The report provides market analysis, information and insights into Nigerias cards and payments market, including: Current and forecast values for each category of Nigerias cards and payments industry including debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Nigerias cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market Comprehensive analysis of consumer attitudes and their buying preferences for cards Competitive landscape of Nigerias cards and payments industry

1. Emerging Opportunities in Nigerias Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Nigerias cards and payments market,
including:
Current and forecast values for each category of Nigerias cards and payments industry including debit cards,
credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Nigerias cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used
by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Nigerias cards and payments industry
Summary
The Nigerian card industry recorded strong growth during the review period (2008
1 Executive Summary
2 Market Attractiveness And Future Prospects Of Cards And Payments Industry
3 Analysis Of Nigeria Cards And Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Sustainable Gross Domestic Product (gdp) Growth
3.1.2 Financial Inclusion Strategy
3.2 Infrastructure Drivers
3.2.1 Growing Internet Penetration Rates
3.2.2 Smartphone Penetration
3.2.3 Enhanced Security Measures On Card Products
3.2.4 Growing Number Of Atms
3.2.5 Increasing Number Of Pos Terminals
3.3 Business Drivers
3.3.1 Strong Future Prospects Of Retail
3.3.2 Lower Banking Penetration
3.4 Consumer Drivers
3.4.1 Changing Lifestyles And Spending Habits
3.4.2 Urban Vs Rural Population
3.4.3 Nigerian Consumer Confidence Score
3.5 Card Fraud Statistics
3.5.1 By Channel
Emerging Opportunities in Nigerias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

2. 3.6 Regulatory Framework
3.6.1 Guidelines On Stored Value And Prepaid Card Issuance And Operations
3.6.2 Regulations On Credit Cards
3.6.3 Kyc And Anti-money Laundering Measures
4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.1.1 Retail Customers
4.1.2 Corporate Sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience
5 Competitive Landscape And Industry Dynamics
5.1 Analysis By Selected Payment Channels
5.1.1 Credit Transfers
5.1.2 Card Payments
5.1.3 Check Payments
5.2 Debit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Category Share
5.3.1 By Bank
5.3.2 By Scheme
6 Strategies Adopted By Key Players
6.1 Market Entry Strategies
6.1.1 Case Studies
6.2 Marketing/product Strategy
6.2.1 Debit Cards
6.2.2 Credit Cards
6.2.3 Prepaid Cards
7 Market Size And Growth Potential Of Payment Card Industry
7.1 Market Share Analysis By Type Of Card
7.2 Total Market Size And Forecast Of Card Industry
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Card Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Card Category Size And Forecast
7.4.1 Analysis By Number Of Cards - Segment
Emerging Opportunities in Nigerias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

3. 7.4.2 Analysis By Transaction Value
7.5 Credit Card Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.5.4 Other Key Performance Indicators
8 Company Profiles, Product, And Marketing Strategies
8.1 United Bank For Africa (uba) Plc
8.1.1 Strategies
8.1.2 Debit Cards Offered
8.1.3 Prepaid Cards Offered
8.2 Zenith Bank Plc
8.2.1 Card Products
8.3 Guaranty Trust Bank Plc
8.3.1 Strategies
8.3.2 Debit Cards Offered
8.3.3 Credit Cards Offered
8.3.4 Prepaid Cards Offered
8.4 First Bank Of Nigeria Plc
8.4.1 Strategies
8.4.2 Debit Cards Offered
8.4.3 Credit Cards Offered
9 Appendix
9.1 Methodology
9.1 Contact Us
9.2 About Timetric
9.3 Disclaimer
About Us:
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides
forward-looking insight for thousands of decision makers. We are privileged with highly experienced team of
Analysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques to
gather, and analyze information. Our business offerings represent the latest and the most reliable information
indispensable for businesses to sustain a competitive edge.
Contact:
ResearchMoz
90 State Street,
Suite 700,
Albany NY - 12207
United States
Emerging Opportunities in Nigerias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

4. Tel: +1-518-618-1030
USA - Canada Toll Free 866-997-4948
Email: sales@researchmoz.us
Blog: http://researchmoz.blogspot.com/
Website: http://www.researchmoz.us/
Emerging Opportunities in Nigerias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La