1. OLED Lighting Markets-2014
Six years ago, OLED lighting was first being proposed as a serious commercial product. Back then, 2014 was projected as the year when OLED lighting would
first make its impact felt on general illumination. It didn’t happen. OLED lighting has been available for four years now, but with few signs of its moving
beyond the luxury and specialist lighting sector. Also, the disappearance of GE from this space is another reason to treat OLED lighting with a little less respect
than it once had. So is it time to wave goodbye to OLED lighting as a large-scale business opportunity and label it “niche only?” The case can be
made. But then again some large lighting suppliers remain bullish on this technology and appear to mean what they say. Also, the fate of OLED lighting
remains of importance well beyond the lighting sector. Because OLED consist of large panels, their success or failure has major implications for both the OLED
materials sector and the OLED market itself. Even a modest success for OLED lighting could quickly make it the largest segment of the OLED business; which
would completely change the market orientation of the OLED market from one that is currently oriented towards small mobile displays. In this complex market
environment, NanoMarkets believes that it is time for a detailed and honest assessment of both the current value proposition and future revenue timeframes for
OLED lighting. This is the objective of this report, which includes eight-year (volume and value) projections of OLED lighting in all the major market sectors
along with an assessment of how OLED lighting can effectively compete with LEDs and CFLs in those segments. In addition, this report analyzes the core
strategies of leading players in the OLED lighting space, including their plans for building manufacturing capacity for OLED lighting.
table Of Contents
executive Summary
e.1 Major Changes In The Oled Lighting Market Since Nanomarkets’ 2013 Report
e.2 Will Oled Lighting Ever Be More Than A Luxury Niche? an Honest Assessment.
e.3 Who Will Shape The Future Of Oled Lighting Sector: Six Players To Watch
e.4 Geographies: thoughts On National And Regional Markets For Oled Lighting
e.4.1 The Role Of China In The Future Of Oled Lighting
e.4.2 Japan: Losing Market Share?
e.4.3 Korea: The New Home Of Oled Lighting?
e.4.4 Europe: number One In Lighting Design, But Less Concerned With Environmentalism
e.4.5 Oled Lighting In The United States
e.5 Opportunities For Oled Lighting Startups
e.6 Summary Of Eight-year Forecasts Of Oled Lighting Markets
e.6.1 Production Capacity Trends
e.6.2 Alternative Revenue Scenarios For Oled Lighting
e.7 Implications For The Oled Materials Sector
chapter One: Introduction
1.1 Background To This New Report
1.2 Objectives And Scope Of This Report
1.3 Methodology And Information Sources
1.4 Plan Of This Report
chapter Two: Manufacturing, Materials And Performance Trends Shaping The Oled Lighting Commercialization
2.1 Performance Factors Shaping The Oled Lighting Market
2.1.1 The Future Of Oleds As Efficient Lighting
2.1.2 making Oled Lighting Panels Bigger: Prospects And Current Trends
2.1.3 Oled Lifetime Trends: Implications For Oled Lighting
2.1.4 Trends In Oled Luminance And Their Impact On The Addressable Market For Oled Lighting
2.1.5 Color Warmth
2.1.6 Flexible/curved Oled Lighting: do We Need It?
2.2 Manufacturing Factors Shaping The Oled Lighting Market
2.2.1 What We Know (and Don’t Know) About Oled Yield Trends
2.2.2 Materials Trends For Oled Lighting
2.2.2 Printed Oled Lighting: the Same Old Story?
2.3 Expectations For Oled Lighting Manufacturing Capacity
2.3.1 Plans Announced By Oled Lighting Firms For Increased Capacity
2.3.2 Capital Expenditure Required For Oled Lighting Manufacturing Facilities
2.3.3 Eight-year Forecasts Of Oled Lighting Manufacturing Capacity
2.4 Standardization Efforts And Their Importance For The Future The Oled Lighting Market
2.5 Key Points From This Chapter
chapter Three: addressable Markets For Oled Lighting: actual And Potential
3.1 Market Forecasting Methodology
3.1.1 Forecasting Assumptions
3.2 Costs And Prices For Oled Lighting
3.2.1 Expected Cost Trends For Oled Panels: Costs Per Unit And Costs Per Lumen
3.2.2 Cost And Other Factors Impacting Oled Lighting Prices
3.3 Oled Luminaire Trends: design, Cost And Other Factors
OLED Lighting Markets-2014

2. 3.4 Designer And Sample Kits
3.4.1 Do These Kits Have A Future In A Mature Oled Lighting Market
3.4.2 Eight-year Forecast Of Oled Lighting Designer Kits
3.5 Office Lighting
3.5.1 Is Office Lighting The “killer App” For Oled Lighting?
3.5.2 Eight-year Forecast Of Oled Office Lighting
3.6 Oled Lighting In The Home
3.6.1 Is There Potential For Residential Lighting In The Home Beyond Luxury Lighting?
3.6.2 Eight-year Forecast Of Residential Oled Lighting
3.7 Potential For Use Of Oleds In Outdoor Lighting
3.7.1 Encapsulation Issues
3.7.2 Possible Outdoor Uses For Oled Lighting
3.7.3 Eight-year Forecast Of Non-automotive Outdoor Oled Lighting
3.7 Oled Lighting In The Car And Other Vehicles
3.7.1 Internal Applications
3.7.2 External Applications
3.7.3 Eight-year Forecast Of Oled Automotive Lighting
3.8 Large-scale Oled Lighting Installations
3.8.1 Showrooms, Exhibitions And Bars
3.8.2 Eight-year Forecast Of Oleds In Large-scale Installations
3.9 Summary Of Eight-year Forecasts For Oled Lighting
3.10 Key Points From This Chapter
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OLED Lighting Markets-2014