1. Venezuela Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 60
Price: Single User License – US$2672
Product Synopsis
A detailed market research report on the Venezuela beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Venezuela beer industry,
published by Canadean. The report covers total market (on- and off-premise) and includes
valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution
channels, market valuation and pricing.
What is the current market landscape and what is changing?
2011 has been one of the worst years for the beer industry. Beer consumption suffered a
contraction of 6.5%. This contrasts with the forecast of the last report as purchasing power
deteriorated more than expected.
What are the key drivers behind recent market changes?
Several reasons negatively influenced performance for this period. One of the most relevant was
the high price increments. Additionally, the contraction of purchasing power affected the demand.
Although, not as evident as in 2010, the competition with other alcoholic drinks such as flavored
tequilas also had an impact but to a lesser degree.
What makes this report unique and essential to read?
The Venezuela Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the

2. dynamics and structure of the Venezuela Beer industry. Data includes volumes from 2007 to 2011
plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for ten major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
The declining trend experienced by the beer market continued in 2011. In fact, for this period, the
fall in volume sales was higher than in previous years.
Several factors affected its performance. One of the main reasons was the contraction of spending
power which has affected almost all mass consumption products including the beverage industry.
In addition, rising inflation generated by the speculation with prices in the traditional channel which
is one of the key channels for beer has impacted on the demand.
Despite the contraction in overall consumption of beer, new brands like Destilo have emerged with
rapid success. Destilo has promoted itself as a super premium beer in order to compete with
imported beer which leads the segment.
For 2012, a negative performance is again forecast, nevertheless, it is predicted that the rate
would be lower than in 2011, where it was -2%.
2011 was characterized by changes in trends. It was observed that an increase in share of the
mainstream segment is referring to the beers that are not associated with Ice or Light. The main
reason is that Venezuelans are demanding traditional brands.
Key Highlights
During 2011, the consumption of beer continued posting a negative performance with sales falling
by 6.5%. Two main drivers continued to impact in the category, the deterioration of consumer
spending power and rapid price increments.

3. The Venezuelan market is not varied in terms of segmentation, and to some point, the beer culture
is still very much undeveloped. The presence of different types of beer is moderate, as lager
absorbs almost 98% of the consumption.
In 2011, the market changed drastically after the joint venture between Regional and AmBev. Now
two companies absorb almost the whole market.
Domestic products are priced significantly lower than imported ones as imported brands have
been more impacted upon than national beer by the contraction of consumer spending power. The
imported beer segment is small, possibly because it is considered a premium product in
Venezuela.
During 2011, glass packaging continued to absorb most of the sales, in particular refillable options.
The well developed packing and refilling structure owned by major players supports the high
penetration of this pack type.
Get your copy of this report @
http://www.reportsnreports.com/reports/195398-venezuela-beer-market-insights-2012.html
Major points covered in Table of Contents of this report include
Canadean Venezuela Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table - Economic Indicators, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update

4. MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer ,2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F

5. Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
BRAHMA VENEZUELA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brahma Venezuela Full Brand List, ABV%, Pack Type
Table - Brahma Venezuela Brand Volumes, 2007-2011
CERVECERIA REGIONAL
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Cisneros Group Full Brand List, ABV%, Pack Type
Table - Cerveceria Regional Brand Volumes, 2007-2011

6. POLAR
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Polar Full Brand List, ABV%, Pack Type
Table - Polar Brand Volumes, 2007-2011
DESTILO
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
SMALLER BREWERS
ALNOVA / AMARCORD
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapAssembly to complete - this should be all tables as per the count KMF10Assembly to
complete - this should be all charts as per the count KMF11
Contact: sales@reportsandreports.com for more information.