGITAL 79
ABOUT TELSTRA 79
ABOUT GIESECKE & DEVRIENT 79
ALLIANCE OVERVIEW 81
ALLIANCE # 10: NOKIA SIEMENS AND EVERYTHING EVERYWHERE 83
ABOUT EVERYTHING EVERYWHERE 84
ABOUT NOKIA SIEMENS NETWORKS 85
ALLIANCE OVERVIEW 86
ALLIANCE # 11: NUMEREX AND TRANSATEL 87
ABOUT NUMEREX 88
ABOUT TRANSATEL 88
ALLIANCE OVERVIEW 89
ALLIANCE # 12: ILS TECHNOLOGY AND ITOCHU TECHNO-SOLUTIONS CORPORATION
(CTC) 90
ABOUT ITOCHU TECHNO-SOLUTIONS CORPORATION (CTC) 91
ABOUT ILS TECHNOLOGY 91
ALLIANCE OVERVIEW 92
ALLIANCE # 13: AXEDA AND MULTI-TECH SYSTEMS 93
ABOUT AXEDA 94
ABOUT MULTI-TECH SYSTEMS 94
ALLIANCE OVERVIEW 95
ALLIANCE # 14: TELEFÓNICA UK AND JASPER WIRELESS 96
ABOUT JASPER WIRELESS 97
ABOUT TELEFÓNICA UK 97
ALLIANCE OVERVIEW 98
ALLIANCE # 15: NEXTM2M AND CETECOM 99
ABOUT CETECOM 100
ABOUT NEXTM2M 101
ALLIANCE OVERVIEW 102
ALLIANCE # 16: NEXTM2M AND DATATRADE 103
ABOUT DATATRADE 105
ABOUT NEXTM2M 105
ALLIANCE OVERVIEW 106
ALLIANCE # 17: ROGERS COMMUNICATIONS AND AXEDA 107
ABOUT ROGERS COMMUNICATIONS 108
ABOUT AXEDA 108
ALLIANCE OVERVIEW 109
ALLIANCE # 18: COTECNA AND ORANGE BUSINESS SERVICES 110
ABOUT COTECNA 111
ABOUT ORANGE BUSINESS SERVICES 111

8. ALLIANCE OVERVIEW 112
ALLIANCE # 19: NEC AND WYLESS 113
ABOUT NEC CORPORATION 113
ABOUT WYLESS 114
ALLIANCE OVERVIEW 115
ALLIANCE # 20: MOBILY AND GEMALTO 116
ABOUT GEMALTO 117
ABOUT MOBILY 118
ALLIANCE OVERVIEW 119
ALLIANCE # 21: BMW AND VODAFONE 120
ABOUT VODAFONE 120
ABOUT BMW 121
ALLIANCE OVERVIEW 121
ALLIANCE # 22: NTT DOCOMO AND JASPER WIRELESS 122
ABOUT JASPER WIRELESS 122
ABOUT NTT DOCOMO 123
ALLIANCE OVERVIEW 124
ALLIANCE # 23: NEC AND TRANSATEL 125
ABOUT NEC CORPORATION 126
ABOUT TRANSATEL 126
ALLIANCE OVERVIEW 127
ALLIANCE # 24: OPTIMUS AND JASPER WIRELESS 128
ABOUT JASPER WIRELESS 129
ABOUT OPTIMUS 129
ALLIANCE OVERVIEW 130
ALLIANCE # 25: SPRINT AND ORANGE BUSINESS SERVICES 131
ABOUT THE SPRINT EMERGING SOLUTIONS GROUP 133
ABOUT SPRINT NEXTEL 133
ABOUT ORANGE 133
ALLIANCE OVERVIEW 135
ALLIANCE # 26: GEMALTO AND SENSORLOGIC 136
ABOUT GEMALTO 137
ABOUT SENSORLOGIC 137
ALLIANCE OVERVIEW 138
ALLIANCE # 27: AXEDA AND CLEARCONNEX 139
ABOUT AXEDA 140
ABOUT CLEARCONNEX 140
ALLIANCE OVERVIEW 141
ALLIANCE # 28: JASPER AND CSL 142
ABOUT JASPER WIRELESS 143
ABOUT CSL 143
ALLIANCE OVERVIEW 144

9. ALLIANCE # 29: TRANSATEL AND EVERYTHING EVERYWHERE 145
ABOUT TRANSATEL 146
ABOUT EVERYTHING EVERYWHERE 146
ALLIANCE OVERVIEW 147
ALLIANCE # 30: RACO WIRELESS AND EVERYTHING EVERYWHERE 148
ABOUT RACO WIRELESS 149
ABOUT EVERYTHING EVERYWHERE 149
ALLIANCE OVERVIEW 150
ALLIANCE # 31: EVERYTHING EVERYWHERE AND ATMOVIA 151
ABOUT EVERYTHING EVERYWHERE 152
ABOUT ATMOVIA 153
ALLIANCE OVERVIEW 153
ALLIANCE # 32: EVERYTHING EVERYWHERE AND REDTAIL TELEMATICS 154
ABOUT REDTAIL TELEMATICS® 155
ABOUT EVERYTHING EVERYWHERE 155
ALLIANCE OVERVIEW 156
ALLIANCE # 33: TELIASONERA, FRANCE TELECOM-ORANGE AND DEUTSCHE TELEKOM
157
ABOUT DEUTSCHE TELEKOM 159
ABOUT FRANCE TELECOM-ORANGE 159
ABOUT TELIASONERA 160
ALLIANCE OVERVIEW 161
ALLIANCE # 34: RACO WIRELESS AND T-MOBILE 162
ABOUT RACO WIRELESS 163
ABOUT T-MOBILE 163
ALLIANCE OVERVIEW 164
ALLIANCE # 35: DEUTSCHE TELEKOM AND GEMALTO 165
ABOUT DEUTSCHE TELEKOM 166
ABOUT GEMALTO 166
ALLIANCE OVERVIEW 167
ALLIANCE # 36: TELEFÓNICA AND AVEA 168
ABOUT TELEFÓNICA DIGITAL 169
ABOUT AVEA 169
ALLIANCE OVERVIEW 171
ALLIANCE # 37: VEOLIA WATER AND ORANGE 172
ABOUT VEOLIA WATER 173
ABOUT ORANGE BUSINESS SERVICES 173
ALLIANCE OVERVIEW 174
ALLIANCE # 38: VERIZON WIRELESS AND ILS TECHNOLOGY 175
ABOUT VERIZON WIRELESS 176
ABOUT ILS TECHNOLOGY 176
ALLIANCE OVERVIEW 177

10. ALLIANCE # 39: BOSCH GROUP AND VODAFONE 178
ABOUT BOSCH GROUP 179
ABOUT VODAFONE GLOBAL ENTERPRISE 180
ALLIANCE OVERVIEW 181
ALLIANCE # 40: VODAFONE AND INTEL 182
ABOUT VODAFONE 183
ABOUT INTEL 183
ALLIANCE OVERVIEW 184
ALLIANCE # 41: KPN AND SIERRA WIRELESS 185
ABOUT KPN 187
ABOUT SIERRA WIRELESS 188
ALLIANCE OVERVIEW 189
ALLIANCE # 42: AMÉRICA MÓVIL AND JASPER WIRELESS 190
ABOUT AMÉRICA MÓVIL 191
ABOUT JASPER WIRELESS 191
ALLIANCE OVERVIEW 192
ALLIANCE # 43: VODAFONE AND CINTERION 193
ABOUT VODAFONE 193
ABOUT CINTERION 193
ALLIANCE OVERVIEW 194
SUMMARY TABLE FOR ALLIANCES FORMED 195
CHAPTER 6.FUTURE OF M2M DOMAIN 199
STEPS REQUIRED FOR BETTER M2M SERVICES 199
MAKING IT EASIER TO USE M2M CONNECTIVITY 200
MAKING IT EASIER TO DEVELOP, LAUNCH AND MAINTAIN APPLICATIONS.... FLEXIBLY
200
NEED FOR OPEN PLATFORM 201
INDUSTRY'S POINT-OF-VIEW ON OPEN PLATFORM 201
INITIATIVES TAKEN FOR DEVELOPMENT OF OPEN-PLATFORM 204
OWNERSHIP OF DATA 204
REGULATORY ISSUES 205
SECURITY ISSUES 205
HANDLING THE SCALE 205
TIME-TO-MARKET 205
LIABILITY 206
LEGAL ISSUE 206
DATA COLLECTION AND PROCESSING 206
EDUCATING THE CONSUMER 206
CONNECTING BILLIONS OF DEVICES 207
PROVIDING A GLOBAL SIM 207
USING THE DATA 208
TAKE ON INTERNET OF THINGS (IOT) 209

11. STANDARDS GROUP FORMED TO ENABLE INTERNET OF THINGS 210
ABOUT WEIGHTLESS 212
ABOUT TV WHITE SPACE 212
ABOUT ARM 212
ABOUT CABLE&WIRELESS WORLDWIDE 212
ABOUT CSR 212
ABOUT NEUL 213
FUTURE OF M2M 'INDUSTRY' 214
CHAPTER 7.CONCLUSIONS 215
REFERENCES 218
BOOKS 218
PAPERS 218
WHITEPAPER 219
ARTICLES 219
PRESS RELEASE 220
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