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Global and China Industrial Automation
Industry Report, 2013-2015
Dec. 2013
STUDY GOAL AND OBJECTIVES

METHODOLOGY

This report provides the industry executives with strategically significant

Both primary and secondary research methodologies were used

competitor information, analysis, insight and projection on the

in preparing this study. Initially, a comprehensive and exhaustive

competitive pattern and key companies in the industry, crucial to the

search of the literature on this industry was conducted. These

development and implementation of effective business, marketing and

sources included related books and journals, trade literature,

R&D programs.

marketing literature, other product/promotional literature, annual
reports, security analyst reports, and other publications.

REPORT OBJECTIVES

Subsequently, telephone interviews or email correspondence

 To establish a comprehensive, factual, annually updated and cost-

was conducted with marketing executives etc. Other sources

effective information base on market size, competition

included related magazines, academics, and consulting

patterns, market segments, goals and strategies of the leading

companies.

players in the market, reviews and forecasts.
 To assist potential market entrants in evaluating prospective
acquisition and joint venture candidates.
 To complement the organizations’ internal competitor information

INFORMATION SOURCES
The primary information sources include Company Reports,
and National Bureau of Statistics of China etc.

gathering efforts with strategic analysis, data interpretation and

insight.
 To suggest for concerned investors in line with the current
development of this industry as well as the development tendency.
 To help company to succeed in a competitive market, and

Copyright 2012 ResearchInChina

understand the size and growth rate of any opportunity.
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Abstract
At present, China's domestic industrial automation enterprises still lag

behind foreign counterparts in technology, brand, product range and
other aspects. However, domestic enterprises have certain advantages
in cost, price, distribution channels, market segments expanding,
personalized services and so on. In 2013, the market share of Chinese
companies has not exceeded 30%, therefore the potential for them to
substitute foreign brands is enormous.

In the first half of 2013, China has 797 small-sized automation
enterprises above designated size, accounting for 81.7% of the total
number of enterprises in the industry, and 152 mid-sized automation
enterprises, accounting for 15.6%, and 26 large enterprises,
representing 2.7%.
Jiangsu is the province with the largest number of enterprises which is
342. In the first half of 2013, the total assets of China's industrial
automation enterprises above designated size are RMB 212 billion,
increasing 14.9% year on year. The top five provinces/cities by assets
are Jiangsu, Beijing, Zhejiang, Shanghai and Guangdong.
Copyright 2012ResearchInChina

Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080
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Global and China Industrial Automation Industry Report, 2013-2015 sheds light on the operation and development plans of domestic and
foreign enterprises based on an analysis and forecast of the global and Chinese industrial automation industry trend.
Siemens is the world's largest industrial automation company; its automation business covers factory automation equipment and process
automation equipment, its service areas include energy, industry, construction and health care industries. In FY2013, Siemens achieved
revenue of EUR 75.9 billion, down 2% year on year and net income of EUR 4.41 billion, up 3% year on year.
Although annual report shows that net income of Siemens has increased in FY2013, its industrial automation business performance was
not satisfactory, the revenue from which is declining year after year due to weak demand and rising costs. Hence, Siemens decided to
enrich its product line and increase investment in information technology and software businesses which have higher profit margin and
reduce the output of low-margin products such as photovoltaic inverters.
Shenzhen Inovance Technology Co., Ltd (stock code: 300124) is China's most powerful local automation company with the most extensive
range of services. Its clients cover metallurgy, coal, water, chemical, municipal, electricity and other fields.
In the first half of 2013, the traditional industrial control market rallied, increase of demand for elevators and injection molding machines
which are the advantages of the company has driven its revenue growth. Benefited from industrial policies, new energy vehicle motor
controllers and photovoltaic inverters gradually open up the market. The company has significantly enhanced performance, making revenue
of RMB 702 million in the first half of 2013, increasing 32.8% compared to the same period in 2012 and net income of RMB 227 million,
increasing 58.2%.

Copyright 2012ResearchInChina

Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080
Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
Table of contents
1. Industrial Automation
1.1 Definition
1.2 Classification
2. Global Industrial Automation Industry
2.1 Automation Equipment
2.2 Major Countries
2.2.1 USA
2.2.2 Japan
2.2.3 U.K.
2.2.4 Germany
2.3 Major Enterprises
2.4 Development Trend
3. Development Environment of China
Industrial Automation Industry
3.1 Policy Environment
3.2 Economic Environment
3.3 Industrial Environment
3.4 Investment Environment
3.5 Import and Export Environment
4. Market Competition Pattern of China
Industrial Automation Industry
4.1 Industry Operation
4.2 Industrial Concentration
4.3 Regional Concentration
4.4 Competitiveness

5. Key Global Companies
5.1 ABB
5.1.1 Profile
5.1.2 Operation
5.1.3 Business Coverage
5.1.4 ABB in China
5.2 Siemens
5.2.1 Profile
5.2.2 Operation
5.2.3 Industry Sector - Industry Automation
Division
5.2.4 Siemens in China
5.3 Schneider Electric
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Schneider in China
5.4 Rockwell
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Rockwell in China
5.5 Emerson
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Dynamics
5.5.5 Emerson in China

5.6 Honeywell
5.6.1 Profile
5.6.2 Operation
5.6.3 Revenue Structure
5.6.4 Honeywell in China
6. Key Chinese Enterprises
6.1 Nanjing Sciyon Automation Group Co., Ltd.
6.1.1 Profile
6.1.2 Operation
6.1.3 Revenue Structure
6.1.4 Gross Margin
6.1.5 Development Plan
6.1.6 Business Prediction
6.2 Shanghai Automation Instrumentation Co., Ltd.
6.3 Shenzhen Inovance Technology Co., Ltd.
6.4 Shanghai STEP Electric Corporation
6.5 EVOC Intelligent Technology Company Limited
6.6 Guodian Nanjing Automation Co., Ltd.
6.7 Siasun Robot & Automation Co., Ltd.

Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080
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Process Automation Revenue Structure by Business, 2013
Factory Automation Revenue Structure by Business, 2013
Industrial Automation Industry Chain
China Industrial Automation Policies
GDP and Growth Rate in China, 2009-2013
Industrial Added Value and Growth Rate in China, 2009-2013
Total Fixed Investment and Growth Rate in China, 2009-2013
Gross Import and Export and its Growth Rate in China, 2009-2013
Number of Industrial Automation Enterprises by Province, 2012
Sales Revenue Concentration in Industrial Automation Industry in China, 2009-2013
Asset Concentration in Industrial Automation Industry in China, 2009-2013
Profit Concentration in Industrial Automation Industry in China, 2009-2013
Major Listed Enterprises in Industrial Automation Industry in China
Revenue and Net Income of ABB, 2009-2013
Revenue of ABB by Region, 2010-2012
Revenue of ABB by Divisions, 2010-2012
Key Financial Indicators of Discrete Automation and Motion Division
Revenue of Discrete Automation and Motion Division by Region, 2010-2012
Key Financial Indicators of Process Automation Division, 2010-2012
Revenue of Process Automation Division by Region, 2010-2012
