Current and forecast values for each category of Singapores cards and payments industry including debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Singapores cards and payments industry

1. Emerging Opportunities in Singapores Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Singapores cards and payments industry,
including:
Current and forecast values for each category of Singapores cards and payments industry including debit
cards, credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Singapores cards and payments industry
Detailed analysis of the marketing strategies adopted for selling various categories of cards such as debit,
credit, prepaid and charge cards used by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Singapores cards and payments industry
Summary
The cards and payments industry as a whole grew at a CAGR of 8.33% in terms of the number of cards and at
a CAGR of 7.12% in terms of transaction value during the review period. During the forecast period, the cards
and payments industry is expected to grow at a CAGR of 4.95% in terms of number of cards and 4.88% in
terms of transaction value. In terms of transaction value, the cards and payments industry is dominated by the
debit card category which constituted 64.3% of the overall industry in 2012.
The share of the debit card category in the overall industry is expected to be 61.8% in 2017. In terms of
transaction value, the debit card category grew at a CAGR of 5.55% during the review period and is expected
to grow at a CAGR of 4.27% during the forecast period. The debit card category is expected to show the
largest growth in terms of transaction value as customers prefer income-based consumption over credit-fuelled
consumption.
Scope
This report provides a comprehensive analysis of Singapores cards and payments industry It provides current
values for Singapores cards and payments industry for 2012 and forecast figures for 2017 It details the
different macroeconomic, infrastructural, consumer and business drivers affecting Singapores cards and
payments industry It outlines the current regulatory framework in the industry It details the marketing
strategies used by various bankers and other institutions It profiles the major banks in Singapores cards and
payments industry Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Singapores cards and
payments industry and each market within it Understand the key market trends and growth opportunities
Emerging Opportunities in Singapores Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive

2. within Singapores cards and payments industry Assess the competitive dynamics in Singapores cards and
payments industry Gain insights into the marketing strategies used for selling various categories of cards in
Singapore Gain insights into key regulations governing Singapores cards and payments industry Key
Highlights
The cards and payments industry as a whole grew at a CAGR of 8.33% in terms of number of cards and at a
CAGR of 7.12% in terms of transaction value during the review period. During the forecast period, the cards
and payments industry is expected to grow at a CAGR of 4.95% in terms of number of cards and 4.88% in
terms of transaction value. Mobile commerce transactions show a huge potential for growth during the
forecast period and are expected to expand the scope of card-based payments during the forecast period.
M-commerce transactions grew from SGD15.2 million (US$10.78 million) in 2010 to SGD791.5 million
(US$629.91 million) in 2012, at a CAGR of 273.07%. Banks follow highly competitive strategies when
pricing cards in order to expand their customer base. The annual interest rates charged by most leading banks
range between 24% and 25%. Banks also offer an interest-free period to customers to encourage prompt
repayment. Banks target large customer bases such as Chinese-Singaporeans, NUS alumni, SingTel customers
and members of the National Trades Union Congress (NTUC). Chinese-Singaporeans constituted 74.1% of
the overall population in 2011.
table Of Content
1 Executive Summary
2 Market Attractiveness And Future Prospects Of Cards And Payments Industry
2.1 Growth Prospects Of Cards And Payments Industry In Terms Of Number Of Cards
2.2 Growth Prospects Of Cards And Payments Industry In Terms Of Transaction Value
3 Analysis Of Singapores Cards And Payments Industry Drivers
3.1 Macroeconomic Drivers
3.1.1 Gross Domestic Product
3.1.2 Total Investment
3.1.3 Low Inflation Rate
3.1.4 Low Unemployment Rate
3.1.5 Central Bank Interest Rate
3.2 Infrastructure Drivers
3.2.1 Growth Of Pos Terminals
3.2.2 Growing Number Of Atms
3.2.3 Growth Of Mobile Penetration
3.2.4 Growth Of Internet Penetration
3.2.5 Emergence Of Nfc Mobile Wallets
3.2.6 Emergence Of Virtual Payment Cards
Emerging Opportunities in Singapores Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive

3. 3.3 Business Drivers
3.3.1 Growth Of Supplementary Cards
3.3.2 Growth Of Tourism Spending
3.3.3 Growth Of M-commerce
3.3.4 Remittance Outflows
3.4 Consumer Drivers
3.4.1 Growth Of Consumer Loans And Advances
3.4.2 Growth Of Annual Disposable Income
3.4.3 Economically Active Population
3.5 Card Fraud Statistics
3.5.1 Card Fraud By Channel
3.6 Regulatory Framework
4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.2 Consumer Preference
4.2.1 Price
4.2.2 Convenience
4.2.3 Value-added Services
4.2.4 Rewards
4.2.5 Security
4.3 Online Buying Behaviour
4.4 Preferred Payment Methods
5 Competitive Landscape And Industry Dynamics
5.1 Industry Share Analysis By Payment Channel
5.1.1 Overview
5.2 Debit Cards
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards
5.3.1 By Bank
5.3.2 By Scheme
5.4 Charge Cards
5.4.1 By Scheme
6 Strategies Adopted By Key Players
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit Card Marketing Strategy
Emerging Opportunities in Singapores Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive

4. 6.2.2 Credit Card Marketing Strategies
6.2.3 Prepaid Card Marketing Strategies
6.2.4 Charge Card Marketing Strategies
6.3 Pricing Strategies
6.3.1 Debit Card Pricing Strategy
6.3.2 Credit Card Pricing Strategy
7 Market Size And Growth Potential Of Payment Card Industry
7.1 Market Share Analysis By Type Of Card
7.2 Total Market Size And Forecast Of Card Industry
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Card Market Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Card Market Size And Forecast
7.4.1 Analysis By Number Of Cards
7.4.2 Analysis By Segment: Closed-loop And Open-loop Cards
7.5 Charge Card Market Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.5.4 Other Key Performance Indicators
7.6 Credit Card Market Size And Forecast
7.6.1 Analysis By Number Of Cards
7.6.2 Analysis By Transaction Value
7.6.3 Analysis By Transaction Volume
7.6.4 Other Key Performance Indicators
8 Company Profiles, Products And Marketing Strategies
8.1 Dbs Bank
8.1.1 Strategies
8.1.2 Debit Cards Offered
8.1.3 Credit Cards Offered
8.2 United Overseas Bank
8.2.1 Strategies
8.2.2 Debit Cards Offered
8.2.3 Credit Cards Offered
Emerging Opportunities in Singapores Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive

5. 8.3 Oversea Chinese Banking Corporation (ocbc)
8.3.1 Strategies
8.3.2 Debit Cards Offered
8.3.3 Credit Cards Offered
9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer
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Emerging Opportunities in Singapores Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive