Current and forecast values for each category of Perus cards and payments industry including debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Perus cards and payments industry

1. Emerging Opportunities in Perus Cards and Payments Industry: Market Size, Trends and Drivers, Strategies,
Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Perus cards and payments market,
including:
Current and forecast values for each category of Perus cards and payments industry including debit cards,
credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Perus cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used
by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Perus cards and payments industry
Summary
The Peruvian economy has shown a significant upward trend over the last ten years (20022012) which has
been mainly reflected in sustained annual growth in gross domestic product (GDP). In 2012, Perus GDP
expanded 6.5% in the third quarter, after expansions of 7.5% in the second quarter and 5.2% in first, mainly
driven by domestic demand which grew by nearly 10% in the third quarter of 2012. Perus banking system has
shown tremendous growth with the steadily growing economy. However, despite its sound economy, the
country still has relatively low banking penetration of 25% in comparison with other countries in Latin
America, such as Brazil with 45%, and Chile with 60%.
This gives financial institutions opportunities to introduce financial products and services to capture this
unbanked population. During the review period (20082012), both the debit and credit card categories
registered slight declines, with respective CAGRs of -3.65% and -1.14%, due to the impact of the global
recession in 2009. The number of debit cards fell from 12.3 million in 2008 to 10.6 million in 2012, whereas
the number of credit cards fell from 6.0 million to 5.8 million during the same period. Prepaid cards registered
the highest growth during the review period with a CAGR of 20.84%, rising from 4.1 million cards in 2008 to
8.7 million in 2012.
The prepaid cards category is mainly driven by the countrys unbanked population, and payment service
providers are already benefiting from the countrys low banking penetration by offering prepaid cards.
Scope
This report provides a comprehensive analysis of Perus cards and payments industry It provides current
values for Perus cards and payments industry for 2012 and forecast figures for 2017 It details the different
macroeconomic, infrastructural, consumer and business drivers affecting Perus cards and payments industry It
outlines the current regulatory framework in the industry It details the marketing strategies used by various
Emerging Opportunities in Perus Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Land

2. bankers and other institutions It profiles the major banks in Perus cards and payments industry
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Perus cards and payments
industry and each market within it Understand the key market trends and growth opportunities within Perus
cards and payments industry Assess the competitive dynamics in Perus cards and payments industry Gain
insights into the marketing strategies used for selling various types of cards in Peru Gain insights into key
regulations governing Perus cards and payments industry Key Highlights
The Peruvian economy has shown a significant upward trend over the last ten years (20022012) which has
been mainly reflected in sustained annual growth in gross domestic product (GDP). In 2012, Perus GDP
expanded 6.5% in the third quarter, after expansions of 7.5% in the second quarter and 5.2% in first, mainly
driven by domestic demand which grew by nearly 10% in the third quarter of 2012. During the review period
(20082012), both the debit and credit card categories registered slight declines, with respective CAGRs of
-3.65% and -1.14%, due to the impact of the global recession in 2009. The number of debit cards fell from
12.3 million in 2008 to 10.6 million in 2012, whereas the number of credit cards fell from 6.0 million to 5.8
million during the same period. Prepaid cards registered the highest growth during the review period with a
CAGR of 20.84%, rising from 4.1 million cards in 2008 to 8.7 million in 2012. E-commerce is an emerging
trend which is growing significantly with increasing numbers of internet and smartphone users in Peru. The
countrys internet sales recorded 50% growth in 2011, from PEN1.2 billion (US$407.3 million) in 2010 to
PEN1.7 billion (US$611 million) in 2011. In 2012, Peru recorded a significant internet penetration of 37.3%,
and nearly 47% of total internet users purchase products and services online. Perus mobile market has a
significant potential to expand due to the countrys growing economy. In November 2012, payment solutions
provider Ingenico announced the deployment of the new iWL250 3G terminal in Peru with VisaNet, Visas
electronic payment processing network in Peru.
table Of Content
1 Executive Summary
2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry
3 Analysis Of Peruvian Cards And Payments Industry Drivers
3.1 Economic Fundamentals
3.1.1 Gdp Growth
3.1.2 Urban Employment
3.1.3 Rising Per Capita Income
3.2 Infrastructure Drivers
3.2.1 Increasing Number Of Internet Users
3.2.2 Increasing Smartphone Penetration
3.2.3 Wireless 3g Payment Terminals
Emerging Opportunities in Perus Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Land

3. 3.2.4 Growing Number Of Atms
3.2.5 Increasing Number Of Pos Terminals
3.3 Business Drivers
3.3.1 Growing Retail Sector
3.3.2 Lower Banking Penetration
3.3.3 E-commerce Dynamism
3.3.4 Agent Banking
3.4 Consumer Drivers
3.4.1 Private Consumption
3.4.2 Urban Vs Rural Populations
3.4.3 Declining Poverty
3.5 Card Fraud Statistics
3.5.1 By Channel
3.6 Regulatory Framework
3.6.1 Anti Money Laundering (aml) And Terrorist Financing (tf)
4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.1.1 Retail Sector
4.1.2 Corporate Sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience
4.3 Online Buying Behavior
4.4 Preferred Payment Methods
5 Competitive Landscape And Industry Dynamics
5.1 Analysis By Payment Channels
5.1.1 Cash
5.1.2 Credit Transfers
5.1.3 Direct Debits
5.1.4 Card Payments
5.1.5 Checks
5.2 Debit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Category Share
5.3.1 By Bank
5.3.2 By Scheme
Emerging Opportunities in Perus Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Land

4. 6 Strategies Adopted By Key Operators
6.1 Marketing Entry Strategies
6.1.1 Case Studies
6.2 Marketing And Product Strategies
6.2.1 Credit Cards
7 Market Size And Growth Potential Of The Payment Card Industry
7.1 Share Analysis By Type Of Card
7.2 Total Market Size And Forecast Of The Card Industry
7.2.1 Analysis By Transaction Value
7.2.2 Analysis By Transaction Volume
7.3 Debit Card Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Card Category Size And Forecast
7.4.1 Analysis By Number Of Cards By Segment
7.4.2 Analysis By Transaction Value
7.5 Credit Card Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.5.4 Other Key Performance Indicators
8 Company Profiles, Product, And Marketing Strategies
8.1 Banco De Crdito Del Per (bcp)
8.1.1 Strategies
8.1.2 Credit Cards Offered
8.2 Banco Financiero
8.2.1 Strategies
8.2.2 Debit Card Offered
8.2.3 Credit Cards Offered
8.3 Hsbc Bank Peru
8.3.1 Strategies
8.3.2 Credit Cards Offered
9 Appendix
9.1 Methodology
9.2 Contact Us
Emerging Opportunities in Perus Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Land

5. 9.3 About Timetric
9.4 Disclaimer
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Emerging Opportunities in Perus Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Land