Revenue and Net income of Siemens, FY2010-FY2013
Revenue of Siemens by Sector, FY2013
Revenue of Siemens by Region, FY2013
Revenue and Net Income of Schneider, 2009-2013
Revenue Growth Rate by Region, 2013H1
Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080
Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
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Revenue Structure of Schneider by Division, 2012
Key Financial Indicators of Schneider, 2012
Revenue and Net Income of Rockwell, FY2009-FY2013
Revenue of Rockwell by Business, FY2009-FY2013
Revenue of Rockwell by Region, FY2013
Revenue and Net Income of Emerson, FY2009-FY2013
Sales, Earnings and Margin of Process Management Segment, FY2011-FY2013
Sales, Earnings and Margin of Industrial Automation Segment, FY2011-FY2013
Sales, Earnings and Margin of Network Power Segment, FY2011-FY2013
Sales, Earnings and Margin of Climate Technologies, FY2011-FY2013
Sales, Earnings and Margin of Commercial & Residential Solutions, FY2011-FY2013
Revenue and Net Income of Honeywell, 2009-2012
Revenue of Honeywell by Businesses, 2009-2012
Staff Composition
Revenue and Net Income of Sciyon Automation, 2009-2013
Business Scope of Sciyon Automation and Subsidiaries
Revenue of Sciyon Automation by Product, 2009-2013
Gross Margin of Sciyon Automation by Product, 2009-2013
Revenue and Net Income of Sciyon Automation, 2012-2015E
Revenue and Net Income of Shanghai Automation, 2009-2013
Revenue of Shanghai Automation by Product, 2009-2013
Revenue of Shanghai Automation by Region, 2009-2013
Gross Margin of Shanghai Automation by Product, 2009-2013
Revenue and Net Income of Shanghai Automation, 2012-2015E
Revenue and Net Income of Shenzhen Inovance Technology, 2009-2013
Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080
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Product Classification and Service Objects of Shenzhen Inovance Technology
Revenue of Shenzhen Inovance Technology by Product, 2009-2013
Gross Margin of Shenzhen Inovance Technology by Product, 2009-2013
Revenue and Net Income of Shenzhen Inovance Technology, 2012-2015E
Revenue and Net Income of Shanghai STEP Electric Corporation, 2009-2013
Revenue of Shanghai STEP Electric Corporation by Product, 2009-2013
Revenue of Shanghai STEP Electric Corporation by Region, 2009-2013
Gross Margin of Shanghai STEP Electric Corporation by Product, 2009-2013
Revenue and Net Income of Shanghai STEP Electric Corporation, 2012-2015
Revenue and Net Income of EVOC, 2009-2013
Revenue and Net Income of EVOC, 2012-2015
Revenue and Net Income of Guodian Nanjing Automation, 2009-2013
Revenue of Guodian Nanjing Automation by Product, 2009-2013
Gross Margin of Guodian Nanjing Automation by Product, 2009-2013
Revenue and Net Income of Guodian Nanjing Automation, 2012-2015E
Revenue and Net Income of Siasun Robot & Automation, 2009-2013
Revenue of Siasun Robot & Automation by Product, 2009-2013
Revenue of Siasun Robot & Automation by Region, 2009-2013
Gross Margin of Siasun Robot & Automation by Product, 2009-2013
Revenue and Net Income of Siasun Robot & Automation, 2012-2015E

