My slide presentation at iblog: The 9th Philippine Blogging Summit on June 1, 2013 at UP Malcoml Theatre

1. The Rise of the
Mommy Bloggers
in the
Philippines
Rhodora Espiritu-Valdez

3. What is Mommy blogging?
• defined as online journals written by women
• documenting personal life of mother and child
• sites of interactivity

4. A Mommy Blogger
• Parenting
• Childcare
• Pregnancy
• Breastfeeding
• Healthcare
• Family
• Love and Marriage
• Travel
• Food
• Product review
• Photography
• Books
• Fashion
• Beauty
• Kids
• Religion

5. The Philippine Experience

6. Mommy blogging in the Philippines
Age of Mommy bloggers
68% - 25- 34
23% - 35-44
6 % - Below 24
1 % - 45-54
1 % - 55- 64
Number of children
49 % - 1 kid
27 % - 2 kids
17 % - 3 kids
5 % - 4 kids
1% - 5 kids
1 % - 0

7. Mommy blogging in the Philippines
Employment Status
• 40 %– Work-At-Home Mom (WAHM)
• 28 %– Stay-At-Home-Mom (SAHM)
• 25% – Work-Out-Of-Home-Mom(WOHM)
• 7% – Student / Online business

8. How much time they spent in a week
• Reading blogs
6.89 hours/week
• Writing posts on blogs
7.3 hours/week

9. Platforms and Social Media

10. What are their motivations for blogging?
They wanted to :
• share experiences as a mother
• keep a record or diary of something
specific
• make their voice heard
• educate themselves
• share parenting skills
• support advocacy
• give themselves a reason to keep
exploring
• communicate with other bloggers
• share knowledge/exchange ideas
• keep in touch with friends and
family
• promote themselves as an
expert/make a name for
themselves
• sell advertising and sponsorship
• promote business
• paid to blog
• make money

11. Conclusion:
• This presentation aims to illustrate the characteristics of the mommy
blogs in the Philippines and to comment on how motherhood is
represented through mommy blogs.
• Writers of the mommy blogs are at the same time readers of them
that they together constitute an online community of mothers
• Mommy blogging is a new phenomenon in the Philippines and yet to
develop, but at the same time there are reasons to believe that the
internet in general or mommy blogs in particular appears as and
grows to be suitable channels for multiple individual experiences
related to motherhood both to find an audience and merge with
others.

12. Rhodora Espiritu-Valdez
http://deliberatelymom.blogspot.com
http://twitter.com/deliberatelymom
http://www.facebook.com/Deliberatelymom
http://www.facebook.com/rdevaldez