How to get started using LinkedIn as a powerful business networking tool

1. Using LinkedIn
to Promote Your Business
Tuesday, February 26, 2012

2. About Me
• President & Owner of
Resonance Content
Marketing
• Over 15 years
marketing experience
• Worked with SYSCO
Foodservice, AIG
American General,
Reliant Energy,
Weatherford & others

4. Agenda
• Your Challenges
• Why LinkedIn … for Business?
• Your LinkedIn Profile
• Your LinkedIn Company Page
• LinkedIn Groups
• Q&A

5. YOUR LINKEDIN
CHALLENGES
Using LinkedIn to Promote Your Business

6. What brought you
here today?

7. WHY LINKEDIN … FOR
BUSINESS?
Using LinkedIn to Promote Your Business

8. “LinkedIn?
Nah, I
already
have a job.”

9. Why LinkedIn?
Source: SocialTimes, The Value of Being LinkedIn

10. LinkedIn Users are … accomplished
Source: SocialTimes, The Value of Being LinkedIn

11. LinkedIn Users are … seasoned
Source: SocialTimes, The Value of Being LinkedIn

12. LinkedIn Users are … educated
Source: SocialTimes, The Value of Being LinkedIn

13. LinkedIn Users are … affluent
Source: SocialTimes, The Value of Being LinkedIn

14. Why LinkedIn?
Most over age 35
+ Most have college degrees
+ Most have income of at least $60K
Educated grownups
with money

15. Why LinkedIn?
Actual social traffic to resonancecontent.com, Jan-Feb
2013

16. Why LinkedIn?
Because it’s where
the social Web
does business

17. Making Connections: A Personal Story
Hey, Rachel,
I need a
WordPress
consultant

18. Making Connections: A Personal Story

19. YOUR LINKEDIN PROFILE
Using LinkedIn to Promote Your Business

20. Overview
Descriptive
Tagline
Recent
Update

21. Overview
Industry
Work Experience &
Education
Direct link

22. Summary
List of specialties, with
lots of specific keywords
Media
links

23. Skills & Endorsements

24. Experience

25. Volunteer Experience

26. YOUR LINKEDIN COMPANY
PAGE
Using LinkedIn to Promote Your Business

27. LinkedIn Company
Page

28. Summary

29. Products & Services

30. LINKEDIN GROUPS
Using LinkedIn to Promote Your Business

31. LinkedIn Groups

32. Q&A
Using LinkedIn to Promote Your Business

33. Want to Know More?
For personalized LinkedIn training,
contact:
Shelley Roth
sroth@springboardworks.com
713-937-1006

34. Want to Know More?
resonancecontent.com
• Blog
• Social Media Tip of
the Week Email
• Content Marketing
Podcast
• Connect on social
media

35. Coming Soon …
• Free e-book from
Resonance
• Link will go out to
all Social Media Tip
of the Week
subscribers in
early-mid March
2013

36. THANK YOU!
Using LinkedIn to Promote Your Business