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Market share of Chinese industrial automation companies in 2013 has not exceeded 30%

  • 1. Global and China Industrial Automation Industry Report, 2013-2015 Dec. 2013
  • 2. STUDY GOAL AND OBJECTIVES METHODOLOGY This report provides the industry executives with strategically significant Both primary and secondary research methodologies were used competitor information, analysis, insight and projection on the in preparing this study. Initially, a comprehensive and exhaustive competitive pattern and key companies in the industry, crucial to the search of the literature on this industry was conducted. These development and implementation of effective business, marketing and sources included related books and journals, trade literature, R&D programs. marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications. REPORT OBJECTIVES Subsequently, telephone interviews or email correspondence  To establish a comprehensive, factual, annually updated and cost- was conducted with marketing executives etc. Other sources effective information base on market size, competition included related magazines, academics, and consulting patterns, market segments, goals and strategies of the leading companies. players in the market, reviews and forecasts.  To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.  To complement the organizations’ internal competitor information INFORMATION SOURCES The primary information sources include Company Reports, and National Bureau of Statistics of China etc. gathering efforts with strategic analysis, data interpretation and insight.  To suggest for concerned investors in line with the current development of this industry as well as the development tendency.  To help company to succeed in a competitive market, and Copyright 2012 ResearchInChina understand the size and growth rate of any opportunity. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 3. Abstract At present, China's domestic industrial automation enterprises still lag behind foreign counterparts in technology, brand, product range and other aspects. However, domestic enterprises have certain advantages in cost, price, distribution channels, market segments expanding, personalized services and so on. In 2013, the market share of Chinese companies has not exceeded 30%, therefore the potential for them to substitute foreign brands is enormous. In the first half of 2013, China has 797 small-sized automation enterprises above designated size, accounting for 81.7% of the total number of enterprises in the industry, and 152 mid-sized automation enterprises, accounting for 15.6%, and 26 large enterprises, representing 2.7%. Jiangsu is the province with the largest number of enterprises which is 342. In the first half of 2013, the total assets of China's industrial automation enterprises above designated size are RMB 212 billion, increasing 14.9% year on year. The top five provinces/cities by assets are Jiangsu, Beijing, Zhejiang, Shanghai and Guangdong. Copyright 2012ResearchInChina Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 4. Global and China Industrial Automation Industry Report, 2013-2015 sheds light on the operation and development plans of domestic and foreign enterprises based on an analysis and forecast of the global and Chinese industrial automation industry trend. Siemens is the world's largest industrial automation company; its automation business covers factory automation equipment and process automation equipment, its service areas include energy, industry, construction and health care industries. In FY2013, Siemens achieved revenue of EUR 75.9 billion, down 2% year on year and net income of EUR 4.41 billion, up 3% year on year. Although annual report shows that net income of Siemens has increased in FY2013, its industrial automation business performance was not satisfactory, the revenue from which is declining year after year due to weak demand and rising costs. Hence, Siemens decided to enrich its product line and increase investment in information technology and software businesses which have higher profit margin and reduce the output of low-margin products such as photovoltaic inverters. Shenzhen Inovance Technology Co., Ltd (stock code: 300124) is China's most powerful local automation company with the most extensive range of services. Its clients cover metallurgy, coal, water, chemical, municipal, electricity and other fields. In the first half of 2013, the traditional industrial control market rallied, increase of demand for elevators and injection molding machines which are the advantages of the company has driven its revenue growth. Benefited from industrial policies, new energy vehicle motor controllers and photovoltaic inverters gradually open up the market. The company has significantly enhanced performance, making revenue of RMB 702 million in the first half of 2013, increasing 32.8% compared to the same period in 2012 and net income of RMB 227 million, increasing 58.2%. Copyright 2012ResearchInChina Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 5. Table of contents 1. Industrial Automation 1.1 Definition 1.2 Classification 2. Global Industrial Automation Industry 2.1 Automation Equipment 2.2 Major Countries 2.2.1 USA 2.2.2 Japan 2.2.3 U.K. 2.2.4 Germany 2.3 Major Enterprises 2.4 Development Trend 3. Development Environment of China Industrial Automation Industry 3.1 Policy Environment 3.2 Economic Environment 3.3 Industrial Environment 3.4 Investment Environment 3.5 Import and Export Environment 4. Market Competition Pattern of China Industrial Automation Industry 4.1 Industry Operation 4.2 Industrial Concentration 4.3 Regional Concentration 4.4 Competitiveness 5. Key Global Companies 5.1 ABB 5.1.1 Profile 5.1.2 Operation 5.1.3 Business Coverage 5.1.4 ABB in China 5.2 Siemens 5.2.1 Profile 5.2.2 Operation 5.2.3 Industry Sector - Industry Automation Division 5.2.4 Siemens in China 5.3 Schneider Electric 5.3.1 Profile 5.3.2 Operation 5.3.3 Revenue Structure 5.3.4 Schneider in China 5.4 Rockwell 5.4.1 Profile 5.4.2 Operation 5.4.3 Revenue Structure 5.4.4 Rockwell in China 5.5 Emerson 5.5.1 Profile 5.5.2 Operation 5.5.3 Revenue Structure 5.5.4 Dynamics 5.5.5 Emerson in China 5.6 Honeywell 5.6.1 Profile 5.6.2 Operation 5.6.3 Revenue Structure 5.6.4 Honeywell in China 6. Key Chinese Enterprises 6.1 Nanjing Sciyon Automation Group Co., Ltd. 6.1.1 Profile 6.1.2 Operation 6.1.3 Revenue Structure 6.1.4 Gross Margin 6.1.5 Development Plan 6.1.6 Business Prediction 6.2 Shanghai Automation Instrumentation Co., Ltd. 6.3 Shenzhen Inovance Technology Co., Ltd. 6.4 Shanghai STEP Electric Corporation 6.5 EVOC Intelligent Technology Company Limited 6.6 Guodian Nanjing Automation Co., Ltd. 6.7 Siasun Robot & Automation Co., Ltd. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 6. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • • Process Automation Revenue Structure by Business, 2013 Factory Automation Revenue Structure by Business, 2013 Industrial Automation Industry Chain China Industrial Automation Policies GDP and Growth Rate in China, 2009-2013 Industrial Added Value and Growth Rate in China, 2009-2013 Total Fixed Investment and Growth Rate in China, 2009-2013 Gross Import and Export and its Growth Rate in China, 2009-2013 Number of Industrial Automation Enterprises by Province, 2012 Sales Revenue Concentration in Industrial Automation Industry in China, 2009-2013 Asset Concentration in Industrial Automation Industry in China, 2009-2013 Profit Concentration in Industrial Automation Industry in China, 2009-2013 Major Listed Enterprises in Industrial Automation Industry in China Revenue and Net Income of ABB, 2009-2013 Revenue of ABB by Region, 2010-2012 Revenue of ABB by Divisions, 2010-2012 Key Financial Indicators of Discrete Automation and Motion Division Revenue of Discrete Automation and Motion Division by Region, 2010-2012 Key Financial Indicators of Process Automation Division, 2010-2012 Revenue of Process Automation Division by Region, 2010-2012 Revenue and Net income of Siemens, FY2010-FY2013 Revenue of Siemens by Sector, FY2013 Revenue of Siemens by Region, FY2013 Revenue and Net Income of Schneider, 2009-2013 Revenue Growth Rate by Region, 2013H1 Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 7. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • • Revenue Structure of Schneider by Division, 2012 Key Financial Indicators of Schneider, 2012 Revenue and Net Income of Rockwell, FY2009-FY2013 Revenue of Rockwell by Business, FY2009-FY2013 Revenue of Rockwell by Region, FY2013 Revenue and Net Income of Emerson, FY2009-FY2013 Sales, Earnings and Margin of Process Management Segment, FY2011-FY2013 Sales, Earnings and Margin of Industrial Automation Segment, FY2011-FY2013 Sales, Earnings and Margin of Network Power Segment, FY2011-FY2013 Sales, Earnings and Margin of Climate Technologies, FY2011-FY2013 Sales, Earnings and Margin of Commercial & Residential Solutions, FY2011-FY2013 Revenue and Net Income of Honeywell, 2009-2012 Revenue of Honeywell by Businesses, 2009-2012 Staff Composition Revenue and Net Income of Sciyon Automation, 2009-2013 Business Scope of Sciyon Automation and Subsidiaries Revenue of Sciyon Automation by Product, 2009-2013 Gross Margin of Sciyon Automation by Product, 2009-2013 Revenue and Net Income of Sciyon Automation, 2012-2015E Revenue and Net Income of Shanghai Automation, 2009-2013 Revenue of Shanghai Automation by Product, 2009-2013 Revenue of Shanghai Automation by Region, 2009-2013 Gross Margin of Shanghai Automation by Product, 2009-2013 Revenue and Net Income of Shanghai Automation, 2012-2015E Revenue and Net Income of Shenzhen Inovance Technology, 2009-2013 Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 8. Selected Charts • • • • • • • • • • • • • • • • • • • • Product Classification and Service Objects of Shenzhen Inovance Technology Revenue of Shenzhen Inovance Technology by Product, 2009-2013 Gross Margin of Shenzhen Inovance Technology by Product, 2009-2013 Revenue and Net Income of Shenzhen Inovance Technology, 2012-2015E Revenue and Net Income of Shanghai STEP Electric Corporation, 2009-2013 Revenue of Shanghai STEP Electric Corporation by Product, 2009-2013 Revenue of Shanghai STEP Electric Corporation by Region, 2009-2013 Gross Margin of Shanghai STEP Electric Corporation by Product, 2009-2013 Revenue and Net Income of Shanghai STEP Electric Corporation, 2012-2015 Revenue and Net Income of EVOC, 2009-2013 Revenue and Net Income of EVOC, 2012-2015 Revenue and Net Income of Guodian Nanjing Automation, 2009-2013 Revenue of Guodian Nanjing Automation by Product, 2009-2013 Gross Margin of Guodian Nanjing Automation by Product, 2009-2013 Revenue and Net Income of Guodian Nanjing Automation, 2012-2015E Revenue and Net Income of Siasun Robot & Automation, 2009-2013 Revenue of Siasun Robot & Automation by Product, 2009-2013 Revenue of Siasun Robot & Automation by Region, 2009-2013 Gross Margin of Siasun Robot & Automation by Product, 2009-2013 Revenue and Net Income of Siasun Robot & Automation, 2012-2015E Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
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